Roger Blackwell
Encyclopedia
Roger Blackwell is an American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 recognized marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...

 expert and public speaker. He has a reputation throughout that country.

He has written several books on marketing including Consumer Behavior (ISBN 0-03-021108-5), From Mind to Market : Reinventing the Retail Supply Chain (ISBN 0-88730-833-3) and Customers Rule! (ISBN 0-609-60865-7).

Blackwell was a long-time marketing professor at The Ohio State University
Ohio State University
The Ohio State University, commonly referred to as Ohio State, is a public research university located in Columbus, Ohio. It was originally founded in 1870 as a land-grant university and is currently the third largest university campus in the United States...

 and is known for his pioneering model of the consumer decision-making process .

Insider trading conviction

While serving on the board of Worthington Foods, Blackwell was convicted of sharing knowledge of a pending acquisition by Kellogg's to family members, business partners, and acquaintances. According to prosecutors, subsequent stock purchases of Worthington were made, and the speculators reaped the windfall of value transfer from the acquirer to the target firm. B

He was convicted for 19 counts of insider trading
Insider trading
Insider trading is the trading of a corporation's stock or other securities by individuals with potential access to non-public information about the company...

during the summer of 2005, and is currently serving a six year sentence in federal prison in Morgantown, WV. Blackwell was also found guilty of obstruction of justice charges. Blackwell has maintained his innocence of these charges and is currently appealing his conviction.

According to the Columbus Dispatch on Thursday, February 10, 2011: "Blackwell freed after insider-trading prison term."

Blackwell, couple found guilty of insider trading; prof quits OSU Read more: Blackwell, couple found guilty of insider trading; prof quits OSU | Business First

External links


http://www.dispatch.com/live/content/business/stories/2011/02/10/blackwell-freed-after-insider-trading-prison-term.html
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