Romero Rodrigues Filho is a Brazilian businessman who studied Electric Engineering at the Escola Politécnica da Universidade de São Paulo. He was a founder and president of BuscaPé

BuscaPé

Buscapé is a comparison shopping service that operates in Latin America. It was co-founded in São Paulo, Brazil in 1999 by Romero Rodrigues, Rodrigo Borges, Ronaldo Morita and Mario Letelier....

 (www.buscape.com), a Group that also includes the companies Bondfaro, Confiômetro, CortaContas, e-Behavior, e-bit, Lomadee, Pagamento Digital, FControl, Pista Certa, QueBarato! and SaveMe. At the age of 21, Romero created BuscaPé with three partners also from the University: Ronaldo Takahashi, Rodrigo Borges and Mário Letelier.

In 2009, BuscaPé was sold to the South African company Naspers for US$ 342 million.

Career

Rodrigues entered the Escola Politécnica of the Universidade de São Paulo in 1995, when he was 18 years old. After his primary and secondary studies at the Colégio Visconde de Porto Seguro, in Morumbi, São Paulo, he entered the Electric Engineering course. Between 1996 and 2000, Romero worked as a researcher, as part of professional practice at the “Laboratório de Arquitetura e Redes de Computadores” (LARC) of the Poli USP, taking part in projects such as the development of Internet 2 in Brazil (RMAV), Data Base, Security and Monitoring of links. In 1998, Romero and three friends from the University, Ronaldo Takahashi, Rodrigo Borges and Mário Letelier, founded BuscaPé.

Leadership of BuscaPé

The first idea of what became BuscaPé surged when Rodrigo Borges was looking for a print model on the Internet. He could not find information on the price or technical specifications of the product online. Therefore, the four friends concluded that it was an opportunity to be explored and decided to create a business that could provide a solution for that need. With investments of R$ 100 from each monthly to pay for hosting, system development and layout, the four founded BuscaPé in the “garage company” style in 1998. Romero assumed leadership of the project from the beginning, acting as president of BuscaPé. The businessman also led the process of internationalization and expansion of BuscaPé, and its sale of the company to Naspers in 2009.