S1 No. 1 Style
Encyclopedia
or just S1 is a major Japanese producer of adult videos (AV) which has its offices in Tokyo
's Meguro
Ward.
group. Hokuto distributes the studio's videos via retail sales and online through its DMM website. The Public Relations
representative for the studio is Megumi Yamane (山根愛美).
The studio's website, s1s1s1.com, has been online since June 30, 2004 and their first videos were released in November 2004 starring AV Idol
s Sora Aoi
and Alice Ogura along with the simultaneous debut of eight new actresses: MEW, Mami Hayasaki, Kaya Yonekura, Chihiro Hara
, Kanan Kawai, Akane Mochida, Rin Hino and Misato Shiraishi. All Japanese adult videos are censored by applying a mosaic over the genital areas but in late 2004, S1 was the first company to replace the old analog mosaics with a new thinner digital mosaic they named .
In celebration of its 5th anniversary, S1 organized a special puroresu event with All Japan Pro Wrestling
, which was held on January 22, 2010 at Korakuen Hall
. The main bout of the event, named the Akiho Yoshizawa
Cup after the popular idol of the studio, featured several prominent wrestlers such as Keiji Mutoh
, Masakatsu Funaki
, TARU
, and Ryota Hama
.
S1 began producing videos in Blu-ray format as early as September 2009 with The Raped Female Teacher 2 starring Akiho Yoshizawa
. By late 2011, the S1 catalog of Blu-ray releases numbered 53 videos. S1 became the first Japanese AV studio to produce works in 3D format in June 2010. The first, 3D x Mika Kayama, starring Mika Kayama, was released on June 7th and the second, 3D x Yuma Asami, starring Yuma Asami
, came out on June 19th. Shooting in 3D was a new experience for the studio and required actors to move more slowly and new lighting arrangements. Production took three months, about three times longer than the usual AV. The release of the 3D videos coincided with the introduction of 3D television
s by Sony
and Panasonic and the titles were expected to boost sales of the new TVs. S1 and other AV studios were also looking for a way to increase lagging sales and intended to produce several more 3D titles for 2010.
contests based on video sales, the S1 entry took the First Place Award in both years. The S1 nominated video in the 2008 AV Grand Prix (based on sales and fan votes), won the GrandPrix Stage Highest Award and also the award for Best Package Design as well as the Press Award and the Dealer Award. At the 2007 Vegas Night awards, the S1 video Hyper-Risky Mosaic Mihiro won for Best Title and the top 4 places in the Best Actress category were taken by S1 actresses with Akiho Yoshizawa taking 1st Place. The studio also dominated the 2009 AV GrandPrix Awards winning the top GrandPrix Award in addition to taking the DVD Sales Award, the Retailers Award, Best Package Design Award, and the Best Featured Actress Video Award for Double Risky Mosaic, Rio & Yuma.
Tokyo
, ; officially , is one of the 47 prefectures of Japan. Tokyo is the capital of Japan, the center of the Greater Tokyo Area, and the largest metropolitan area of Japan. It is the seat of the Japanese government and the Imperial Palace, and the home of the Japanese Imperial Family...
's Meguro
Meguro, Tokyo
is one of the 23 special wards of Tokyo, Japan. It calls itself Meguro City in English.Meguro hosts fifteen foreign embassies and consulates. One of Tokyo's most exclusive residential neighborhoods is located in Meguro....
Ward.
Company Information
S1 is one of the many affiliated companies in the giant Hokuto CorporationHokuto Corporation
The is a Japanese joint stock company involved in the distribution of adult videos and adult toys. The firm, founded in March 1990, is headquartered in Tokyo at the Ebisu Garden Place Tower. By late 2008, Hokuto was handling products from more than 150 different adult video studios, making it the...
group. Hokuto distributes the studio's videos via retail sales and online through its DMM website. The Public Relations
Public relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....
representative for the studio is Megumi Yamane (山根愛美).
The studio's website, s1s1s1.com, has been online since June 30, 2004 and their first videos were released in November 2004 starring AV Idol
AV Idol
An AV idol is a Japanese idol who works in the pornographic business, often both as an actress as well as a model as the video performances have a wide range, from just the idol strolling around their house doing chores in bikinis to hardcore porn...
s Sora Aoi
Sora Aoi
is a Japanese AV idol, nude model, and media personality. In addition to being a multiple award winning actress in the AV field, she has also attained mainstream media recognition.- Early life :...
and Alice Ogura along with the simultaneous debut of eight new actresses: MEW, Mami Hayasaki, Kaya Yonekura, Chihiro Hara
Chihiro Hara
is a multiple award-winning Japanese adult video performer.-Life and career:Chihiro Hara was born on May 22, 1984 in Tokyo, Japan. She made her debut in adult videos in November 2004 with the S1 No. 1 Style studio in New Face x Semen. Her debut was part of the first group of videos simultaneously...
, Kanan Kawai, Akane Mochida, Rin Hino and Misato Shiraishi. All Japanese adult videos are censored by applying a mosaic over the genital areas but in late 2004, S1 was the first company to replace the old analog mosaics with a new thinner digital mosaic they named .
In celebration of its 5th anniversary, S1 organized a special puroresu event with All Japan Pro Wrestling
All Japan Pro Wrestling
is a Japanese professional wrestling promotion established in 1972. All Japan Pro Wrestling still remains one of the most popular puroresu promotions still in operation.-The Giant Baba Era :...
, which was held on January 22, 2010 at Korakuen Hall
Korakuen Hall
is an arena in Bunkyo, Tokyo, Japan, which has hosted many boxing, professional wrestling and mixed martial arts matches. Part of Tokyo Dome City, it is one of Tokyo's biggest attractions. It opened on April 16, 1962 and has a capacity of approximately 1,800 people. The venue hosted the boxing...
. The main bout of the event, named the Akiho Yoshizawa
Akiho Yoshizawa
, often known simply as Acky , is a Japanese adult video and pink film actress.-AV debut - Alice Japan & Max-A:Yoshizawa was born in Tokyo, Japan on March 3, 1984 and after working as a gravure idol, made her AV debut in 2003 under contract to two studios, Alice Japan and Max-A...
Cup after the popular idol of the studio, featured several prominent wrestlers such as Keiji Mutoh
Keiji Mutoh
is a Japanese professional wrestler who first gained international fame in the National Wrestling Alliance. He is mostly known for his work as The Great Muta in New Japan Pro Wrestling during the 1990s, but he has also competed in United States, Puerto Rico, Mexico, and Taiwan...
, Masakatsu Funaki
Masakatsu Funaki
, is a Japanese mixed martial artist and professional wrestler who wrestled in New Japan Pro Wrestling, PWFG, as well as the UWF. He is currently performing at All Japan Pro Wrestling, where he is one half of the AJPW Unified World Tag Team Champions, along with Keiji Mutoh...
, TARU
Yoshikazu Taru
Yoshikazu Taru is a Japanese professional wrestler, better known by his ring name TARU. He works for All Japan Pro Wrestling and El Dorado Wrestling.-Professional wrestling career:...
, and Ryota Hama
Ryota Hama
is a retired Japanese sumo wrestler and current professional wrestler, competing in All Japan Pro Wrestling.-Sumo:Hama joined sumo in July 1995, and he fought for the Hakkaku stable run by former yokozuna Hokutoumi. His shikona was Hokutoarashi and he reached a highest rank of makushita 6 in...
.
S1 began producing videos in Blu-ray format as early as September 2009 with The Raped Female Teacher 2 starring Akiho Yoshizawa
Akiho Yoshizawa
, often known simply as Acky , is a Japanese adult video and pink film actress.-AV debut - Alice Japan & Max-A:Yoshizawa was born in Tokyo, Japan on March 3, 1984 and after working as a gravure idol, made her AV debut in 2003 under contract to two studios, Alice Japan and Max-A...
. By late 2011, the S1 catalog of Blu-ray releases numbered 53 videos. S1 became the first Japanese AV studio to produce works in 3D format in June 2010. The first, 3D x Mika Kayama, starring Mika Kayama, was released on June 7th and the second, 3D x Yuma Asami, starring Yuma Asami
Yuma Asami
is a Japanese adult video actress. Beginning in 2005 Asami appeared in AVs for Alice Japan and S1 No. 1 Style. Her adult videos have won first prize in Japanese Adult Video Awards, and she has won awards as an adult actress...
, came out on June 19th. Shooting in 3D was a new experience for the studio and required actors to move more slowly and new lighting arrangements. Production took three months, about three times longer than the usual AV. The release of the 3D videos coincided with the introduction of 3D television
3D television
A 3D television is a television set that employs techniques of 3D presentation, such as stereoscopic capture, multi-view capture, or 2D-plus-depth, and a 3D display – a special viewing device to project a television program into a realistic three-dimensional field.- History :In the late-1890's,...
s by Sony
Sony
, commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate measured by revenues....
and Panasonic and the titles were expected to boost sales of the new TVs. S1 and other AV studios were also looking for a way to increase lagging sales and intended to produce several more 3D titles for 2010.
Videos and codes
S1 released its first 11 videos on November 11, 2004 labeled with the production codes ONED-001 to ONED-011. The company continued using the ONED series of production codes, releasing as many as 30-40 videos per month, until ONED-999 appeared on June 19, 2008 when it switched to a new code series starting with SOE-001. Compilation videos which re-mix previously released material use production codes of the type starting with ONSD-001. In addition, S1 videos intended "for rental only" carry different codes. Original videos are labeled 5ONE-xxx or 5SOE-xxx and compilation videos follow the scheme 5ONS-xxx, where the "xxx" portion corresponds to the 3 digits of the same "for sale" videos.Popularity and awards
Their combination of top actresses, the thin digital censorship mosaic, high production values, and a softer "glamour" approach to porn have made S1 into one of the most popular and best-selling brands in Japanese AV. In the 2006 and 2007 AV OpenAV Open
AV Open is a major awards contest for the Japanese adult video industry. It has gone from a limited sales contest in 2006 to become, via its successor the AV GrandPrix, the major Japanese AV award with nearly 100 participating companies competing for the 2009 awards.-AV Open Origins:The AV Open...
contests based on video sales, the S1 entry took the First Place Award in both years. The S1 nominated video in the 2008 AV Grand Prix (based on sales and fan votes), won the GrandPrix Stage Highest Award and also the award for Best Package Design as well as the Press Award and the Dealer Award. At the 2007 Vegas Night awards, the S1 video Hyper-Risky Mosaic Mihiro won for Best Title and the top 4 places in the Best Actress category were taken by S1 actresses with Akiho Yoshizawa taking 1st Place. The studio also dominated the 2009 AV GrandPrix Awards winning the top GrandPrix Award in addition to taking the DVD Sales Award, the Retailers Award, Best Package Design Award, and the Best Featured Actress Video Award for Double Risky Mosaic, Rio & Yuma.
Directors
Directors who have worked at S1 since November 2004 include:- [Jo]Style(Jo)Style[Jo]Style is a Japanese adult video director who has supervised more than 300 productions during his career.-Life and career:[Jo]Style began his profession directing AV at the Waap Entertainment studio which also fostered the careers of Alala Kurosawa, KINGDOM and K*WEST...
- Hideto AkiHideto Akiis a Japanese adult video director who has directed more than 300 movies since 1998.-Life and career:Hideto Aki was born in Shizuoka Prefecture, Japan in 1970. He tells how AV Idol Hitomi Kobayashi came to his neighborhood video rental shop when he was 17 and he shook hands with her and more than...
- Iggy Coen
- FLAGMAN
- KENGO
- KINGDOMKingdom (director)KINGDOM is a Japanese adult video director who was born in Sapporo, Japan in 1975. According to his official website , he had directed more than 400 videos while specializing in the and genres of Japanese porn....
- Alala KurosawaAlala Kurosawa, also known as Arara Kurosawa, is a Japanese adult video director who has specialized in producing videos in the Japanese porn genre of bukkake...
- Kazuhiko MatsumotoKazuhiko Matsumotois a prominent Japanese adult video director, credited with inventing the bukkake genre of Japanese pornography.-MVG:Matsumoto was the founder and first director of M's Video Group in 1995...
- Kei Morikawa
- Yuji SakamotoYuji Sakamotois a Japanese adult video director who has directed more than 250 videos during his career, primarily with the Alice Japan studio.-Life and career:...
- K.C. Takeda
Actresses
Since its foundation, the S1 studio has been known for having some of the best known and most popular actresses in Japanese AV:- Chinatsu Abe
- Yua AidaYua Aidais an award-winning former Japanese model and AV idol.-Early life:Yua Aida was born in Aichi Prefecture, Japan, on 12 August 1984. Aida was an active girl and involved in many sporting activities during primary and middle school. Tennis was her strongest sport throughout middle school. In high...
- Sora AoiSora Aoiis a Japanese AV idol, nude model, and media personality. In addition to being a multiple award winning actress in the AV field, she has also attained mainstream media recognition.- Early life :...
- Rin AokiRin Aokiis a Japanese model and adult video actress. She began as a Gravure idol and later moved to hardcore video work where she became an award-winning AV Idol.-Gravure Idol:...
- Yuma AsamiYuma Asamiis a Japanese adult video actress. Beginning in 2005 Asami appeared in AVs for Alice Japan and S1 No. 1 Style. Her adult videos have won first prize in Japanese Adult Video Awards, and she has won awards as an adult actress...
- Ayumi Ayukawa
- Meisa HanaiMeisa Hanai-Life and career:Hanai was born on July 20, 1986 in Japan. Like only a few other Japanese AV actresses, among them Maria Ozawa, Tina Yuzuki and Anna Ohura, she is of mixed heritage. Her father is Japanese and her mother is Bulgarian....
- Chihiro HaraChihiro Harais a multiple award-winning Japanese adult video performer.-Life and career:Chihiro Hara was born on May 22, 1984 in Tokyo, Japan. She made her debut in adult videos in November 2004 with the S1 No. 1 Style studio in New Face x Semen. Her debut was part of the first group of videos simultaneously...
- Minori Hatsune
- HonokaHonokais an award-winning Japanese adult video actress and popular TV personality and actress. She retired from the AV industry in 2008.-Life and career:...
- Asuka HoshinoAsuka Hoshinois a Japanese former gravure model, singer, actress and AV idol.-Life and career:Hoshino was born on December 5, 1986 in Niigata Prefecture, Japan but while still in elementary school she moved to the Kantō region. Her career started in 2004 when she was chosen as "Miss Weekly Shonen Magazine" in...
- Reina Matsushima
- MihiroMihiro, also known as , is a Japanese model, singer, TV personality and award-winning adult video actress.-Life and career:Mihiro was born in Niigata prefecture on May 19, 1982. She began a career as a softcore nude model as early as May 2001 when her video Dream was released followed by the...
- Saya MisakiSaya Misaki, also known as was a Japanese adult film actress. Misaki's career spanned over two years during which she appeared in at least seventy DVDs.- AV career :...
- Nao Mizuki
- Akane Mochida
- Asami Ogawa
- Alice Ogura
- Maria OzawaMaria Ozawa, who used the name early in her career, is a former Japanese adult video actress known in Japan as an AV idol.-Early life:Ozawa was born in Hokkaidō, Japan. Her mother is Japanese and her father is Canadian. Since she always attended an international school, she claims that her English reading...
- Kokomi SakuraKokomi Sakurais a Japanese adult video actress who is also known under the name Cocomi Sakura.-Life and career:Sakura was born in Shimane Prefecture, Japan on December 18, 1988....
(Cocomi Sakura) - Rin Suzuka
- Akiho YoshizawaAkiho Yoshizawa, often known simply as Acky , is a Japanese adult video and pink film actress.-AV debut - Alice Japan & Max-A:Yoshizawa was born in Tokyo, Japan on March 3, 1984 and after working as a gravure idol, made her AV debut in 2003 under contract to two studios, Alice Japan and Max-A...
- Tina YuzukiTina Yuzuki, also known as Rio, is a Japanese AV idol who debuted in 2005, while appearing in videos produced by the Max-A and S1 studios. After starring in AVs in various genres during her first year in the industry, she won an industry award as Best New Actress for 2006. Since late 2007, she has used the...
(Rio)
Series
A selected list of some of the longest-running and most popular of the nearly 100 S1 video series:- BakoBako Gangbang (バコバコ乱交)
- Big Magnum Fuck (ビッグマグナムFUCK)
- Costumes Pakopako! (コスチュームでパコパコ！)
- Endless Climax! Ultra Ecstasy Fuck (無限絶頂！激イカセFUCK)
- Hyper-Risky Mosaic (ギリギリモザイク)
- Let's Have Sex at School (学校でセックスしよっ)
- Massive Ejaculation on Her Face (ものすごい顔射)
- My Girlfriend (僕の彼女)
- Non Stop Incontinence (止まらない失禁)
- Pakopako Aviation Cabin Attendant (パコパコ航空)
- Pussy Special (おまんこスペシャル)
- S1 Girls Collection (S1ガールズコレクション)
- Sex on the Beach: Southern Island Pakopako! (南の島でパコパコ！)
- Virtual Special Soapland (妄想的特殊浴場)
- Wet and Sticky Sex (ネットリ濃厚セックス)