Rubicon Group Holding
Encyclopedia
Rubicon Group Holding, also known as Rubicon Studios, is a Middle Eastern digital content production company based in Jordan
Jordan
Jordan , officially the Hashemite Kingdom of Jordan , Al-Mamlaka al-Urduniyya al-Hashemiyya) is a kingdom on the East Bank of the River Jordan. The country borders Saudi Arabia to the east and south-east, Iraq to the north-east, Syria to the north and the West Bank and Israel to the west, sharing...

. Founded in 2004, Rubicon develops entertainment and educational content across multiple platforms and handheld devices including feature films, television series, short webisodes and immersive media, as well as designing and producing original content for themed entertainment attractions across the Middle East and North Africa.

Rubicon has its head office in Amman
Amman
Amman is the capital of Jordan. It is the country's political, cultural and commercial centre and one of the oldest continuously inhabited cities in the world. The Greater Amman area has a population of 2,842,629 as of 2010. The population of Amman is expected to jump from 2.8 million to almost...

, Jordan
Jordan
Jordan , officially the Hashemite Kingdom of Jordan , Al-Mamlaka al-Urduniyya al-Hashemiyya) is a kingdom on the East Bank of the River Jordan. The country borders Saudi Arabia to the east and south-east, Iraq to the north-east, Syria to the north and the West Bank and Israel to the west, sharing...

 with subsidiaries in Dubai
Dubai
Dubai is a city and emirate in the United Arab Emirates . The emirate is located south of the Persian Gulf on the Arabian Peninsula and has the largest population with the second-largest land territory by area of all the emirates, after Abu Dhabi...

, Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

 and Manila
Manila
Manila is the capital of the Philippines. It is one of the sixteen cities forming Metro Manila.Manila is located on the eastern shores of Manila Bay and is bordered by Navotas and Caloocan to the north, Quezon City to the northeast, San Juan and Mandaluyong to the east, Makati on the southeast,...

.

Lines of business

Rubicon Group Hoyuuuhhhhdiloperates in five distinct lines of business, all within the digital media industry. these are:
  • Animation
    Animation
    Animation is the rapid display of a sequence of images of 2-D or 3-D artwork or model positions in order to create an illusion of movement. The effect is an optical illusion of motion due to the phenomenon of persistence of vision, and can be created and demonstrated in several ways...

Rubicon's animation production facilities are located in Amman
Amman
Amman is the capital of Jordan. It is the country's political, cultural and commercial centre and one of the oldest continuously inhabited cities in the world. The Greater Amman area has a population of 2,842,629 as of 2010. The population of Amman is expected to jump from 2.8 million to almost...

, Manila
Manila
Manila is the capital of the Philippines. It is one of the sixteen cities forming Metro Manila.Manila is located on the eastern shores of Manila Bay and is bordered by Navotas and Caloocan to the north, Quezon City to the northeast, San Juan and Mandaluyong to the east, Makati on the southeast,...

 and Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

 and are capable of working on all aspects of production for both 2D
2D
2D or II-D may refer to:* 2-d, two-dimensional space* 2D geometric model* Bi-dimensional space* 2D computer graphics* 2D , a member of the virtual band Gorillaz* Oflag II-D* Stalag II-D* Transcription factor II D...

 and 3D
3D computer graphics
3D computer graphics are graphics that use a three-dimensional representation of geometric data that is stored in the computer for the purposes of performing calculations and rendering 2D images...

 CGI
Computer-generated imagery
Computer-generated imagery is the application of the field of computer graphics or, more specifically, 3D computer graphics to special effects in art, video games, films, television programs, commercials, simulators and simulation generally, and printed media...

 animations.
  • Themed Entertainment
The Themed Entertainment division designs and manages the execution of value-added entertainment products & services conceptualized and designed for maximizing guest experiences and generating consumer appeal.
  • Transmedia & Consumer Products
Rubicon’s transmedia and consumer products business line takes advantage of Rubicon’s own library of properties as well as properties offered by Rubicon’s strategic partners.
  • Gaming
    Gaming
    Gaming is the act of playing a game.Gaming may also refer to:* A synonym for Gambling; playing games of chance for money.* Playing a role-playing game, in which players assume fictional roles....

     & Downloadable Content
    Downloadable content
    Downloadable content is official additional content for a video game distributed through the Internet. Downloadable content can be of several types, ranging from a single in-game outfit to an entirely new, extensive storyline, similarly to an expansion pack. As such, DLC may add new game modes,...

Rubicon's Gaming and Downloadable content divisions are capable of developing interactive entertainment products over multiple platforms including: e-book, iOS, android, web based and mobile themed content
  • Education
    Education
    Education in its broadest, general sense is the means through which the aims and habits of a group of people lives on from one generation to the next. Generally, it occurs through any experience that has a formative effect on the way one thinks, feels, or acts...

Rubicon's Education division develops educational and e-training solutions in four main categories: blended learning interactive products, e-business training, e-awareness training library, and early learning e-health interactive products.

Strategic partnerships

In 2010 Rubicon signed a number of strategic partnerships deals with global and regional leaders in the media and communication industries such as Turner Broadcasting and Etisalat
Etisalat
Emirates Telecommunications Corporation, branded trade name Etisalat is a UAE based telecommunications services provider, currently operating in 18 countries across Asia, the Middle East and Africa...

. Headlining the new partnership with Turner is an agreement to broadcast Rubicon’s own Ben & Izzy
Ben & Izzy
Ben & Izzy is a Jordanian three-dimensional, computer animated children's television series. It was produced by Jordan's rising educational and CGI animation company Rubicon...

 and Tareq wa Shireen
Tareq wa shireen
Tareq wa Shireen is one of the first 2D animated series produced exclusively in Arabic with implications towards promoting Arabic heritage, history, culture and music...

 animated series on Cartoon Network Arabic
Cartoon Network Arabic
Cartoon Network Arabic is a free-to-air children's channel that is broadcast for a pan-Arabian audience in the MENA region, and it is the official Arabic edition of Cartoon Network. The channel was launched on October 10, 2010 at 10:10 am U.A.E. time...

 in the Middle East and North Africa.

The strategic partnership with Etisalat aims at providing the company with edutainment
Edutainment
Edutainment is a form of entertainment designed to educate as well as to amuse.-Overview:...

 content designed in both English and Arabic aimed at the younger generations.

Rubicon also manages the international licensing and merchandising of its intellectual properties, such as Tareq wa shireen
Tareq wa shireen
Tareq wa Shireen is one of the first 2D animated series produced exclusively in Arabic with implications towards promoting Arabic heritage, history, culture and music...

, the first 2D animated series in created exclusively in Arabic; Ben & Izzy
Ben & Izzy
Ben & Izzy is a Jordanian three-dimensional, computer animated children's television series. It was produced by Jordan's rising educational and CGI animation company Rubicon...

, a 3D animated action adventure Pink Panther and Pals
Pink Panther and Pals
Pink Panther and Pals was an animated television series based on the classic DePatie-Freleng Panther shorts from the 1960s, produced for Cartoon Network by Rubicon Studios in association with MGM Television. The show premiered on Cartoon Network on March 7, 2010 at 7:30am, presented in both HD and...

 which is co-produced with MGM Studios airing on Cartoon Network
Cartoon Network
Cartoon Network is a name of television channels worldwide created by Turner Broadcasting which used to primarily show animated programming. The channel began broadcasting on October 1, 1992 in the United States....

.

Referenced news stories & press releases

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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