History

Rykä was founded in 1987 by Sheri Poe, who had the idea of designing a better-fitting athletic shoe for women. Today, the company is now owned by American Sporting Goods, who also owns the Avia

Avia (shoes)

Avia is an American shoe company founded by American entrepreneur Jerry Stubblefield in Oregon, in 1979. Stubblefield reportedly came up with the word "avia" while on a jet flight, and decided to use it as a brand name for a sports shoe to suggest aviation.-History:Jerry Stubblefield and his son...

 line of shoe

Shoe

A shoe is an item of footwear intended to protect and comfort the human foot while doing various activities. Shoes are also used as an item of decoration. The design of shoes has varied enormously through time and from culture to culture, with appearance originally being tied to function...

s. In addition to the full line of styles of athletic shoes for women, they also produce athletic apparel specially designed for women.

Since 2008, Kelly Ripa

Kelly Ripa

Kelly Ripa is an American actress and television host. Since February 2001, she has served as the co-host of talk show Live with Regis and Kelly, along with Regis Philbin and now solo host of Live! With Kelly...

 has been the spokeswoman for Rykä shoes.

The Rykä brand is an example of foreign branding

Foreign branding

Foreign branding is an advertising and marketing term describing the implied cachet or superiority of products and services with foreign or foreign-sounding names.-English-speaking countries:...

.