Roll-in
Overview
 
A Roll-in is an advertisement or promotion that precedes core video or audio content
Content (media and publishing)
In media production and publishing, content is information and experiences that may provide value for an end-user/audience in specific contexts. Content may be delivered via any medium such as the internet, television, and audio CDs, as well as live events such as conferences and stage performances...

presented in the same packaging as the core content. Roll-ins are being used increasingly as a method for getting advertising revenue from embeddable online content such as news and entertainment.
Quotations

You may well reap the benefit, Edmund, but are you truly prepared to be despised within the department?

Wendell, I'd like full and docile co-operation on every topic...

This is the city of angels — and you haven't got any wings.

 
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