Roger Broders was a French

French people

The French are a nation that share a common French culture and speak the French language as a mother tongue. Historically, the French population are descended from peoples of Celtic, Latin and Germanic origin, and are today a mixture of several ethnic groups...

 illustrator

Illustrator

An Illustrator is a narrative artist who specializes in enhancing writing by providing a visual representation that corresponds to the content of the associated text...

 and artist best known for his travel posters promoting tourism destinations in France

France

The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

, typically fashionable beaches of the Côte d'Azur and skiing resorts in the French Alps

French Alps

The French Alps are those portions of the Alps mountain range which stand within France, located in the Rhône-Alpes and Provence-Alpes-Côte d'Azur regions....

 in the early 20th century.

Broders' illustration

Illustration

An illustration is a displayed visualization form presented as a drawing, painting, photograph or other work of art that is created to elucidate or dictate sensual information by providing a visual representation graphically.- Early history :The earliest forms of illustration were prehistoric...

s were distinctive for their simple lines and bold, flat areas of color, combined with noticeable graphical perspective

Perspective (graphical)

Perspective in the graphic arts, such as drawing, is an approximate representation, on a flat surface , of an image as it is seen by the eye...

 showing the featured mountains and seascape

Seascape

A seascape is a photograph, painting, or other work of art which depicts the sea, in other words an example of marine art. By a backwards development, the word has also come to mean the view of the sea itself, and be applied in planning contexts to geographical locations possessing a good view of...

s in the background. Broders' illustrations depicting people show active elongated figures wearing elegant, contemporary clothes. His posters were simply and boldly lettered identifying the destination, and were supplemented with a brief slogan

Slogan

A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm . Slogans vary from the written and the...

.

The Paris Lyon Mediteranée Company

Chemins de fer de Paris à Lyon et à la Méditerranée

The Compagnie des chemins de fer de Paris à Lyon et à la Méditerranée was a French railway company ....

 (PLM), a railway, commissioned Broders' poster art, sponsoring his travel so he could visit the subjects of his work. From 1922 to 1932, Broders fully dedicated himself to poster art, though overall he produced fewer than 100 posters. Lithographs of Broders' travel posters are still available commercially. See for instance Christie's

Christie's

Christie's is an art business and a fine arts auction house.- History :The official company literature states that founder James Christie conducted the first sale in London, England, on 5 December 1766, and the earliest auction catalogue the company retains is from December 1766...

London Ski Sale on 21 January 2010.