Rubicon Project
Encyclopedia
Rubicon Project is an online advertising
technology firm based in Los Angeles
, California
. Its primary service is technology that optimizes advertising revenue for web sites. The company was founded in 2007, by Frank Addante, Craig Roah, Duc Chau and Julie Mattern who had previously worked together at L90 - an online advertising network
.
By April 2009, the company had raised $33 million in venture funding led by Clearstone Venture Partners, IDG Ventures
Asia and Mayfield Fund
. The company also secured $8 million in venture debt
from Silicon Valley Bank.
In May 2010, the company bought Site Scout, a malware
detection company.
In October 2010, the company acquired Fox Audience Network from News Corp. in return for a minority stake in the company. It also received $18 million in additional funding led by Peacock Equity, the venture division of NBC Universal
.
Online advertising
Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, blogs, Rich Media Ads, Social network advertising, interstitial...
technology firm based in Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...
, California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
. Its primary service is technology that optimizes advertising revenue for web sites. The company was founded in 2007, by Frank Addante, Craig Roah, Duc Chau and Julie Mattern who had previously worked together at L90 - an online advertising network
Advertising network
An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand...
.
By April 2009, the company had raised $33 million in venture funding led by Clearstone Venture Partners, IDG Ventures
IDG Ventures
IDG Ventures is a global family of venture funds with approximately $6.8 billion under management. All of the funds were originally sole-source-funded by International Data Group.The first fund was created by IDG in 1996 and was located in San Francisco...
Asia and Mayfield Fund
Mayfield Fund
Mayfield Fund is one of the oldest venture capital firms in the US, focusing on early-stage to growth-stage investments in information technology companies with a focus on enterprise software, Internet consumer & media services, and communications....
. The company also secured $8 million in venture debt
Venture debt
Venture debt or venture lending is a type of debt financing provided to venture-backed companies by specialised banks or non-bank lenders to fund working capital or capital expenses, such as purchasing equipment. Unlike traditional bank lending, venture debt is available to startups and growth...
from Silicon Valley Bank.
In May 2010, the company bought Site Scout, a malware
Malware
Malware, short for malicious software, consists of programming that is designed to disrupt or deny operation, gather information that leads to loss of privacy or exploitation, or gain unauthorized access to system resources, or that otherwise exhibits abusive behavior...
detection company.
In October 2010, the company acquired Fox Audience Network from News Corp. in return for a minority stake in the company. It also received $18 million in additional funding led by Peacock Equity, the venture division of NBC Universal
NBC Universal
NBCUniversal Media, LLC is a media and entertainment company engaged in the production and marketing of entertainment, news, and information products and services to a global customer base...
.