Royal Salute whisky
Encyclopedia
Royal Salute is a Scotch whisky
produced by Chivas Brothers, founded in 1801 in Aberdeen, Scotland
. The Royal Salute brand's home is Strathisla Distillery
at Keith, Moray
in Speyside
, Scotland
.
Royal Salute is a leading prestige Scotch whisky, launched on the 2nd June in 1953 by Chivas Brothers in tribute to Queen Elizabeth II on the day of her coronation. Names after the traditional 21 Gun Salute, all Royal Salute whiskies are aged for a minimum of 21 years, which allows the whisky to develop a rich and complex flavour.
Royal Salute whiskies are typically priced at between $200 and $900. The brand is sold primarily in Asia, Russia, Middle East, South America, and International Duty Free.
Stocks of Royal Salute are limited due to the age of whiskies. For each year of aging of Scotch whisky
, 2% of the whisky evaporates. This process is known as the "angel's share".
The Duke of Argyll
holds the role of Brand Ambassador for Royal Salute.
The whisky is bottled in porcelain flagons, produced by Wade porcelain, incorporating the image of Robert the Bruce and bearing a Gaelic motto which translates as ‘fidelity, stability since 1801’.
*Royal Salute 100 Cask: Blended in small batches of 100 casks, using aged whiskies. Tasting notes: Long-lasting, fruity sweetness leading to a mellow, smoky oakiness.
*Royal Salute 38 Year Old Stone of Destiny: Blended from whiskies aged for at least 38 years. Tasting notes: , Rich notes of cedar wood and almond, with a sherried oakiness. Dried fruits linger with spiciness in the finish. Priced at around $900.
*Royal Salute 50 Year Old: Blended from whiskies aged for at least 50 years. Limited edition released in 2002 to celebrate the Golden Jubilee of Queen Elizabeth II, priced at $30,000.
*Royal Salute 62 Gun Salute: Blended from whiskies selected by each of the four Master Blenders since the brand's creation in 1953, and passed down to the current day. Aged for at least 40 years. Tasting notes: Ripe plums, dark chocolate, cinnamon, sweet Seville orange. Priced at around $2,800.
1801: Chivas Brothers traces its roots to the opening of a grocery store in Aberdeen. The store sold luxury foodstuffs such as coffee, exotic spices, French brandies, and Caribbean rums to a wealthy clientele. Chivas Brothers started to produce a smooth blended whisky as an alternative to the whiskies available at that time, which were often harsh and poorly matured.
1843: Chivas Brothers were granted a Royal Warrant to supply goods to Queen Victoria. Chivas Brothers was described in 1890 as 'undoubtedly the finest purveying business in the north of Scotland' by 'Scotland of Today' magazine.
1909: Chivas Brothers launch Chivas Regal.
1953: Chivas Brothers launch Royal Salute 21 Year Old, in tribute to Queen Elizabeth II upon her coronation.
2000: Chivas Brothers becomes part of the Pernod Ricard
group of companies.
2003: Royal Salute 50 Year Old is released as a special edition to celebrate Queen Elizabeth II's Golden Jubilee to mark 50 years on the throne. Each bottle features a hand-engraved 24-carat gold plaque, and was priced at $30,000. The first bottle was presented to Sir Edmund Hillary on the 50th anniversary of his reaching the summit of Mount Everest, with proceeds going to the Himalayan Trust.
2004: Royal Salute 100 Cask Selection is launched.
2005: Royal Salute 38 Year Old Stone of Destiny is launched.
2010: Royal Salute 62 Gun Salute is launched.
2011: Royal Salute Tribute to Honour, a limited series of 21 bottles created in collaboration with Garrard, the world's oldest jeweller is launched. Each bottle retails at $200,000
The home of Royal Salute and location of its visitor centre is located at the Strathisla distillery. The distillery was founded in 1786, and is the oldest working distillery in the Highlands of Scotland - Strathisla Distillery
, located in Speyside
.
The Strathisla distillery is owned by Chivas Brothers, and Strathisla Single Malt
is one of the malt whiskies used within the Royal Salute blend.
- Sentebale Polo Cup 2011 in association with Royal Salute, Coworth Park, Ascot, England in aid of the Sentebale
charity.
- Foundation Challenge Cup 2011, Santa Barbara Polo Club, California, USA in aid of the American Friends of the Foundation of Prince William and Prince Harry charity.
- The Royal Salute China Open Polo Tournament, Tang Polo Club, Beijing, China
- The Royal Salute Tang Polo Cup, Tang Polo Club, Beijing, China
- The Royal Salute Maharaja of Jodhpur |Golden Jubilee Cup, Umaid Bhawan Palace, Jodhpur, India.
- The Royal Salute Nations Cup, Desert Palm Polo Club, Dubai.
- Triplice Coroa Tournament, Helvetia Polo Club, São Paulo, Brazil
- Copa Ouro, Sao Jose Polo Club, São Paulo, Brazil
- Sydney Gold Cup, Sydney Polo and Country Club, Sydney, Australia
- Bernard Weatherill Cup, Beaufort Polo Club, Tetbury, England
Since 2006, Royal Salute has sponsored the Mark of Respect Awards in South Korea and Vietnam.
Royal Salute television, press, and outdoor advertising is managed by the TBWA
agency.
Scotch whisky
Scotch whisky is whisky made in Scotland.Scotch whisky is divided into five distinct categories: Single Malt Scotch Whisky, Single Grain Scotch Whisky, Blended Malt Scotch Whisky , Blended Grain Scotch Whisky, and Blended Scotch Whisky.All Scotch whisky must be aged in oak barrels for at least three...
produced by Chivas Brothers, founded in 1801 in Aberdeen, Scotland
Scotland
Scotland is a country that is part of the United Kingdom. Occupying the northern third of the island of Great Britain, it shares a border with England to the south and is bounded by the North Sea to the east, the Atlantic Ocean to the north and west, and the North Channel and Irish Sea to the...
. The Royal Salute brand's home is Strathisla Distillery
Strathisla Single Malt
Strathisla is the oldest continuously operating distillery in Scotland. It was founded as the Milltown Distillery by George Taylor in 1789 as an alternative to the waning of flax dressing industry. He leased the land from the Earl of Seafield....
at Keith, Moray
Keith, Moray
Keith is a small town in the Moray council area in north east Scotland. It has a population of around 4,500....
in Speyside
Speyside
Speyside can refer to:* Strathspey, Scotland, the famous whisky producing region by the River Spey** Speyside single malts, the type of whisky produced in Strathspey* Speyside, Trinidad and Tobago in Trinidad and Tobago...
, Scotland
Scotland
Scotland is a country that is part of the United Kingdom. Occupying the northern third of the island of Great Britain, it shares a border with England to the south and is bounded by the North Sea to the east, the Atlantic Ocean to the north and west, and the North Channel and Irish Sea to the...
.
Royal Salute is a leading prestige Scotch whisky, launched on the 2nd June in 1953 by Chivas Brothers in tribute to Queen Elizabeth II on the day of her coronation. Names after the traditional 21 Gun Salute, all Royal Salute whiskies are aged for a minimum of 21 years, which allows the whisky to develop a rich and complex flavour.
Royal Salute whiskies are typically priced at between $200 and $900. The brand is sold primarily in Asia, Russia, Middle East, South America, and International Duty Free.
Stocks of Royal Salute are limited due to the age of whiskies. For each year of aging of Scotch whisky
Scotch whisky
Scotch whisky is whisky made in Scotland.Scotch whisky is divided into five distinct categories: Single Malt Scotch Whisky, Single Grain Scotch Whisky, Blended Malt Scotch Whisky , Blended Grain Scotch Whisky, and Blended Scotch Whisky.All Scotch whisky must be aged in oak barrels for at least three...
, 2% of the whisky evaporates. This process is known as the "angel's share".
The Duke of Argyll
Duke of Argyll
Duke of Argyll is a title, created in the Peerage of Scotland in 1701 and in the Peerage of the United Kingdom in 1892. The Earls, Marquesses, and Dukes of Argyll were for several centuries among the most powerful, if not the most powerful, noble family in Scotland...
holds the role of Brand Ambassador for Royal Salute.
Royal Salute Family
*Royal Salute 21 Year Old: Blended from whiskies matured for at least 21 years. Tasting notes: Full bodied, deep sweet fruit and nut flavours with a smooth dry smokiness.The whisky is bottled in porcelain flagons, produced by Wade porcelain, incorporating the image of Robert the Bruce and bearing a Gaelic motto which translates as ‘fidelity, stability since 1801’.
*Royal Salute 100 Cask: Blended in small batches of 100 casks, using aged whiskies. Tasting notes: Long-lasting, fruity sweetness leading to a mellow, smoky oakiness.
*Royal Salute 38 Year Old Stone of Destiny: Blended from whiskies aged for at least 38 years. Tasting notes: , Rich notes of cedar wood and almond, with a sherried oakiness. Dried fruits linger with spiciness in the finish. Priced at around $900.
*Royal Salute 50 Year Old: Blended from whiskies aged for at least 50 years. Limited edition released in 2002 to celebrate the Golden Jubilee of Queen Elizabeth II, priced at $30,000.
*Royal Salute 62 Gun Salute: Blended from whiskies selected by each of the four Master Blenders since the brand's creation in 1953, and passed down to the current day. Aged for at least 40 years. Tasting notes: Ripe plums, dark chocolate, cinnamon, sweet Seville orange. Priced at around $2,800.
History
1640: The House of Schivas, a large mansion, is built at Schivas in Aberdeenshire. The name is derived from the Gaelic 'seamhas', meaning narrow place. For centuries, people nearby took the name of Chivas.1801: Chivas Brothers traces its roots to the opening of a grocery store in Aberdeen. The store sold luxury foodstuffs such as coffee, exotic spices, French brandies, and Caribbean rums to a wealthy clientele. Chivas Brothers started to produce a smooth blended whisky as an alternative to the whiskies available at that time, which were often harsh and poorly matured.
1843: Chivas Brothers were granted a Royal Warrant to supply goods to Queen Victoria. Chivas Brothers was described in 1890 as 'undoubtedly the finest purveying business in the north of Scotland' by 'Scotland of Today' magazine.
1909: Chivas Brothers launch Chivas Regal.
1953: Chivas Brothers launch Royal Salute 21 Year Old, in tribute to Queen Elizabeth II upon her coronation.
2000: Chivas Brothers becomes part of the Pernod Ricard
Pernod Ricard
Pernod Ricard is a French company that produces distilled beverages. The company's eponymous products, Pernod Anise and Ricard Pastis, are both anise-flavoured liqueurs and are often referred to simply as Pernod or Ricard...
group of companies.
2003: Royal Salute 50 Year Old is released as a special edition to celebrate Queen Elizabeth II's Golden Jubilee to mark 50 years on the throne. Each bottle features a hand-engraved 24-carat gold plaque, and was priced at $30,000. The first bottle was presented to Sir Edmund Hillary on the 50th anniversary of his reaching the summit of Mount Everest, with proceeds going to the Himalayan Trust.
2004: Royal Salute 100 Cask Selection is launched.
2005: Royal Salute 38 Year Old Stone of Destiny is launched.
2010: Royal Salute 62 Gun Salute is launched.
2011: Royal Salute Tribute to Honour, a limited series of 21 bottles created in collaboration with Garrard, the world's oldest jeweller is launched. Each bottle retails at $200,000
The Strathisla Distillery
Strathisla Single Malt
Strathisla is the oldest continuously operating distillery in Scotland. It was founded as the Milltown Distillery by George Taylor in 1789 as an alternative to the waning of flax dressing industry. He leased the land from the Earl of Seafield....
, located in Speyside
Speyside
Speyside can refer to:* Strathspey, Scotland, the famous whisky producing region by the River Spey** Speyside single malts, the type of whisky produced in Strathspey* Speyside, Trinidad and Tobago in Trinidad and Tobago...
.
The Strathisla distillery is owned by Chivas Brothers, and Strathisla Single Malt
Strathisla Single Malt
Strathisla is the oldest continuously operating distillery in Scotland. It was founded as the Milltown Distillery by George Taylor in 1789 as an alternative to the waning of flax dressing industry. He leased the land from the Earl of Seafield....
is one of the malt whiskies used within the Royal Salute blend.
Royal Salute Marketing
Royal Salute is leading international polo sponsor with tournaments that include -- Sentebale Polo Cup 2011 in association with Royal Salute, Coworth Park, Ascot, England in aid of the Sentebale
Sentebale
Sentebale is a charity set up in April 2006 by Prince Seeiso of Lesotho and the Prince Harry of Wales, the younger son of Diana, Princess of Wales and Charles, Prince of Wales, to help vulnerable children and young people in Lesotho, particularly those who have been orphaned as a result of HIV and...
charity.
- Foundation Challenge Cup 2011, Santa Barbara Polo Club, California, USA in aid of the American Friends of the Foundation of Prince William and Prince Harry charity.
- The Royal Salute China Open Polo Tournament, Tang Polo Club, Beijing, China
- The Royal Salute Tang Polo Cup, Tang Polo Club, Beijing, China
- The Royal Salute Maharaja of Jodhpur |Golden Jubilee Cup, Umaid Bhawan Palace, Jodhpur, India.
- The Royal Salute Nations Cup, Desert Palm Polo Club, Dubai.
- Triplice Coroa Tournament, Helvetia Polo Club, São Paulo, Brazil
- Copa Ouro, Sao Jose Polo Club, São Paulo, Brazil
- Sydney Gold Cup, Sydney Polo and Country Club, Sydney, Australia
- Bernard Weatherill Cup, Beaufort Polo Club, Tetbury, England
Since 2006, Royal Salute has sponsored the Mark of Respect Awards in South Korea and Vietnam.
Royal Salute television, press, and outdoor advertising is managed by the TBWA
TBWA
TBWA Worldwide is an international advertising agency whose headquarters are in Midtown Manhattan, New York City, United States. The Agency is a unit of Omnicom Group, the world's largest advertising agency holding company. It was founded in 1970 in Paris, France, by William G...
agency.