Rod Allen (advertising executive)
Encyclopedia
Roderick Howard Allen was a British
advertising
executive who wrote many well known advertising slogans
and jingle
s used in the United Kingdom
. He was nicknamed the "jingle king".
Allen was born in Consett
, County Durham
and worked in advertising from the age of 17. His career was only interrupted by National Service
in the Royal Corps of Signals
. In 1966 he co-founded the advertising agency
Allen, Brady and Marsh (with Mike Brady and Peter Marsh), which was once one of the five largest agencies in the UK during the early 1980s until its demise in the late 80s following a take-over by another ad agency, Lowe.
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
executive who wrote many well known advertising slogans
Advertising slogan
Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. A strapline is a British term used as a secondary sentence attached to a brand name...
and jingle
Jingle
A jingle is a short tune used in advertising and for other commercial uses. The jingle contains one or more hooks and lyrics that explicitly promote the product being advertised, usually through the use of one or more advertising slogans. Ad buyers use jingles in radio and television...
s used in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
. He was nicknamed the "jingle king".
Allen was born in Consett
Consett
Consett is a town in the northwest of County Durham, England, about southwest of Newcastle upon Tyne. It is home to 27,394 .Consett sits high on the edge of the Pennines. In 1841, it was a village community of only 145, but it was about to become a boom town: below the ground was coking coal and...
, County Durham
County Durham
County Durham is a ceremonial county and unitary district in north east England. The county town is Durham. The largest settlement in the ceremonial county is the town of Darlington...
and worked in advertising from the age of 17. His career was only interrupted by National Service
National service
National service is a common name for mandatory government service programmes . The term became common British usage during and for some years following the Second World War. Many young people spent one or more years in such programmes...
in the Royal Corps of Signals
Royal Corps of Signals
The Royal Corps of Signals is one of the combat support arms of the British Army...
. In 1966 he co-founded the advertising agency
Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...
Allen, Brady and Marsh (with Mike Brady and Peter Marsh), which was once one of the five largest agencies in the UK during the early 1980s until its demise in the late 80s following a take-over by another ad agency, Lowe.
Famous slogans
- I'm a secret lemonade drinker – R. White's LemonadeR. White's LemonadeR. White's Lemonade is a brand of a carbonated soft drink, which is produced and sold in the UK by Britvic.R. White's is a brand of lemonade that has been produced for over 150 years. Robert and Mary White produced the first R. White's lemonade in Camberwell, London, in 1845...
- the listening Bank – Midland BankMidland BankMidland Bank Plc was one of the Big Four banking groups in the United Kingdom for most of the 20th century. It is now part of HSBC. The bank was founded as the Birmingham and Midland Bank in Union Street, Birmingham, England in August 1836...
- the wonder of Woolies – Woolworths
- Harp stays sharp – Harp LagerHarp LagerHarp Lager, is a pale lager brand created in 1960 by the Guinness Brewery in their Dundalk brewery. It is a leading lager brand in Ireland, and is also popular in Australia, Canada, Africa and the United States...
- Gotta lotta bottle – National Dairy Council
- this is the age of the train – British Railways
- Triangular honey from triangular bees – TobleroneTobleroneToblerone is a chocolate bar brand owned by Kraft Foods, who acquired the product from former owner Jacobs Suchard in 1990. It is well-known for its distinctive packaging, its prism shape and its ubiquity in duty-free shops.The triangular shape of the Matterhorn in the Swiss Alps is commonly...
- power to the people – Ever Ready batteries.
- this is luxury you can – Cyril LordCyril LordCyril Lord was a British entrepreneur known principally for the manufacture of carpets during the 1960s. Born at Droylsden, Lancashire, Lord spent his early years living in a community of textile mill-workers....
carpets. - Fit the best. Fit Everest – Everest Double Glazing