Roxy Mitchell
Encyclopedia
Roxanne Lizette "Roxy" Mitchell (previously Slater) is a fictional character
Fictional character
A character is the representation of a person in a narrative work of art . Derived from the ancient Greek word kharaktêr , the earliest use in English, in this sense, dates from the Restoration, although it became widely used after its appearance in Tom Jones in 1749. From this, the sense of...

 from the BBC
BBC
The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...

 soap opera
Soap opera
A soap opera, sometimes called "soap" for short, is an ongoing, episodic work of dramatic fiction presented in serial format on radio or as television programming. The name soap opera stems from the original dramatic serials broadcast on radio that had soap manufacturers, such as Procter & Gamble,...

 EastEnders
EastEnders
EastEnders is a British television soap opera, first broadcast in the United Kingdom on BBC One on 19 February 1985 and continuing to today. EastEnders storylines examine the domestic and professional lives of the people who live and work in the fictional London Borough of Walford in the East End...

, portrayed by Rita Simons. Roxy arrived in Walford
Walford
Walford is a fictional borough of east London in the BBC soap opera EastEnders. The name Walford is both a street in Dalston where one of the series' creators, Tony Holland, lived and a blend of Walthamstow, where Holland was born, and Stratford. The suffix 'ford' is also found throughout East...

 with her sister Ronnie
Ronnie Mitchell
Veronica Elizabeth "Ronnie" Branning is a fictional character from the British BBC soap opera EastEnders, played by Samantha Womack. Ronnie and her sister Roxy were introduced by executive producer Diederick Santer in July 2007; Ronnie is the "ice" to Roxy's "fire"...

 (played by Samantha Womack) on 24 July 2007 and decided to move permanently to Walford from Ibiza
Ibiza
Ibiza or Eivissa is a Spanish island in the Mediterranean Sea 79 km off the coast of the city of Valencia in Spain. It is the third largest of the Balearic Islands, an autonomous community of Spain. With Formentera, it is one of the two Pine Islands or Pityuses. Its largest cities are Ibiza...

 where they ran a bar together. Roxy is the younger of the two sisters. She is described as the fire, as opposed to Ronnie's ice.

Roxy's major storylines have seen her break off her engagement with her fiancé, fall out with her sister on several occasions, and assume relationships with Jase Dyer
Jase Dyer
Jason "Jase" Dyer is a fictional character from the BBC soap opera EastEnders, played by Stephen Lord between 2007 and 2008. The character was killed off in the serial, making his final credited appearance on 29 August 2008.-Storylines:...

 and Sean Slater
Sean Slater
Sean Slater is a fictional character from the BBC soap opera EastEnders, played by Robert Kazinsky. Sean left the Square temporarily on 27 March 2007, as Kazinsky was suspended from work for two months. He returned on 28 May 2007...

, as well as betraying Ronnie by sleeping with her on-off boyfriend, Jack Branning
Jack Branning
Jack Branning is a fictional character from the BBC soap opera EastEnders, played by Scott Maslen. He made his first appearance on 29 October 2007. He is the youngest child of Jim and Reenie Branning and the brother of April Branning, Carol Jackson, Derek Branning, Suzy Branning and Max Branning...

. The character has proved popular with viewers, with Simons winning 'Best Newcomer' award at the Digital Spy Soap Awards
Digital Spy Soap Awards
The Digital Spy Soap Awards was an event that honoured the successes in British soap operas in 2007-8. It was hosted by the entertainment website Digital Spy....

 in 2008 for her role in the soap.

Storylines

Roxy arrives in Walford with her sister, Ronnie, from Ibiza
Ibiza
Ibiza or Eivissa is a Spanish island in the Mediterranean Sea 79 km off the coast of the city of Valencia in Spain. It is the third largest of the Balearic Islands, an autonomous community of Spain. With Formentera, it is one of the two Pine Islands or Pityuses. Its largest cities are Ibiza...

, and they help run the family pub, The Queen Victoria
The Queen Victoria
The Queen Victoria is a fictional Victorian public house in the BBC soap opera, EastEnders. It has the fictional address of 46 Albert Square, Walford, London E20.-Appearance and development:...

. Roxy's philandering fiancé Damian (James Hillier
James Hillier (actor)
James Hillier, is an English actor. In recent years he has played Sergeant Christian Young on the BBC police drama, HolbyBlue, and Damian, Roxy Mitchell's fiancé in BBC1 Soap Opera EastEnders.-Early life:...

) follows them to Walford, and Roxy seduces him for money so that she and Ronnie can buy the R&R nightclub. Damien leaves, and Jack Branning
Jack Branning
Jack Branning is a fictional character from the BBC soap opera EastEnders, played by Scott Maslen. He made his first appearance on 29 October 2007. He is the youngest child of Jim and Reenie Branning and the brother of April Branning, Carol Jackson, Derek Branning, Suzy Branning and Max Branning...

 (Scott Maslen
Scott Maslen
Scott Alexander Maslen is an English actor and model, best known for his portrayal as DS Phil Hunter in ITV's The Bill and now Jack Branning on the BBC's flagship soap EastEnders.-Early and personal life:...

) buys the club and goes into partnership with Ronnie, infuriating Roxy. Ronnie and Jack start dating, but break up after Jack has an affair. Roxy starts dating Sean Slater
Sean Slater
Sean Slater is a fictional character from the BBC soap opera EastEnders, played by Robert Kazinsky. Sean left the Square temporarily on 27 March 2007, as Kazinsky was suspended from work for two months. He returned on 28 May 2007...

 (Robert Kazinsky
Robert Kazinsky
Robert Kazinsky is an English actor and model. He is best known for his appearances as Casper Rose in Sky One drama Dream Team in 2005/2006 and Sean Slater in the BBC One soap opera EastEnders from 2006 to 2009.-Background:Kazinsky was born in Haywards Heath, West Sussex, England, the son of...

), but Ronnie tries to break them up when she discovers Sean is a drug dealer. It later emerges that Roxy was once addicted to cocaine. After arguing with Ronnie, Roxy gets extremely drunk and has a one-night stand with Jack. She later discovers she is pregnant and tells Sean that he is the father, while she and Ronnie plan to return to Ibiza. They leave, but Ronnie soon returns looking for Roxy, revealing that after they argued in Ibiza, she disappeared. It transpires Roxy is staying with their father Archie
Archie Mitchell
Archibald Lionel "Archie" Mitchell is a fictional character from the BBC soap opera EastEnders, played by Larry Lamb.The character of Archie is the father of already established characters Ronnie and Roxy Mitchell , and a member of the Mitchell family, who have appeared in the soap since 1990...

 (Larry Lamb
Larry Lamb (actor)
Lawrence Douglas "Larry" Lamb is an English actor who has worked frequently in television. He is best known for playing one of the greatest villains of British soap Archie Mitchell in the BBC television soap EastEnders, Michael Shipman in the BBC television show Gavin & Stacey and Mischievous...

) in Weymouth, to Ronnie's horror. Roxy is adamant she will live with Archie but Sean persuades her to return to Walford by telling her that he is in love with her. They move in together upon their return, and later marry.

Roxy goes into premature labour and gives birth to a girl, who she names Amy, after Ronnie's daughter who was adopted as a newborn. Roxy and Sean plan to move to Dagenham
Dagenham
Dagenham is a large suburb in East London, forming the eastern part of the London Borough of Barking and Dagenham and located east of Charing Cross. It was historically an agrarian village in the county of Essex and remained mostly undeveloped until 1921 when the London County Council began...

, and Roxy has a DNA test done to determine whether Sean or Jack is Amy's father. The results show that Jack is the father, and when Sean discovers this on Christmas Day, he snatches Amy and keeps her for several days, before returning her to Roxy via his sister, Stacey
Stacey Slater
Stacey Branning is a fictional character from the BBC soap opera EastEnders, played by Lacey Turner. She made her first appearance on 1 November 2004. The character was introduced as a feisty and troublesome teenager, an extension of the already established Slater clan...

 (Lacey Turner
Lacey Turner
Lacey Amelia Turner is an award-winning English actress. She is best known for portraying the role of Stacey Slater on the BBC soap opera EastEnders, a role for which she has won 33 awards...

). On New Year's Day, Sean asks Roxy to leave Walford with him and Roxy agrees. He, Roxy and Amy drive to a frozen lake and Sean reveals that he intends to kill them all. Roxy gets Amy to safety, but she and Sean fall through the ice. They survive, but Roxy tells him to leave, so he walks away and is not seen again. Roxy and Ronnie try to patch up their relationship, but Archie continually attempts to ruins it. He marries his former sister-in-law Peggy
Peggy Mitchell
Margaret Ann "Peggy" Mitchell is a fictional character from the BBC soap opera EastEnders. Peggy was initially played by Jo Warne when she first appeared on 30 April 1991, featuring in the series on a recurring basis over several weeks. Peggy was reintroduced in 1994, recast and was then played by...

 (Barbara Windsor
Barbara Windsor
Barbara Ann Windsor, MBE , better known by her stage name Barbara Windsor, is an English actress. Her best known roles are in the Carry On films and as Peggy Mitchell in the BBC soap opera EastEnders....

), but on their wedding day the Mitchells discover that Danielle Jones
Danielle Jones (EastEnders)
Danielle Jones is a fictional character from the BBC soap opera EastEnders, played by Lauren Crace. The character appeared between 18 August 2008 and 3 April 2009. Crace's casting in the role was announced in July 2008, when she was described as a love interest for fellow new character Callum Monks...

 (Lauren Crace
Lauren Crace
Lauren Rose Crace is an English actress known for playing Danielle Jones in the BBC soap opera, EastEnders.-Biography:The daughter of contemporary English writer Jim Crace, Lauren Rose Crace was born in Birmingham, West Midlands...

) is the daughter Ronnie gave up for adoption. Archie had told Ronnie that her baby was dead, but Danielle proves he is lying. She is run over and killed moments after reuniting with Ronnie. Ronnie leaves temporarily, and Roxy tries to seduce Jack while wearing Ronnie's clothes and perfume. Jack is horrified by her behaviour and tells her that he is still in love with Ronnie.

Roxy begins dating local GP Al Jenkins
Al Jenkins
Doctor Albert "Al" Jenkins is a fictional character from the BBC soap opera EastEnders, played by Adam Croasdell. It was announced on 26 November 2009 that the character would leave the soap in early 2010. His final appearance was on 4 February 2010....

 (Adam Croasdell
Adam Croasdell
Adam Croasdell is a Zimbabwe-born British actor. He has appeared on TV in Supernatural, The Chase, Holby City, Peak Practice, London's Burning, Agatha Christie's Cat Among the Pigeons and Ultimate Force. In 2009, he was cast as Doctor Al Jenkins in the BBC soap opera, EastEnders...

), however their relationship later ends when someone complains about it, despite the fact Roxy is not his patient. Al quits his job and moves back to Cornwall. Archie is murdered on Christmas Day, and Ronnie and Roxy's estranged mother Glenda Mitchell
Glenda Mitchell
The following is a list of characters who first appeared or are due to appear in the BBC soap opera EastEnders in 2010, by order of first appearance...

 (Glynis Barber
Glynis Barber
Glynis Barber is a South African actress of Afrikaner descent, born and brought up in South Africa. She was born Glynis van der Riet. When she was five years old, her parents divorced, and she and her mother moved to Johannesburg. She is best known for her portrayal as Sgt...

) returns, to ensure that her daughters are recognised in Archie's will. Roxy inherits the majority of his estate, including The Queen Victoria, Mitchell's Executive Motors, his house, his Maserati sports car and £3 million. It transpires that Glenda has been lying about her life after leaving Archie, and she leaves again. After the funeral, Roxy and Ronnie meet their younger brother Danny
Danny Mitchell (EastEnders)
Daniel Nicholas "Danny" Mitchell is a fictional character from the BBC soap opera EastEnders, played by soap newcomer Liam Bergin, who appeared from on 21 January 2010 to 18 June 2010.-Storylines:...

 (Liam Bergin
Liam Bergin
Liam Bergin is a British actor of Irish descent. He trained at the Guildhall School of Music and Drama, graduating in 2008. He is currently best known for playing Rupert in Trinity...

) for the first time. They invite him to stay, against Glenda's wishes. When Roxy accuses Ronnie of murdering their father, Ronnie reveals that Archie raped Stacey, and did the same to her when she was a child. Stacey's husband Bradley Branning
Bradley Branning
Bradley Branning is a fictional character from the BBC soap opera EastEnders, played by Charlie Clements. He made his first appearance on screen on 24 January 2006 and last appeared on 22 February 2010. Clements has won multiple awards for his portrayal....

 (Charlie Clements
Charlie Clements
Charlie Clements is an English actor, best known for the role of Bradley Branning in the BBC soap opera EastEnders from January 2006 to February 2010. He has won several soap and magazine awards for his performance.-Biography:...

) is posthumously found guilty of the murder. Roxy gives Danny a job at the pub, and he encourages her to buy the local beauty salon. He gains Roxy's trust, but she is unaware that he and Glenda are planning to steal her inheritance. Glenda then returns and the attempted con is revealed. Glenda reveals that Danny has been hitting her and that he is not Archie's son. Roxy tells Danny to leave, and asks Glenda to stay. Ronnie talks to Roxy again about how Archie raped her when she was 13. Glenda, Peggy and Jack overhear this. Roxy tries to convince Peggy that Ronnie is telling the truth, but she refuses to believe it, so Roxy decides to move out along with Glenda and Amy, and puts the pub up for sale, though she later agrees to hand it over to Peggy after going into partnership with Ronnie and Jack at the club. It soon emerges that Glenda knew Archie had abused Ronnie and Roxy disowns her. However, when a fire destroys The Queen Victoria, Glenda arrives to comfort her daughters. Roxy later helps her to get a present for Ronnie's baby and a job in the bookmaker's.

At the club, she upsets her best friend Christian Clarke
Christian Clarke
Christian Clarke is a fictional character from the BBC soap opera EastEnders, played by John Partridge. He made his first appearance on 17 January 2008.-Storylines:...

 (John Partridge
John Partridge (performer)
John Partridge is an English actor, singer, dancer, panelist and television presenter, who is probably best known for the role of Christian Clarke in the long-running BBC television soap opera EastEnders, having joined the cast in January 2008...

) by spiking his boyfriend Syed Masood
Syed Masood
Syed Masood is a fictional character from the BBC soap opera EastEnders, played by Marc Elliott, and first appeared on screen on 21 April 2009. Syed is the eldest son of Masood Ahmed and Zainab Masood , and brother of Tamwar and Shabnam and Kamil Masood...

's (Marc Elliott
Marc Elliott
Marc Elliott is a British actor from Stratford-upon-Avon, who is best known for his role as Syed Masood in the BBC soap opera EastEnders.-Personal life:...

) drink with alcohol. However, they make up the next week. After beating Alfie Moon
Alfie Moon
Alfred William "Alfie" Moon is a fictional character from the BBC soap opera EastEnders, played by Shane Richie. He made his first appearance on 21 November 2002, and left on 25 December 2005...

 (Shane Richie
Shane Richie
Shane Richie is an English actor, comedian, singer and media personality, known for his portrayal of the character Alfie Moon in the BBC One soap opera EastEnders.-Early life and career beginnings:...

) at poker, she pays two months' rent to Phil for Alfie's lease of The Queen Victoria. When the pub reopens, Roxy works behind the bar and when Alfie's wife Kat Moon
Kat Moon
Kathleen "Kat" Moon is a fictional character from the BBC soap opera EastEnders, played by Jessie Wallace. She was also played by Kate Peck in a flashback in 2001. She appeared in the show from September 2000 to November 2004, then returned in May 2005...

 (Jessie Wallace
Jessie Wallace
Jessie Wallace is an English actress best known for her portrayal as Kat Moon in the BBC soap opera EastEnders.-Early life:...

) sees her and Alfie together, she attacks Roxy, and later sprays her with water, but Roxy says she is not interested in Alfie as he is too old. Roxy pays off Ronnie's wedding planning to give Ronnie an expensive wedding, but later discovers she has no money in her bank account as she has squandered her money on clothes, holidays, property and a new car amongst other things. She uses her last bit of cash to place a bet on a horse, which wins but Glenda, who works at the bookmakers, did not place to bet. Alfie helps out by lending her everything from his vow renewal ceremony, which is taking place on the same day. However, before the wedding, the manager of the hotel it is taking place asks for payment up front. Roxy hands over a bag but there is no money in it and Roxy then tells Ronnie the wedding will have to be cancelled and tells Ronnie she has no money left and her last £20,000 has been stolen. She accuses several people of stealing it. Glenda distracts the manager while Ronnie and Jack quickly marry without paying. Roxy also reveals she sold the sound system and alcohol from R&R. Later, Phil and his partner Shirley Carter (Linda Henry
Linda Henry
Linda Henry is an English actress, best known for her roles as Yvonne Atkins in the ITV television drama Bad Girls and Shirley Carter in the BBC's soap opera EastEnders.- Early life :...

) stay in the hotel with Roxy's cash.

During a heart to heart with Ronnie, Roxy appologises for wasting all of the money. However she is surprised when Ronnie tells her that she is glad the money is gone as it was the last hold Archie had over them. Roxy is forced to put one of her properties on the market to free up some money, meaning Shirley and Phil are forced to move out and find somewhere else to live. Roxy learns that Stacey was really Archie's murderer and wants justice but Ronnie allows Stacey to flee the country. Roxy and Ronnie make up when Ronnie gives birth to James. Roxy agrees to be a surrogate mother for Christian and Syed and impregnates herself using Christian's sperm. She meets Michael Moon
Michael Moon (EastEnders)
Michael Moon is a fictional character from the BBC soap opera EastEnders, played by Steve John Shepherd. The character is a second cousin once removed of Alfie Moon , who first appears on 1 October 2010 after Alfie's return. He is also the father to Tommy Moon, whose mother is Alfie's wife Kat...

 (Steve John Shepherd
Steve John Shepherd
-Career:Shepherd first became known in 1996, when he played the role of Jo, the law clerk, in the critically acclaimed BBC drama This Life. He remained in the role for two series...

) and takes a liking to him. Glenda later tells Roxy that Phil stole her money at Ronnie's wedding. Roxy tells Ronnie that she and Michael may become a couple, so Ronnie falsely claims that Michael came onto her, in an attempt to drive him out of Walford. Believing Ronnie, Roxy tells Michael to stay away from her and later finds him with another blonde woman, which makes her jealous. Roxy sleeps with Michael, and later tells Christian and Syed that her period is nine days late. However, a pregnancy test shows she is not pregnant.

Glenda urges Roxy to steal back her money from Phil but they are caught taking cash from his safe. Phil convinces Roxy that Glenda stole the cash, and finds some that he planted in Glenda's wardrobe. Roxy refuses to believe Glenda's pleas, so Glenda publicly declares her affair with Phil to show Roxy that he has a reason to frame her.

Roxy is horrified when she finds out that Ronnie's newborn baby, James Branning died of Sudden Infant Death Syndrome
Sudden infant death syndrome
Sudden infant death syndrome is marked by the sudden death of an infant that is unexpected by medical history, and remains unexplained after a thorough forensic autopsy and a detailed death scene investigation. An infant is at the highest risk for SIDS during sleep, which is why it is sometimes...

, and Ronnie swapped her baby with Kat Moon
Kat Moon
Kathleen "Kat" Moon is a fictional character from the BBC soap opera EastEnders, played by Jessie Wallace. She was also played by Kate Peck in a flashback in 2001. She appeared in the show from September 2000 to November 2004, then returned in May 2005...

 (Jessie Wallace
Jessie Wallace
Jessie Wallace is an English actress best known for her portrayal as Kat Moon in the BBC soap opera EastEnders.-Early life:...

's unattended son, Tommy Moon. Roxy initially refuses to believe it, but is mortified when it is revealed to be true. Roxy initially stands by Ronnie, but later disowns her after she accuses her boyfriend Michael Moon
Michael Moon (EastEnders)
Michael Moon is a fictional character from the BBC soap opera EastEnders, played by Steve John Shepherd. The character is a second cousin once removed of Alfie Moon , who first appears on 1 October 2010 after Alfie's return. He is also the father to Tommy Moon, whose mother is Alfie's wife Kat...

 (Steve John Shepherd
Steve John Shepherd
-Career:Shepherd first became known in 1996, when he played the role of Jo, the law clerk, in the critically acclaimed BBC drama This Life. He remained in the role for two series...

) of framing her for the Queen Vic break in, and sending her a text from Roxy's mobile phone, plus taking Tommy to the park and making it look although Ronnie tried to take him again. But unknown to Roxy, Michael tried to kiss Ronnie, but she rejected him saying that she is married to Jack, and he wanted revenge. The truth about Michael framing Ronnie comes out, and Roxy breaks up with him, saying she wants nothing more to do with him. On the day of Ronnie's trial for taking Tommy, she is sentenced to 3 years imprisonment, and Roxy shouts at Kat during the trial so is taken into the cells for the night. Kat, realising that Michael framed Ronnie, forgives her for taking her child, and tells Ronnie that she understands why she did what she did. Ronnie and Roxy meet upon being taken to their cells, and Roxy makes up with Ronnie, who tells her that she was the one looking after her all these years. Ronnie is then taken to her cell, holding Danielle's locket, having finally found peace.

Roxy is angry at Syed Masood
Syed Masood
Syed Masood is a fictional character from the BBC soap opera EastEnders, played by Marc Elliott, and first appeared on screen on 21 April 2009. Syed is the eldest son of Masood Ahmed and Zainab Masood , and brother of Tamwar and Shabnam and Kamil Masood...

 (Marc Elliot) when he tells his boyfriend, Roxy's friend, Christian Clarke
Christian Clarke
Christian Clarke is a fictional character from the BBC soap opera EastEnders, played by John Partridge. He made his first appearance on 17 January 2008.-Storylines:...

 (John Partridge
John Partridge (performer)
John Partridge is an English actor, singer, dancer, panelist and television presenter, who is probably best known for the role of Christian Clarke in the long-running BBC television soap opera EastEnders, having joined the cast in January 2008...

) that he doesn't want to adopt. Roxy tells Syed that Christian is devastated, and that Christian deserves a better boyfriend than him. Syed, feeling guilty, asks Roxy to be left alone with Christian, and the two get back together when Syed agrees to the adoption, much to Christian's delight. When Roxy feels ousted by her cousin and business partner, Phil, she decides to annoy him by selling her share of R&R to Janine Butcher (Charlie Brooks
Charlie Brooks
Charlene "Charlie" Brooks is a Welsh actress, best known for playing Janine Butcher on the BBC soap opera EastEnders.-Acting career:...

). Janine becomes Roxy's landlady, and increases Roxy's rent, which she is unable to afford. Janine attempts to evict Roxy, so she locks herself in the flat. Roxy goes on a night out with friends, leaving Ben Mitchell (Joshua Pascoe) babysitting Amy. When he leaves Amy alone for a while to get a DVD from Jack's flat, Amy runs herself a bath, gets in and almost drowns. When Ben discovers her, Dr Yusef Khan
Yusef Khan
Doctor Yusef Khan is a fictional character from the BBC soap opera EastEnders, played by Ace Bhatti. Yusef is the father of Afia Khan and former husband of Zainab Masood . He appears from 23 November 2010. Described as strong-willed, he arrives as Walford's new general practitioner....

 (Ace Bhatti
Ace Bhatti
Ahsen Rafiq "Ace" Bhatti is a British actor who trained at the London Academy of Music and Dramatic Art. He has starred in numerous television series, including New Street Law, Life Isn't All Ha Ha Hee Hee, The Sarah Jane Adventures as Haresh Chandra and in EastEnders playing Yusef...

) is called and he revives her. Amy is then taken to hospital. Roxy does not discover what happened until the next day. When she arrives at the hospital, Jack accuses her of being neglectful. Jack then tells a social worker about Roxy's past and her family. After interviewing Roxy, the social worker awards temporary custody of Amy to Jack, but she vows to fight.

Roxy hires Phil's solicitor, Jimmie Broome (Samuel James), who suggests that she digs up as much dirt as she can on Jack and his family. She finds out about Jack's brother, Derek Branning
Derek Branning
Derek Branning is a fictional character from the BBC soap opera EastEnders, played by Terence Beesley in 1996 and then Jamie Foreman from 2011 onwards. Derek is the eldest child of Jim and Reenie Branning . He made his first appearance on 29 April 1996 and departed not long after...

 (Jamie Foreman
Jamie Foreman
Jamie Foreman is an English actor best known for his roles as Duke in Layer Cake and Bill Sikes in Roman Polanski's Oliver Twist . He played opposite Ray Winstone and Kathy Burke in Gary Oldman's Nil by Mouth and also featured in Elizabeth , Gangster No. 1 and Sleepy Hollow...

), who has arrived to stay with Jack, and has a criminal past, and decides that she should use this. However, the court decides that Jack should have custody of Amy.

Promotion

Both Mitchell sisters were featured heavily in a BBC marketing campaign. Several promos aired on the BBC network in summer 2007. Using the slogan "The square, under new management", one promo depicted both sisters as party girls, dancing, serving tequila in The Queen Victoria
The Queen Victoria
The Queen Victoria is a fictional Victorian public house in the BBC soap opera, EastEnders. It has the fictional address of 46 Albert Square, Walford, London E20.-Appearance and development:...

 public house
Public house
A public house, informally known as a pub, is a drinking establishment fundamental to the culture of Britain, Ireland, Australia and New Zealand. There are approximately 53,500 public houses in the United Kingdom. This number has been declining every year, so that nearly half of the smaller...

 (The Vic), shocking the older residents with their raunchy antics and squirting men with a soda syphon
Soda syphon
The soda syphon , also known as the seltzer bottle or syphon seltzer bottle is a device for dispensing carbonated or soda water....

 to the tune of "The Girls
The Girls (song)
"The Girls" is the second single of Scottish electropop artist Calvin Harris. It was released on 4 June 2007, prior to the release of his debut album, I Created Disco. "The Girls" was Harris' highest charting single on the Official UK Top 40, as of 10 June 2007, "The Girls" has reached a peak of #3...

" by Calvin Harris
Calvin Harris
Calvin Harris is a Scottish singer-songwriter, record producer and DJ. His gold-selling debut album, I Created Disco, was released in 2007 and contained the top ten singles "Acceptable in the 80s" and "The Girls"...

.

Two other trailers featured Ronnie and Roxy (Samantha Womack and Rita Simons) speaking individually. To the instrumental sound of "Little Green Bag
Little Green Bag
"Little Green Bag" is a 1969 song written by Dutch musicians, Jan Visser and George Baker , and recorded by the George Baker Selection at the band's own expense. The 7" single debut of the George Baker Selection was released by the label Negram. The B-side was "Pretty Little Dreamer"...

" by George Baker (famously used in the Quentin Tarantino
Quentin Tarantino
Quentin Jerome Tarantino is an American film director, screenwriter, producer, cinematographer and actor. In the early 1990s, he began his career as an independent filmmaker with films employing nonlinear storylines and the aestheticization of violence...

 film Reservoir Dogs
Reservoir Dogs
Reservoir Dogs is an American crime film marking debut of director and writer Quentin Tarantino. It depicts the events before and after a botched diamond heist, but not the heist itself. Reservoir Dogs stars an ensemble cast: Harvey Keitel, Steve Buscemi, Tim Roth, Michael Madsen, Chris Penn, and...

), each sister discussed their sibling, giving snippets of information on their personality and the dynamics of their relationship. Discussing Ronnie, Roxy said "My big sister Ronnie, she'd do anything to stop me getting hurt, including getting hurt herself. Boy she means business. We mean business. We're the Mitchell sisters after all... and you don't wanna find that out the hard way." Discussing Roxy, Ronnie said "Roxy will always be my kid sister. Fights, broken hearts, over the years we've had them all. She can be quite a handful, and she's definitely gonna stir things up around here. But remember, wherever Roxy Mitchell is... I'm right behind."

The promotion was received favourably by Leigh Holmwood, television journalist for The Guardian
The Guardian
The Guardian, formerly known as The Manchester Guardian , is a British national daily newspaper in the Berliner format...

newspaper and MediaGuardian.co.uk. He commented, "now there's more to the long running BBC1 soap, apparently...Yes, it's the new sexed-up, soft focus, raunchy EastEnders trailer and it's hitting your TV screens now. In a bid to welcome the Mitchell sisters to Albert Square, the beeb have pulled out all the stops and come up with a very slick marketing campaign indeed." Referencing to the soap's reputation for being miserable and depressing, Holmwood said that the upbeat trailers were "about as un-EastEnders as you can get...Maybe the arrival of Roxy and Ronnie will herald a new golden age for the soap? Or maybe the BBC marketing department is just very good at putting a trailer together..."

In addition to the trailers, the BBC also planned a "glitzy" EastEnders BBC Radio 1
BBC Radio 1
BBC Radio 1 is a British national radio station operated by the British Broadcasting Corporation which also broadcasts internationally, specialising in current popular music and chart hits throughout the day. Radio 1 provides alternative genres after 7:00pm including electronic dance, hip hop, rock...

 competition to promote the arrival on the Mitchell sisters, called "I love R&R" (Ronnie and Roxy). It ran from the end of June 2007, and included online promotion and video via the website iloverandr.com. The prize consisted of VIP tickets to a special party, which was to be attended by EastEnders actors and Radio 1 DJ Dave Pearce
Dave Pearce
Dave Pearce is a British dance DJ and record producer, who has played gigs across the UK and the world, although he is perhaps best known for his work in radio. He currently works for the BBC 6 Music...

. Despite inviting the winners to attend, Radio 1 cancelled the event due to orders from BBC director general Mark Thompson
Mark Thompson
Mark John Thompson is Director-General of the BBC, a post he has held since 2004, and a former chief executive of Channel 4...

, who called a halt to all BBC radio, TV and online competitions following a review of its programming, which uncovered scores of editorial breaches. Radio 1 reportedly decided to cancel the promotion as a "precautionary measure", though it is unknown whether the competition breached the BBC ban. Winners were instead told that they would be getting a tour of the EastEnders set, and the website was closed down on 26 July 2007.

Personality

Both sisters have been described as glamorous, and have been compared to the Kray twins
Kray twins
Reginald "Reggie" Kray and his twin brother Ronald "Ronnie" Kray were the foremost perpetrators of organised crime in London's East End during the 1950s and 1960s...

, Ronnie and Reggie. Womack has noted that it is no coincidence that the sisters are named Ronnie and Roxy. She also describes the sisters as "co-dependent and dysfunctional", as well as "chilling, dark and absolutely in touch with what the other is doing". Simons has described Roxy's insecurities, commenting: "whatever insecurities she's got, she has a shag". Simons also stated in a 2009 interview following the departure of her on screen husband Sean Slater that Roxy would only ever love him and no man would ever match up to Sean again.

Development

Discussing the storyline which saw Roxy sleep with Ronnie's boyfriend, Jack Branning
Jack Branning
Jack Branning is a fictional character from the BBC soap opera EastEnders, played by Scott Maslen. He made his first appearance on 29 October 2007. He is the youngest child of Jim and Reenie Branning and the brother of April Branning, Carol Jackson, Derek Branning, Suzy Branning and Max Branning...

, Simons has said: "This is by far the worst Roxy has ever felt in her entire life. The guilt is absolutely killing her. I really hope the viewers sympathise with her Filming was hard and it got to the stage where she couldn't even look at Sam without crying. What she's done to Ronnie is so out of order, but if she could take it back, she would." Making it clear that what happened between Roxy and Jack was a one-off, she stated: "There's no lingering attraction between them [...] He makes Roxy's skin crawl." Simons also considered the outcome were Ronnie to find out about the betrayal, speculating: "One thing the Mitchells are good at is sweeping things under the carpet. And these girls have been through so much together. Perhaps in time, Ronnie could find it in her heart to forgive Roxy..." She mentioned the character's relationship with friend Christian Clarke
Christian Clarke
Christian Clarke is a fictional character from the BBC soap opera EastEnders, played by John Partridge. He made his first appearance on 17 January 2008.-Storylines:...

, assessing that Roxy would be "really lost without him. He's her rock".

With the introduction of Roxy and Ronnie's mother, Glenda Mitchell
Glenda Mitchell
The following is a list of characters who first appeared or are due to appear in the BBC soap opera EastEnders in 2010, by order of first appearance...

 (Glynis Barber
Glynis Barber
Glynis Barber is a South African actress of Afrikaner descent, born and brought up in South Africa. She was born Glynis van der Riet. When she was five years old, her parents divorced, and she and her mother moved to Johannesburg. She is best known for her portrayal as Sgt...

) in 2010, Simons stated that Roxy had Archie's genes while Ronnie had Glenda's. Before Glenda's introduction, Archie is murdered by an unseen person, and Simons stated that she did not think Roxy was the killer, but said that in the last few days of Archie's life, she saw what he was really like, though she believed that Roxy would still forgive Archie regardless.

In December 2010, Simons stated she hoped that Roxy would have a new romance, saying "She's supposed to be the slapper of the Square—but hardly. Okay, she slept with Jack Branning once, was married to Sean and had a thing with Dr Al for about five minutes. But she hasn't had a bit of stuff for ages, so I think she's due some romance. Not that there's anyone on the Square she fancies. [...] She wants nothing more than a ring on her finger and to settle down, but she's a loose cannon, so I don't think she's going to get that anytime soon."

Discussing Roxy's friendship with Alfie Moon
Alfie Moon
Alfred William "Alfie" Moon is a fictional character from the BBC soap opera EastEnders, played by Shane Richie. He made his first appearance on 21 November 2002, and left on 25 December 2005...

 (Shane Richie
Shane Richie
Shane Richie is an English actor, comedian, singer and media personality, known for his portrayal of the character Alfie Moon in the BBC One soap opera EastEnders.-Early life and career beginnings:...

), Simons told Soaplife
Soaplife
Soaplife is a fortnightly UK magazine, released on Tuesday. Storylines of the shows it covers are from soap operas shown in the United Kingdom and from Australia....

that although Roxy flirts with Alfie, she would not steal him from his wife Kat
Kat Moon
Kathleen "Kat" Moon is a fictional character from the BBC soap opera EastEnders, played by Jessie Wallace. She was also played by Kate Peck in a flashback in 2001. She appeared in the show from September 2000 to November 2004, then returned in May 2005...

 (Jessie Wallace
Jessie Wallace
Jessie Wallace is an English actress best known for her portrayal as Kat Moon in the BBC soap opera EastEnders.-Early life:...

). Roxy is the only person to ask Alfie how he feels after the death of his son Tommy Moon, which Simons said showed how close Roxy and Alfie have become as friends. The actress commented, "She cares about Alfie and can see that a lot of what he's feeling is hidden behind his sparky exterior. She's a bit like that too."

In 2011, Roxy agrees to become a surrogate mother for Christian and his boyfriend Syed Masood
Syed Masood
Syed Masood is a fictional character from the BBC soap opera EastEnders, played by Marc Elliott, and first appeared on screen on 21 April 2009. Syed is the eldest son of Masood Ahmed and Zainab Masood , and brother of Tamwar and Shabnam and Kamil Masood...

. Simons explained that although Roxy would do anything for Christian out of love for him, she probably agrees for selfish reasons as well, as she is a single mother and wants what her friends have. She expressed a wish for Roxy to grow up and be less moody. Simons also said she wanted Roxy to be successful in a forthcoming revenge storyline following Roxy's discovery that Phil and Shirley stole her money, telling Soaplife
Soaplife
Soaplife is a fortnightly UK magazine, released on Tuesday. Storylines of the shows it covers are from soap operas shown in the United Kingdom and from Australia....

magazine, "[The plan is] to steal back the money [Phil] stole from her. Glenda's in on it with Roxy and they plan to rob the club for what's rightfully Roxy's."

In April 2011, Roxy discovers that Ronnie swapped her dead baby, James, with Kat Moon
Kat Moon
Kathleen "Kat" Moon is a fictional character from the BBC soap opera EastEnders, played by Jessie Wallace. She was also played by Kate Peck in a flashback in 2001. She appeared in the show from September 2000 to November 2004, then returned in May 2005...

's healthy son, Tommy. Speaking to Digital Spy
Digital Spy
Digital Spy is a British entertainment and media news website. According to Alexa Internet traffic statistics, as of February 2011, Digital Spy is the 93rd most popular website in the United Kingdom, with an overall Alexa ranking of 2,088....

, Simons discussed Roxy and Ronnie's relationship and how Ronnie's crime affects them. She stated that Roxy is loyal to Ronnie, despite Ronnie's mistakes, and would stand by her, but has conflicting feels as she finds it hard to come to terms with what Ronnie did. She called Roxy "quite a moral person", but her loyalty to her sister would most likely win. She said it is hard on their relationship, comparing it to when Roxy discovered that Ronnie was raped by their father as a child. Roxy tries to help release Ronnie from prison, and Simons said the storyline marks a transition for Roxy as she starts to grow up and stand on her own feet with Ronnie out of her every-day life.

Other appearances

Roxy appears in episode 9 of the second series of the Internet spin-off EastEnders: E20
EastEnders: E20
EastEnders: E20 is a British Internet soap opera, which began airing on 8 January 2010. A spin-off from the established BBC soap EastEnders, it is set in EastEnders regular setting of Albert Square, a Victorian square in the fictional borough of Walford, in the East End of London...

, as the landlady of Stevie Dickinson
Stevie Dickinson
Stephanie "Stevie" Dickinson is a fictional character from EastEnders: E20, an Internet spin-off of the BBC soap opera EastEnders, played by Amanda Fairbank-Hynes. Stevie is a main character in series 2, where she is joined by her new friends Asher Levi , Sol Levi and Naz Mehmet...

 (Amanda Fairbank-Hynes) who lives in the flat above Roxy's salon. Stevie is due to move out but asks Roxy if she can stay. Roxy says no as there have been complaints and she caused a blackout across the entire Square. However, Stevie has made a list of safety violations in the flat and threatens to go to the council, so Roxy agrees to let her stay.

Reception

Rita Simons won the 'Best Newcomer' award at the Digital Spy
Digital Spy
Digital Spy is a British entertainment and media news website. According to Alexa Internet traffic statistics, as of February 2011, Digital Spy is the 93rd most popular website in the United Kingdom, with an overall Alexa ranking of 2,088....

 Soap Awards in 2008 for the part of Roxy and also collected an award at the Dublin awards and the TV Now awards. She also won the National Television Award 2008 for Best Newcomer.
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