Roy Rogers Family Restaurants
Encyclopedia
Roy Rogers
Restaurants is a Northeastern United States chain of fast food restaurants founded by the Marriott Corporation in 1968 in Falls Church, Virginia
. As of 2010, Roy Rogers has 47 locations. In 2002, the Plamondon Companies
purchased the trademark from Imasco, the former parent of Hardee's
. Under the new owners the company is headquartered in Frederick, Maryland
.
Roy Rogers' menu consists primarily of hamburger
s, roast beef sandwiches, fried chicken
, french fries
and beverages. The company's primary target customer is adults.
Roy Rogers is a chain of US fast-food family restaurants, numbering over 650 at its peak, named after cowboy movie actor Roy Rogers
. Marriott Corporation founded the chain to replace their older Jr. Hot Shoppes fast-food chain, most of which were then converted. They licensed the name from Roy Rogers and operated the restaurants from 1968 through 1990. The first location opened in 1968 in the Bailey's Crossroads section of Falls Church, Virginia
, on the corner of Leesburg Pike and Carlin Springs Road (5603 Leesburg Pike). The location is now a McDonald's
.
In 1982, Marriott Corporation bought the Gino's
restaurant chain for $48.6 million. The company converted 180 of the 313 restaurants to Roy Rogers to expand in the Baltimore/Washington area. In 1990, Marriott sold the chain for $365 million to Hardee's
, a Southern chain seeking to expand into the Mid-Atlantic
market again. Hardee's converted the remaining non-franchised
locations into Hardee's restaurants; many of the new Hardee's continued to feature Roy Rogers' fried chicken. The conversion of the Roy Rogers chain ended in a customer revolt so serious that they actually aborted the whole idea and returned the Roy Rogers brand to stores initially converted.
The restaurants promoted new flame broiled hamburgers, but they were not the same as the original Roy Rogers products and they later failed.
Hardee's finally sold the remaining Roy Rogers locations to McDonald's, Wendy's
and Boston Market
between 1994 and 1996. This left 13 Roy Rogers franchisees, with two dozen free-standing locations, in addition to locations owned by HMSHost in travel plazas along highways in the Northeast.
Popular items on the menu are roast beef sandwiches and fried chicken, which was advertised by Roy Rogers under the "Pappy Parker" name in the 1980s using a cartoon prospector. Other signature items at Roy Rogers, are the Gold Rush chicken sandwich (a fried chicken breast with bacon, a slice of monterrey jack cheese, and a honey-based BBQ sauce) and the Double R Bar Burger (a cheeseburger with ham). The sides featured at Roy Rogers, other than french fries, include baked potatoes, mashed potatoes with gravy, baked beans, coleslaw, side salad, fruit cup, and baked apples.
Though standard Roy Rogers locations serve food in a typical fast-food fashion, some locations (such as the locations that were formerly Jr. Hot Shoppes) and the franchises located throughout Mid-Atlantic highway rest-stops
serve the food in a cafeteria-style, with the exception of the Allentown service plaza on the Pennsylvania Turnpike
's Northeast Extension, which serves its customers in the typical fast-food fashion since it reopened in May 2008 (the entire service plaza had been rebuilt).
In the cafeteria-style restaurants, customers push their trays on rails past stations stocked with pre-wrapped packages of hamburgers, cheeseburgers, and roast-beef sandwiches. A feature of this chain in any of the locations is the Fixin's Bar which features numerous condiments. Because of this, sandwich items are delivered without any of the customary garnishes. After selecting and paying for these items, patrons can garnish them to their own taste at the Fixin's Bar with such items as ketchup, BBQ sauce, mayonnaise, horseradish sauce, lettuce, tomatoes, pickles, and onions. Some locations have Hershey's Ice Cream
.
Maryland
Massachusetts
New Jersey
New York
Ohio
Pennsylvania
Virginia
West Virginia
Kentucky
Plamondon Companies
took the lead among franchisees in developing products, hosting training sessions and shooting new food photography for their stores. Plamondon Companies is run by Jim Plamondon and Peter Plamondon Jr., the two sons of Peter Plamondon Sr., head of the restaurant division at Marriott when the Roy Rogers brand was created. Roy Rogers was relaunched as Roy Rogers Franchise Company, LLC in 2002 when Plamondon Companies bought the trademark and franchise system from Imasco, the former owner of Hardee's. In 1997, CKE Restaurants acquired Hardee's from Imasco, but Imasco held on to the Roy Rogers trademark and franchise system. Plamondon negotiated with Imasco for about three years before a private purchase agreement was reached in 2002. The first new Roy Rogers restaurant after many years of decline was opened in Frederick, Maryland by Plamondon in 2000 and saw lines out the door.
Based in Frederick, Maryland, The Plamondon Companies is a privately held company with annual revenues of $20 million a year. In 1980, The Plamondon Companies opened its doors with their first Roy Rogers restaurant. As of 2009, there are 18 company-owned Roy Rogers Restaurants, while franchisees operate the rest. The company is seeking franchisees to continue Roy Rogers expansion throughout the northeast region.
Roy Rogers
Roy Rogers, born Leonard Franklin Slye , was an American singer and cowboy actor, one of the most heavily marketed and merchandised stars of his era, as well as being the namesake of the Roy Rogers Restaurants franchised chain...
Restaurants is a Northeastern United States chain of fast food restaurants founded by the Marriott Corporation in 1968 in Falls Church, Virginia
Falls Church, Virginia
The City of Falls Church is an independent city in Virginia, United States, in the Washington Metropolitan Area. The city population was 12,332 in 2010, up from 10,377 in 2000. Taking its name from The Falls Church, an 18th-century Anglican parish, Falls Church gained township status within...
. As of 2010, Roy Rogers has 47 locations. In 2002, the Plamondon Companies
Plamondon Companies
Plamondon Companies is a Frederick, MD based company that operates four Marriott Corporation branded hotels in Frederick, MD and Hagerstown, MD and is the franchise company for Roy Rogers Restaurants. In 1980, the company opened its first Roy Rogers franchise, at the time owned by Marriott, in...
purchased the trademark from Imasco, the former parent of Hardee's
Hardee's
Hardee's is a restaurant chain, located mostly in the Southeast and Midwestern regions of the United States. It has evolved through several corporate ownerships since its establishment in 1960. It is currently owned and operated by CKE Restaurants. Along with its sibling restaurant chain, Carl's...
. Under the new owners the company is headquartered in Frederick, Maryland
Frederick, Maryland
Frederick is a city in north-central Maryland. It is the county seat of Frederick County, the largest county by area in the state of Maryland. Frederick is an outlying community of the Washington-Arlington-Alexandria, DC-VA-MD-WV Metropolitan Statistical Area, which is part of a greater...
.
Roy Rogers' menu consists primarily of hamburger
Hamburger
A hamburger is a sandwich consisting of a cooked patty of ground meat usually placed inside a sliced bread roll...
s, roast beef sandwiches, fried chicken
Fried chicken
Fried chicken is a dish consisting of chicken pieces usually from broiler chickens which have been floured or battered and then pan fried, deep fried, or pressure fried. The breading adds a crisp coating or crust to the exterior...
, french fries
French fries
French fries , chips, fries, or French-fried potatoes are strips of deep-fried potato. North Americans tend to refer to any pieces of deep-fried potatoes as fries or French fries, while in the United Kingdom, Australia, Ireland and New Zealand, long, thinly cut slices of deep-fried potatoes are...
and beverages. The company's primary target customer is adults.
History
Roy Rogers
Roy Rogers, born Leonard Franklin Slye , was an American singer and cowboy actor, one of the most heavily marketed and merchandised stars of his era, as well as being the namesake of the Roy Rogers Restaurants franchised chain...
. Marriott Corporation founded the chain to replace their older Jr. Hot Shoppes fast-food chain, most of which were then converted. They licensed the name from Roy Rogers and operated the restaurants from 1968 through 1990. The first location opened in 1968 in the Bailey's Crossroads section of Falls Church, Virginia
Falls Church, Virginia
The City of Falls Church is an independent city in Virginia, United States, in the Washington Metropolitan Area. The city population was 12,332 in 2010, up from 10,377 in 2000. Taking its name from The Falls Church, an 18th-century Anglican parish, Falls Church gained township status within...
, on the corner of Leesburg Pike and Carlin Springs Road (5603 Leesburg Pike). The location is now a McDonald's
McDonald's
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...
.
In 1982, Marriott Corporation bought the Gino's
Gino's Hamburgers
Gino's Hamburgers was a fast-food restaurant chain founded in Baltimore, Maryland, by Baltimore Colts defensive end Gino Marchetti and running back Alan Ameche, along with their close friend Louis Fischer, in 1957. In Dundalk, Maryland, just outside Baltimore, it got its official name in 1959 when...
restaurant chain for $48.6 million. The company converted 180 of the 313 restaurants to Roy Rogers to expand in the Baltimore/Washington area. In 1990, Marriott sold the chain for $365 million to Hardee's
Hardee's
Hardee's is a restaurant chain, located mostly in the Southeast and Midwestern regions of the United States. It has evolved through several corporate ownerships since its establishment in 1960. It is currently owned and operated by CKE Restaurants. Along with its sibling restaurant chain, Carl's...
, a Southern chain seeking to expand into the Mid-Atlantic
Mid-Atlantic States
The Mid-Atlantic states, also called middle Atlantic states or simply the mid Atlantic, form a region of the United States generally located between New England and the South...
market again. Hardee's converted the remaining non-franchised
Franchising
Franchising is the practice of using another firm's successful business model. The word 'franchise' is of anglo-French derivation - from franc- meaning free, and is used both as a noun and as a verb....
locations into Hardee's restaurants; many of the new Hardee's continued to feature Roy Rogers' fried chicken. The conversion of the Roy Rogers chain ended in a customer revolt so serious that they actually aborted the whole idea and returned the Roy Rogers brand to stores initially converted.
Hardee's finally sold the remaining Roy Rogers locations to McDonald's, Wendy's
Wendy's
Wendy's is an international fast food chain restaurant founded by Dave Thomas on November 15, 1969, in Columbus, Ohio, United States. The company decided to move its headquarters to Dublin, Ohio, on January 29, 2006. It has been owned by Triarc since 2008...
and Boston Market
Boston Market
Boston Market, known as Boston Chicken until 1995, headquartered in Golden, Colorado, is a chain of American fast casual restaurants. It is owned by private equity firm Sun Capital Partners, headquartered in Boca Raton, Florida.-History:...
between 1994 and 1996. This left 13 Roy Rogers franchisees, with two dozen free-standing locations, in addition to locations owned by HMSHost in travel plazas along highways in the Northeast.
Key dates
- 1968: The first Roy Rogers opens at 5603 Leesburg Pike, Falls Church, Virginia.
- 1970’s: Roy Rogers chain flourishes under Marriott. Several hundred franchised and company units open.
- 1971: First Florida store opens in Orlando, FloridaOrlando, FloridaOrlando is a city in the central region of the U.S. state of Florida. It is the county seat of Orange County, and the center of the Greater Orlando metropolitan area. According to the 2010 US Census, the city had a population of 238,300, making Orlando the 79th largest city in the United States...
. - 1971: First Illinois store opens in Chicago, Illinois.
- 1971: First Pennsylvania store opens in Philadelphia, PennsylvaniaPhiladelphia, PennsylvaniaPhiladelphia is the largest city in the Commonwealth of Pennsylvania and the county seat of Philadelphia County, with which it is coterminous. The city is located in the Northeastern United States along the Delaware and Schuylkill rivers. It is the fifth-most-populous city in the United States,...
, Allentown, PennsylvaniaAllentown, PennsylvaniaAllentown is a city located in Lehigh County, Pennsylvania, in the United States. It is Pennsylvania's third most populous city, after Philadelphia and Pittsburgh, and the 215th largest city in the United States. As of the 2010 census, the city had a total population of 118,032 and is currently...
and Pittsburgh, PennsylvaniaPittsburgh, PennsylvaniaPittsburgh is the second-largest city in the US Commonwealth of Pennsylvania and the county seat of Allegheny County. Regionally, it anchors the largest urban area of Appalachia and the Ohio River Valley, and nationally, it is the 22nd-largest urban area in the United States...
. - 1971: First Texas store opens in Dallas, TexasDallas, TexasDallas is the third-largest city in Texas and the ninth-largest in the United States. The Dallas-Fort Worth Metroplex is the largest metropolitan area in the South and fourth-largest metropolitan area in the United States...
, and Houston Texas. - 1971: First Utah store opens in Salt Lake City, UtahSalt Lake City, UtahSalt Lake City is the capital and the most populous city of the U.S. state of Utah. The name of the city is often shortened to Salt Lake or SLC. With a population of 186,440 as of the 2010 Census, the city lies in the Salt Lake City metropolitan area, which has a total population of 1,124,197...
. - 1975: First Long Island store opens in Shirley, New YorkShirley, New YorkShirley is a hamlet in Suffolk County, New York, United States. As of the 2000 census, Shirley population was 26,395....
, in Suffolk CountySuffolk County, New YorkSuffolk County is a county located in the U.S. state of New York on the eastern portion of Long Island. As of the 2010 census, the population was 1,493,350. It was named for the county of Suffolk in England, from which its earliest settlers came...
. - 1976: Roy Rogers in Fairfax, VirginiaFairfax, VirginiaThe City of Fairfax is an independent city forming an enclave within the confines of Fairfax County, in the Commonwealth of Virginia in the United States. Although politically independent of the surrounding county, the City is nevertheless the county seat....
was robbed, in a high profile case, where five employees were herded into the restaurant's freezer and shot in the head. Four people were killed, and one survived. - 1980’s: Franchisee Plamondon Enterprises, Inc. opens 7 and acquires 3 Roy Rogers locations.
- 1982: Marriott purchases the Gino'sGino's HamburgersGino's Hamburgers was a fast-food restaurant chain founded in Baltimore, Maryland, by Baltimore Colts defensive end Gino Marchetti and running back Alan Ameche, along with their close friend Louis Fischer, in 1957. In Dundalk, Maryland, just outside Baltimore, it got its official name in 1959 when...
restaurant chain for $48.6 million and converts many of the restaurants to Roy Rogers. - 1982: Marriott threatens to take the Riese family, a franchisee, to court when they discovered the Rieses were reserving space for Häagen Dazs and Godfather's PizzaGodfather's PizzaGodfather's Pizza is a privately owned restaurant chain headquartered in Omaha, Nebraska that operates fast casual Italian franchises. -History:...
in a property slotted for a Times SquareTimes SquareTimes Square is a major commercial intersection in the borough of Manhattan in New York City, at the junction of Broadway and Seventh Avenue and stretching from West 42nd to West 47th Streets...
Roy Rogers restaurant. - 1989: Marriott decides to get out of the fast-food business and sell its Roy Rogers, Howard Johnson'sHoward Johnson'sHoward Johnson's is a chain of hotels and restaurants, located primarily throughout the United States and Canada. Throughout the 1960s and 1970s, Howard Johnson's was the largest restaurant chain in the United States, with over 1,000 restaurants...
, Bob's Big Boy and other chains to concentrate on its fast-food operations catering to captive buyers at airports and along turnpikes. - 1990: A total of 2228 Roy Rogers locations are in operation.
- 1990: Marriott sells Roy Rogers to Hardee’s, subsidiary of Imasco, for $365 million in its plan to exit the fast-food business.
- 1990: Hardee’s converts 220 Roy Rogers locations to Hardee’s.
- 1992: Due to customer loyalty, Hardee's reconverts 220 former Roy Rogers locations back to Roy Rogers.
- 1992: Jordan, McGrath, Case & Taylor Inc., a New York advertising agency, is hired to promote the Roy Rogers brand.
- 1992: Ronald R. Powell, who ran Roy Rogers from 1985 to 1987 under Mariott, becomes President of Roy Rogers and is believed to have influenced Hardee's decision in dropping its conversion strategy and restoring the chain to its original identity.
- 1993: With much fanfare and a celebrating featuring cowboys and pony rides for children, an experimental super Roy Rogers opens at the Vienna, VA location. The store features usual Roy Rogers food items but with added flair, such as third pound burgers, BBQ sauce served with a ladle, and an improved dining room with television screens.
- 1994: Hardee's sells 84 company-owned Roy Rogers restaurants in the Philadelphia region to Boston Market for $22 million.
- 1995: Hardee's sells 45 company-owned Roy Rogers restaurants in New York region to Wendy's International Inc.
- 1996: Hardee's sells 184 company-owned Roy Rogers restaurants in the Baltimore/Washington region to McDonald's for $74 million.
- 1996: Only 13 Roy Rogers franchisees remain operating a total of about 2350 units through the Northeast Mid Atlantic Southeast Midwest Southwest Rocky Mountains West Coast Northwest, including 143 units in highway travel plazas and 15 in New York City.
- 1997: CKE RestaurantsCKE RestaurantsCKE Restaurants, Inc. is the parent company of the Carl's Jr., Hardee's, Green Burrito, and Red Burrito restaurant chains. Its headquarters are in Carpinteria, California. It was incorporated in 1964 by Carl's Jr. founder Carl Karcher as Carl Karcher Enterprises, Inc.- History :In 2007, it sold...
(Carl's Jr.Carl's Jr.Carl's Jr. is an American fast-food restaurant chain located mostly in the Western and Southwestern United States. The first store has opened in Canada in Kelowna, BC. They are in the process of expanding to Mexico, Malaysia, Denmark, Costa Rica, New Zealand, Australia, Singapore, Russia, Vietnam,...
) acquires Hardee’s from Imasco. Imasco retains Roy Rogers trademark due to a franchisee lawsuit. - 1997: The Riese family, now franchisees of 2000 Roy Rogers restaurants, sues CKE Restaurants and Imasco for $10 million, claiming the Roy Rogers chain has been destroyed through "a series of marketing errors of epic proportions."
- 1997: CKE enters into a management agreement for the six Roy Rogers restaurants currently operated by Hardee's. CKE also agrees to perform services relating to the continued franchise operations of the Roy Rogers restaurant chain for $1.5 million over three years.
- 1990’s: Franchisee Plamondon Enterprises, Inc. opens two and acquires three Roy Rogers locations.
- 2000: Plamondon Enterprises, Inc. opens a new Roy Rogers prototype unit in Frederick, Maryland.
- 2001: Plamondon Enterprises, Inc. develops and opens a new Roy Rogers unit in Germantown, Maryland (Sugarloaf Shopping Center) in a former Burger KingBurger KingBurger King, often abbreviated as BK, is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company began in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain...
. - 2002: Imasco sells Roy Rogers trademark rights to Plamondon Enterprises, Inc. (Roy Rogers Franchise Co.).
- 2003: HMSHost (formerly Host Marriott Services) signs agreement to continue operating Roy Rogers in travel plazasRest areaA rest area, travel plaza, rest stop, or service area is a public facility, located next to a large thoroughfare such as a highway, expressway, or freeway at which drivers and passengers can rest, eat, or refuel without exiting on to secondary roads...
. - 2003: Roy Rogers Franchise Company unveils its “Roy Rogers Rides Again!” refranchising growth initiative.
- 2003: Roy Rogers Restaurants launches royrogersrestaurants.com website.
- 2004: Roy Rogers opens in Gaithersburg, MD in a former Hardee's.
- 2004: Todd Restaurants, Inc. sign new long-term Pioneer Franchise Agreement for its four Roy Rogers locations in Alexandria, VA.
- 2005: SmithGifford is selected as the agency of record for Roy Rogers Restaurants.
- 2005: Roy Rogers opens in Palm Coast, FL.
- 2006: Roy Rogers opens in Winter Park, FL, Houston, TX, Orlando, FL, Peoria, IL and Port Richey, FL.
- 2006: Roy Rogers Restaurants rank 4th in the Franchise Times "20 to Watch in 2006."
- 2007: Florida Last Two Roy Rogers opens in Saint Augustine, FL and Leesburg, FLLeesburg, FloridaLeesburg is a city in Lake County, Florida, United States. The population was 15,956 at the 2000 census. As of 2005, the population recorded by the U.S. Census Bureau is 19,086.. Leesburg is located in central Florida, between Lake Harris and Lake Griffin, at the head of the Oklawaha River system....
. - 2007: Roy Rogers opens in Ranson, WV and Westminster, MDWestminster, MarylandWestminster is a city in northern Maryland, United States. It is the seat of Carroll County. The city's population was 18,590 at the 2010 census. Westminster is an outlying community within the Baltimore-Towson, MD MSA, which is part of a greater Washington-Baltimore-Northern Virginia, DC-MD-VA-WV...
. - 2007: Nevada Last Roy Rogers opens in Elko, NV.
- 2007: Super Value, CT, LLC enters into a long-term Franchise Agreement for a Roy Rogers location in North Stonington, CT.
- 2008: Roy Rogers announced on January 3, 2008 that on February 6, 2008 at 4PM it will close 2,648 Roy Rogers locations in AL, AK, AZ, AR, CA, CO, FL, GA, HI, ID, IL, IN, IA,KS, LA, MI, MN, MS, MO, MT, NE, NV, NM, NC, ND, OK, OR, RI, SC, SD, TN, TX, UT, VT, WA, WI and WY.
- 2008: Roy Rogers opens in North Stonington, CT on January 24, 2008.
- 2009: Roy Rogers opens a second location in Germantown, MD (Fox Chapel Shopping Center) on January 28, 2009 in a former Wendy's.
- 2009 Roy Rogers closes in Manchester, CT leaving one restaurant in Connecticut.
- 2009: Roy Rogers closes in Penn Station, leaving one restaurant in New York CityNew York CityNew York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
. (The last remaining location in New York is directly across the street from Penn Station on Seventh Avenue.) - 2009: Roy Rogers Restaurants re-designs royrogersrestaurants.com website.
- 2009: Roy Rogers Restaurants creates official profiles on FacebookFacebookFacebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...
, TwitterTwitterTwitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...
, and YouTubeYouTubeYouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
. - 2009: Last Roy Rogers in Delaware closes on September 7, 2009 for Delaware House Service Plaza DE redevelopment; it was replaced with Burger KingBurger KingBurger King, often abbreviated as BK, is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company began in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain...
on June 28, 2010. - 2010: Roy Rogers closes in ME, NH on August 31, 2010.
- 2010: Last Roy Rogers on Long Island closes on November 29, 2010.
Menu
Though standard Roy Rogers locations serve food in a typical fast-food fashion, some locations (such as the locations that were formerly Jr. Hot Shoppes) and the franchises located throughout Mid-Atlantic highway rest-stops
Rest area
A rest area, travel plaza, rest stop, or service area is a public facility, located next to a large thoroughfare such as a highway, expressway, or freeway at which drivers and passengers can rest, eat, or refuel without exiting on to secondary roads...
serve the food in a cafeteria-style, with the exception of the Allentown service plaza on the Pennsylvania Turnpike
Pennsylvania Turnpike
The Pennsylvania Turnpike is a toll highway system operated by the Pennsylvania Turnpike Commission in the Commonwealth of Pennsylvania, United States. The three sections of the turnpike system total . The main section extends from Ohio to New Jersey and is long...
's Northeast Extension, which serves its customers in the typical fast-food fashion since it reopened in May 2008 (the entire service plaza had been rebuilt).
In the cafeteria-style restaurants, customers push their trays on rails past stations stocked with pre-wrapped packages of hamburgers, cheeseburgers, and roast-beef sandwiches. A feature of this chain in any of the locations is the Fixin's Bar which features numerous condiments. Because of this, sandwich items are delivered without any of the customary garnishes. After selecting and paying for these items, patrons can garnish them to their own taste at the Fixin's Bar with such items as ketchup, BBQ sauce, mayonnaise, horseradish sauce, lettuce, tomatoes, pickles, and onions. Some locations have Hershey's Ice Cream
Hershey Creamery Company
Hershey Creamery Company, also known as Hershey's Ice Cream, is a creamery that produces Hershey's brand ice cream, sorbet, sherbet, and frozen yogurt, and other frozen treats such as smoothies and frozen slab style ice cream mixers...
.
States currently with Roy Rogers Restaurants
ConnecticutConnecticut
Connecticut is a state in the New England region of the northeastern United States. It is bordered by Rhode Island to the east, Massachusetts to the north, and the state of New York to the west and the south .Connecticut is named for the Connecticut River, the major U.S. river that approximately...
Maryland
Maryland
Maryland is a U.S. state located in the Mid Atlantic region of the United States, bordering Virginia, West Virginia, and the District of Columbia to its south and west; Pennsylvania to its north; and Delaware to its east...
Massachusetts
Massachusetts
The Commonwealth of Massachusetts is a state in the New England region of the northeastern United States of America. It is bordered by Rhode Island and Connecticut to the south, New York to the west, and Vermont and New Hampshire to the north; at its east lies the Atlantic Ocean. As of the 2010...
New Jersey
New Jersey
New Jersey is a state in the Northeastern and Middle Atlantic regions of the United States. , its population was 8,791,894. It is bordered on the north and east by the state of New York, on the southeast and south by the Atlantic Ocean, on the west by Pennsylvania and on the southwest by Delaware...
New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
Ohio
Ohio
Ohio is a Midwestern state in the United States. The 34th largest state by area in the U.S.,it is the 7th‑most populous with over 11.5 million residents, containing several major American cities and seven metropolitan areas with populations of 500,000 or more.The state's capital is Columbus...
Pennsylvania
Pennsylvania
The Commonwealth of Pennsylvania is a U.S. state that is located in the Northeastern and Mid-Atlantic regions of the United States. The state borders Delaware and Maryland to the south, West Virginia to the southwest, Ohio to the west, New York and Ontario, Canada, to the north, and New Jersey to...
Virginia
Virginia
The Commonwealth of Virginia , is a U.S. state on the Atlantic Coast of the Southern United States. Virginia is nicknamed the "Old Dominion" and sometimes the "Mother of Presidents" after the eight U.S. presidents born there...
West Virginia
West Virginia
West Virginia is a state in the Appalachian and Southeastern regions of the United States, bordered by Virginia to the southeast, Kentucky to the southwest, Ohio to the northwest, Pennsylvania to the northeast and Maryland to the east...
Kentucky
Kentucky
The Commonwealth of Kentucky is a state located in the East Central United States of America. As classified by the United States Census Bureau, Kentucky is a Southern state, more specifically in the East South Central region. Kentucky is one of four U.S. states constituted as a commonwealth...
Plamondon Companies
Plamondon Companies
Plamondon Companies is a Frederick, MD based company that operates four Marriott Corporation branded hotels in Frederick, MD and Hagerstown, MD and is the franchise company for Roy Rogers Restaurants. In 1980, the company opened its first Roy Rogers franchise, at the time owned by Marriott, in...
took the lead among franchisees in developing products, hosting training sessions and shooting new food photography for their stores. Plamondon Companies is run by Jim Plamondon and Peter Plamondon Jr., the two sons of Peter Plamondon Sr., head of the restaurant division at Marriott when the Roy Rogers brand was created. Roy Rogers was relaunched as Roy Rogers Franchise Company, LLC in 2002 when Plamondon Companies bought the trademark and franchise system from Imasco, the former owner of Hardee's. In 1997, CKE Restaurants acquired Hardee's from Imasco, but Imasco held on to the Roy Rogers trademark and franchise system. Plamondon negotiated with Imasco for about three years before a private purchase agreement was reached in 2002. The first new Roy Rogers restaurant after many years of decline was opened in Frederick, Maryland by Plamondon in 2000 and saw lines out the door.
Based in Frederick, Maryland, The Plamondon Companies is a privately held company with annual revenues of $20 million a year. In 1980, The Plamondon Companies opened its doors with their first Roy Rogers restaurant. As of 2009, there are 18 company-owned Roy Rogers Restaurants, while franchisees operate the rest. The company is seeking franchisees to continue Roy Rogers expansion throughout the northeast region.