Russel Howcroft is an Australian business man and media personality best known as a panellist on the ABC

Australian Broadcasting Corporation

The Australian Broadcasting Corporation, commonly referred to as "the ABC" , is Australia's national public broadcaster...

 television program The Gruen Transfer

The Gruen Transfer

The Gruen Transfer is an Australian television program focusing on advertising, which debuted on ABC1 on 28 May 2008 and has run for four seasons...

.

He is currently the national CEO of advertising agency George Patterson Y&R

George Patterson Y&R

George Patterson Y&R is an Australasian advertising agency with offices in Melbourne, Sydney, Brisbane, Canberra and Auckland. The agency was formed in 2005 when the international advertising holding conglomerate WPP Group acquired the Australian marketing communications company, The...

.

Media career

Russel Howcraft has been a regular panellist on The Gruen Transfer

The Gruen Transfer

The Gruen Transfer is an Australian television program focusing on advertising, which debuted on ABC1 on 28 May 2008 and has run for four seasons...

 since the program's inception in 2008. In September 2011 it was announced he would host the weekend morning program on Melbourne talk radio station 3AW

3AW

3AW is a talkback radio station in Melbourne, Australia on 693 kHz AM. It began transmission on 22 February 1932 as Melbourne's fifth commercial radio station.-History:...

, filling in for Tom Elliott who is in turn currently filling for Derryn Hinch

Derryn Hinch

Derryn Nigel Hinch is an Australian media personality best known for his work on Melbourne radio. He is currently the host of 3AW's drive time radio show...

.