Ruffles is the name of a brand of ruffled (crinkle-cut

Crinkle-cut

Crinkle-cutting means cutting so the result is corrugated . One can do this with specialized knives or mandoline. It is frequently used for potato chips, and is also referred to as ruffled, by analogy with the ruffle, a strip of fabric often gathered, creating regular folds. It is also commonly...

) potato chip

Potato chip

Potato chips are thin slices of potato that are deep fried...

s produced by Frito-Lay

Frito-Lay

Frito-Lay North America is the division of PepsiCo that manufactures, markets and sells corn chips, potato chips and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips,...

. Frito Company acquired the rights to Ruffles brand potato chips in 1958.

The product is named as an analogy to the ruffle

Ruffle

In sewing and dressmaking, a ruffle, frill, or furbelow is a strip of fabric, lace or ribbon tightly gathered or pleated on one edge and applied to a garment, bedding, or other textile as a form of trimming...

, a strip of fabric often gathered

Gather (sewing)

Gathering is a sewing technique for shortening the length of a strip of fabric so that the longer piece can be attached to a shorter piece. It is commonly used in clothing to manage fullness, as when a full sleeve is attached to the armscye or cuff of a shirt, or when a skirt is attached to a...

, creating folds. Its current official product slogan is "RRRuffles Have Ridges!"
Ruffles Chips are offered in eleven distinct flavors: All-Dressed, Salt & Vinegar, Au Gratin, Sour Cream & Onion, Regular/Original, Barbecue, Cheddar & Sour Cream, Molten Buffalo Wing, Loaded Chili and Cheese, Baked, and Tapatio Limon.