Rubixanthin
Encyclopedia
Rubixanthin, or natural yellow 27, is a natural xanthophyll
pigment
with a red-orange color found in rose hip
s. As a food additive
it used under the E number
E161d as a food coloring
; it is not approved for use in the USA or EU but is approved in Australia and New Zealand where it is listed as 161d.
Xanthophyll
Xanthophylls are yellow pigments that form one of two major divisions of the carotenoid group. The name is from Greek xanthos + phyllon , due to their formation of the yellow band seen in early chromatography of leaf pigments...
pigment
Pigment
A pigment is a material that changes the color of reflected or transmitted light as the result of wavelength-selective absorption. This physical process differs from fluorescence, phosphorescence, and other forms of luminescence, in which a material emits light.Many materials selectively absorb...
with a red-orange color found in rose hip
Rose hip
The rose hip, or rose haw, is the fruit of the rose plant, that typically is red-to-orange, but ranges from dark purple to black in some species. Rose hips begin to form in spring, and ripen in late summer through autumn.-Usage:...
s. As a food additive
Food additive
Food additives are substances added to food to preserve flavor or enhance its taste and appearance.Some additives have been used for centuries; for example, preserving food by pickling , salting, as with bacon, preserving sweets or using sulfur dioxide as in some wines...
it used under the E number
E number
E numbers are number codes for food additives that have been assessed for use within the European Union . They are commonly found on food labels throughout the European Union. Safety assessment and approval are the responsibility of the European Food Safety Authority...
E161d as a food coloring
Food coloring
Food coloring is a substance, liquid or powder, that is added to food or drink to change its color. Food coloring is used both in commercial food production and in domestic cooking...
; it is not approved for use in the USA or EU but is approved in Australia and New Zealand where it is listed as 161d.