Roys of Wroxham is a family owned group of general store

General store

A general store, general merchandise store, or village shop is a rural or small town store that carries a general line of merchandise. It carries a broad selection of merchandise, sometimes in a small space, where people from the town and surrounding rural areas come to purchase all their general...

s based in Hoveton

Hoveton

Hoveton is a village and civil parish in the English county of Norfolk. It is located within the Norfolk Broads, and immediately across the River Bure from the village of Wroxham...

, Norfolk in an area generally known as Wroxham

Wroxham

Wroxham is a village and civil parish in the English county of Norfolk. The civil parish of Wroxham has an area of 6.21 square kilometres and in 2001 had a population of 1532 in 666 households. The village is situated within the Norfolk Broads on the south side of a loop in the middle reaches of...

. The store after winning a competition in the early 1930s uses the motto

Motto

A motto is a phrase meant to formally summarize the general motivation or intention of a social group or organization. A motto may be in any language, but Latin is the most used. The local language is usual in the mottoes of governments...

 "The World's Largest Village Store" in all its advertising and literature

History

Roys was founded in 1895 when brothers Alfred and Arnold Roy opened their general store in the village of Coltishall

Coltishall

Coltishall is a village on the River Bure, west of Wroxham, in the English county of Norfolk, within the Norfolk Broads.Coltishall was a place of note even when the Domesday Book was compiled. For 250 years it was a centre of the malting industry...

. In 1899, a second store was opened in Wroxham. Following the deaths of the founders in the 1950s the business passed to Alfred's children with Fred Roy being appointed chairman and managing director. After his death in 1994, his brother Peter succeeded him as chairman of the board. He served as chairman until his death in 2004, but not before his sons Edward and Paul had joined the board of directors.

Branches

Wroxham

Norwich

Norwich

Norwich is a city in England. It is the regional administrative centre and county town of Norfolk. During the 11th century, Norwich was the largest city in England after London, and one of the most important places in the kingdom...

, adjacent to Anglia Square Shopping Centre

Anglia Square Shopping Centre, Norwich

The Anglia Square shopping centre is located to the north of Norwich city centre. It is bounded by historic Magdalen and St Augustine's streets.- History :...

North Walsham

North Walsham

North Walsham is a market town and civil parish in Norfolk, England in the North Norfolk district.-Demographics:The civil parish has an area of and in the 2001 census had a population of 11,998. For the purposes of local government, the parish falls within the district of North...

Dereham

Dereham

Dereham, also known as East Dereham, is a town and civil parish in the English county of Norfolk. It is situated on the A47 road, some 15 miles west of the city of Norwich and 25 miles east of King's Lynn. The civil parish has an area of and in the 2001 census had a population of...

Thetford

Thetford

Thetford is a market town and civil parish in the Breckland district of Norfolk, England. It is on the A11 road between Norwich and London, just south of Thetford Forest. The civil parish, covering an area of , has a population of 21,588.-History:...

Sudbury

Sudbury, Suffolk

Sudbury is a small, ancient market town in the county of Suffolk, England, on the River Stour, from Colchester and from London.-Early history:...