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Rushes (company)
Encyclopedia
Rushes Postproduction is a post-production
and visual effects
company based in London
.
It has a world wide reputation for producing commercial
and pop-promo projects. The company was formed in 1977 and its staff have spawned many successful spin-offs, including The Foundry, Main Frame
, Nice Biscuits and Smoke & Mirrors. Rushes was bought by Richard Branson in 1987 and sold to Liberty Livewire(rebranded Ascent Media Group
)http://mixonline.com/news/audio_liberty_livewire_renamed/ by the Virgin Group
in 2000.
The company famously posted Dire Straits
"Money for Nothing
"; the first video ever to be played on MTV
Europe and the launch advert for the Ford Puma
featuring a composited
late Steve McQueen
. Rushes now post-produces commercials, pop-promos and feature film effects for world wide audiences.
The company was the first in the UK to acquire a Rank-Cintel URSA (replaced with a Thomson Spirit) and a C-Reality Telecine
as well as being the first to adopt a Discreet (now Autodesk
subsidiary) Flame SGI
based compositing suite.
In 2006 Rushes became a fully HD
capable facility from Telecine
through Visual Effects
and 3D
. One of the first HD projects was the rebranding of ITV 3 in January 2006.
Rushes has posted pop-promos for many well known bands including Arctic Monkeys
, Dido
, Faithless
, Gorillaz
, Ian Brown
, Manic Street Preachers
, New Order
, Scissor Sisters
, The Streets
, Oasis
, Placebo
, Red Hot Chili Peppers
and Snow Patrol
.
Most recently, Rushes has been Emmy
nominated for its Visual Effects work on Discovery's series, Human Body: Pushing The Limits.
Rushes has partnered with Industry and Education to provide suitable courses and career paths.
The company was acquired by the Deluxe Entertainment Services Group
in January 2011.
. The festival is a cool, creative and relaxed annual event where the work of both established filmmakers and newcomers is viewed and judged on a completely level platform.
Post-production
Post-production is part of filmmaking and the video production process. It occurs in the making of motion pictures, television programs, radio programs, advertising, audio recordings, photography, and digital art...
and visual effects
Visual effects
Visual effects are the various processes by which imagery is created and/or manipulated outside the context of a live action shoot. Visual effects involve the integration of live-action footage and generated imagery to create environments which look realistic, but would be dangerous, costly, or...
company based in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
.
It has a world wide reputation for producing commercial
Television advertisement
A television advertisement or television commercial, often just commercial, advert, ad, or ad-film – is a span of television programming produced and paid for by an organization that conveys a message, typically one intended to market a product...
and pop-promo projects. The company was formed in 1977 and its staff have spawned many successful spin-offs, including The Foundry, Main Frame
Mainframe Entertainment
Rainmaker Entertainment, Inc. is a Canadian computer animation and design company based in Vancouver, British Columbia and Los Angeles, California. It produces computer animation TV series and movies. They are best known for producing the first ever CGI animated series ReBoot, as well as the...
, Nice Biscuits and Smoke & Mirrors. Rushes was bought by Richard Branson in 1987 and sold to Liberty Livewire(rebranded Ascent Media Group
Ascent Media
Ascent Media Corporation is a holding public company whose primary subsidiary is Ascent Media Group, LLC. Ascent Media Group is a Delaware limited liability company , which provides creative and technical services to the media and entertainment industries. Ascent Media was a wholly owned...
)http://mixonline.com/news/audio_liberty_livewire_renamed/ by the Virgin Group
Virgin Group
Virgin Group Limited is a British branded venture capital conglomerate organisation founded by business tycoon Richard Branson. The core business areas are travel, entertainment and lifestyle. Virgin Group's date of incorporation is listed as 1989 by Companies House, who class it as a holding...
in 2000.
The company famously posted Dire Straits
Dire Straits
Dire Straits were a British rock band active from 1977 to 1995, composed of Mark Knopfler , his younger brother David Knopfler , John Illsley , and Pick Withers .Dire Straits' sound drew from a variety of musical influences, including jazz, folk, blues, and came closest...
"Money for Nothing
Money for Nothing (song)
"Money for Nothing" is a single by British rock band Dire Straits, taken from their 1985 album Brothers in Arms. It was one of Dire Straits' most successful singles, peaking at number one for three weeks in the United States, and it also reached number one for three weeks on the U.S. Mainstream...
"; the first video ever to be played on MTV
MTV
MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....
Europe and the launch advert for the Ford Puma
Ford Puma
The Ford Puma was a small sports coupé produced by the Ford Motor Company from 1997 to 2001 http://www.parkers.co.uk/cars/owners-reviews/search.aspx?range=438#fuel=P&Body=Coupe&transmission=M, for sale in Europe...
featuring a composited
Compositing
Compositing is the combining of visual elements from separate sources into single images, often to create the illusion that all those elements are parts of the same scene. Live-action shooting for compositing is variously called "chroma key", "blue screen", "green screen" and other names. Today,...
late Steve McQueen
Steve McQueen
Terrence Steven "Steve" McQueen was an American movie actor. He was nicknamed "The King of Cool." His "anti-hero" persona, which he developed at the height of the Vietnam counterculture, made him one of the top box-office draws of the 1960s and 1970s. McQueen received an Academy Award nomination...
. Rushes now post-produces commercials, pop-promos and feature film effects for world wide audiences.
The company was the first in the UK to acquire a Rank-Cintel URSA (replaced with a Thomson Spirit) and a C-Reality Telecine
Telecine
Telecine is transferring motion picture film into video and is performed in a color suite. The term is also used to refer to the equipment used in the post-production process....
as well as being the first to adopt a Discreet (now Autodesk
Autodesk Media and Entertainment
Autodesk Media and Entertainment, formerly Discreet, is based in Montreal, Quebec as the entertainment division of Autodesk. This division produces software used in feature films, television commercials and computer games. It also provides products for management and distribution to complement its...
subsidiary) Flame SGI
Silicon Graphics
Silicon Graphics, Inc. was a manufacturer of high-performance computing solutions, including computer hardware and software, founded in 1981 by Jim Clark...
based compositing suite.
In 2006 Rushes became a fully HD
High-definition television
High-definition television is video that has resolution substantially higher than that of traditional television systems . HDTV has one or two million pixels per frame, roughly five times that of SD...
capable facility from Telecine
Telecine
Telecine is transferring motion picture film into video and is performed in a color suite. The term is also used to refer to the equipment used in the post-production process....
through Visual Effects
Visual effects
Visual effects are the various processes by which imagery is created and/or manipulated outside the context of a live action shoot. Visual effects involve the integration of live-action footage and generated imagery to create environments which look realistic, but would be dangerous, costly, or...
and 3D
3D computer graphics
3D computer graphics are graphics that use a three-dimensional representation of geometric data that is stored in the computer for the purposes of performing calculations and rendering 2D images...
. One of the first HD projects was the rebranding of ITV 3 in January 2006.
Rushes has posted pop-promos for many well known bands including Arctic Monkeys
Arctic Monkeys
Arctic Monkeys are an English indie rock band. Formed in 2002 in High Green, a suburb of Sheffield, the band currently consists of Alex Turner , Jamie Cook , Nick O'Malley and Matt Helders...
, Dido
Dido (singer)
Dido Florian Cloud de Bounevialle O'Malley Armstrong , known as Dido, is an English singer-songwriter.Dido shot to worldwide success with her debut album, No Angel...
, Faithless
Faithless
Faithless were a British electronica band consisting of Maxi Jazz, Sister Bliss and Rollo. The group is best known for their dance songs . Faithless recorded six albums. During their career they sold over 15 million records worldwide...
, Gorillaz
Gorillaz
Gorillaz is an English musical project created in 1998 by Damon Albarn and Jamie Hewlett. This project consists of Gorillaz music itself and an extensive fictional universe depicting a "virtual band" of cartoon characters...
, Ian Brown
Ian Brown
Ian George Brown is an English musician, best known as the lead singer of the alternative rock band The Stone Roses, which broke up in 1996 but are confirmed to reunite in 2012. Since the break-up of the Stone Roses he has pursued a solo career...
, Manic Street Preachers
Manic Street Preachers
Manic Street Preachers are a Welsh alternative rock band, formed in 1986. They are James Dean Bradfield, Nicky Wire, Richey Edwards and Sean Moore. The band are part of the Cardiff music scene, and were at their most prominent during the 1990s...
, New Order
New Order
New Order are an English rock band formed in 1980 by Bernard Sumner , Peter Hook and Stephen Morris...
, Scissor Sisters
Scissor Sisters
Scissor Sisters are an American band "spawned by the scuzzy, gay nightlife scene of New York" who took their name from a sexual position between two women also known as tribadism...
, The Streets
The Streets
The Streets were a British rap/garage project from Birmingham, United Kingdom, led by vocalist and multi-instrumentalist Mike Skinner and has included a myriad of other contributors most notably drummer Johnny Drum Machine, vocalist Kevin Mark Trail and the Italian-American beatmaker Leroy.The...
, Oasis
Oasis (band)
Oasis were an English rock band formed in Manchester in 1991. Originally known as The Rain, the group was formed by Liam Gallagher , Paul "Bonehead" Arthurs , Paul "Guigsy" McGuigan and Tony McCarroll , who were soon joined by Liam's older brother Noel Gallagher...
, Placebo
Placebo (band)
Placebo are a British rock band from London, England, formed in 1994 by singer and guitarist Brian Molko and bass guitarist Stefan Olsdal. The band was joined by drummer Robert Schultzberg, who was later replaced by Steve Hewitt after conflicts with Molko. Hewitt left the band in October 2007 and...
, Red Hot Chili Peppers
Red Hot Chili Peppers
Red Hot Chili Peppers is an American rock band, formed in Los Angeles in 1983. The group's musical style primarily consists of rock with an emphasis on funk, as well as elements from other genres such as punk, hip hop and psychedelic rock...
and Snow Patrol
Snow Patrol
Snow Patrol are an alternative rock band from Bangor, County Down, Northern Ireland. Formed at the University of Dundee in 1994 as an indie rock band, the band is now based in Glasgow...
.
Most recently, Rushes has been Emmy
Emmy Award
An Emmy Award, often referred to simply as the Emmy, is a television production award, similar in nature to the Peabody Awards but more focused on entertainment, and is considered the television equivalent to the Academy Awards and the Grammy Awards .A majority of Emmys are presented in various...
nominated for its Visual Effects work on Discovery's series, Human Body: Pushing The Limits.
Rushes has partnered with Industry and Education to provide suitable courses and career paths.
The company was acquired by the Deluxe Entertainment Services Group
Deluxe Entertainment Services Group Inc.
Deluxe Entertainment Services Group Inc. is a leading company in the business of traditional and digital cinema services.By focusing on both theatrical and home entertainment, Deluxe sets up complete digital workflow solutions for such major motion-picture groups as The Walt Disney Company, 20th...
in January 2011.
Recent film/Long form projects
- 2008 - RocknRollaRocknRollaRocknRolla is a 2008 British crime film written and directed by Guy Ritchie, and starring Gerard Butler, Tom Wilkinson, Mark Strong, Toby Kebbell, Tom Hardy, Idris Elba, Karel Roden, and Thandie Newton...
- 2008 - Hellboy II: The Golden Army
- 2008 - Human Body: Pushing The Limits
- 2007 - Stardust
- 2007 - 28 Weeks Later28 Weeks Later28 Weeks Later is a 2007 British/Spanish film sequel to the 2002 post-apocalyptic horror film 28 Days Later. 28 Weeks Later was directed by Juan Carlos Fresnadillo and released in the United Kingdom and United States on 11 May 2007...
- 2006 - Mischief Night
- 2006 - Red RoadRed Road (film)Red Road is a 2006 British film directed by Andrea Arnold. It tells the story of a CCTV security operator who observes through her monitors a man from her past. It is named after, and partly set at, the Red Road flats in Barmulloch, Glasgow, Scotland which were the tallest residential buildings in...
- Winner of Cannes Film FestivalCannes Film FestivalThe Cannes International Film Festival , is an annual film festival held in Cannes, France, which previews new films of all genres including documentaries from around the world. Founded in 1946, it is among the world's most prestigious and publicized film festivals...
Prix du JuryJury Prize (Cannes Film Festival)The Jury Prize is an award presented at the Cannes Film Festival. It is chosen by the jury from the 'official section' of movies at the festival. It is considered the third most prestigious prize at the film festival, after the Palme d'Or and the Grand Prix.... - 2005 - RomeRome (TV series)Rome is a British-American–Italian historical drama television series created by Bruno Heller, John Milius and William J. MacDonald. The show's two seasons premiered in 2005 and 2007, and were later released on DVD. Rome is set in the 1st century BC, during Ancient Rome's transition from Republic...
- 2004 - King ArthurKing Arthur (film)King Arthur is a 2004 film directed by Antoine Fuqua and written by David Franzoni. It stars Clive Owen as the title character, Ioan Gruffudd as Lancelot, and Keira Knightley as Guinevere....
- 2004 - Around the World in 80 DaysAround the World in 80 Days (2004 film)Around the World in 80 Days is a 2004 American comedy adventure film based on Jules Verne's novel of the same name. It stars Jackie Chan, Steve Coogan and Cécile de France. The film is set in 19th-century Britain and centers on Phileas Fogg , here reimagined as an eccentric inventor, and his...
- 1998 - Lost in SpaceLost in Space (film)Lost in Space is a 1998 American science fiction film starring Gary Oldman and William Hurt. The film was shot in London and Shepperton, and produced by New Line Cinema. The plot is adapted from the 1965–1968 CBS television series Lost In Space...
- 1997 - Tomorrow Never DiesTomorrow Never DiesTomorrow Never Dies is the eighteenth spy film in the James Bond series, and the second to star Pierce Brosnan as the fictional MI6 agent James Bond. Bruce Feirstein wrote the screenplay, and it was directed by Roger Spottiswoode. It follows Bond as he tries to stop a media mogul from engineering...
Notable commercials/Pop promos
Commercials or pop-promos that Rushes worked on and were popular or groundbreaking for their time:2000s
- 2006 - Gorillaz "El Manana"
- 2005 - Make Poverty History "Click"
- 2004 - The Streets "Fit But You Know It"
- 2003 - Land Rover "Gator"
- 2002 - Smirnofff "Trainer"
- 2001 - Charmin "Bear"
- 2000 - Schweppes "Fancy Dress"
- 2000 - Kylie "Spinning Around"
1990s
- 1999 - EastEnders (Title Sequence)
- 1999 - Moloko "Sing It Back"
- 1999 - After Eight "Dinner Party"
- 1998 - Ford Cougar "Easy Driver"
- 1998 - Aphex Twin "Windowlicker"
- 1997 - Ford Puma "McQueen"
Independent articles
Soho Shorts Film Festival
Each summer, Rushes hosts the Rushes Soho Shorts Film FestivalRushes Soho Shorts Film Festival
More commonly known as Rushes Soho Shorts Festival, this competition is a yearly display of short films, hosted by Rushes Postproduction. It has taken place every summer since 1999...
. The festival is a cool, creative and relaxed annual event where the work of both established filmmakers and newcomers is viewed and judged on a completely level platform.