Rotary Watches Ltd was established at La Chaux-de-Fonds

La Chaux-de-Fonds

La Chaux-de-Fonds is a Swiss city of the district of La Chaux-de-Fonds in the canton of Neuchâtel. It is located in the Jura mountains at an altitude of 1000 m, a few kilometres from the French border. After Geneva and Lausanne, it is the third largest city of Romandie, the French-speaking part of...

, Switzerland

Switzerland

Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....

 by Moise Dreyfuss in 1895. By the 1920s family members Georges and Sylvain Dreyfuss began importing Rotary watches to Britain

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

, which was to become the company's most successful market. Rotary is still an independent family company, and at present Robert Dreyfuss – the great grandchild of Moise Dreyfuss – is its chairman.

In 1940 Rotary became the official watch supplier for the British Army

British Army

The British Army is the land warfare branch of Her Majesty's Armed Forces in the United Kingdom. It came into being with the unification of the Kingdom of England and Scotland into the Kingdom of Great Britain in 1707. The new British Army incorporated Regiments that had already existed in England...

.