SAP CRM
Encyclopedia
The SAP CRM application is an integrated customer relationship management
(CRM) software manufactured by SAP AG
that targets business software requirements of midsize and large organizations in all industries and sectors.
Customer relationship management
Customer relationship management is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing,...
(CRM) software manufactured by SAP AG
SAP AG
SAP AG is a German software corporation that makes enterprise software to manage business operations and customer relations. Headquartered in Walldorf, Baden-Württemberg, with regional offices around the world, SAP is the market leader in enterprise application software...
that targets business software requirements of midsize and large organizations in all industries and sectors.
Overview
SAP's CRM solution includes several modules that support key functional areas including:- SAP CRM Sales
- SAP CRM Marketing
- SAP CRM Service
- SAP CRM Analysis
- SAP CRM Interaction Center
- SAP CRM Web Channel (which includes E-Commerce, E-Marketing and E-Service)
- SAP CRM Partner Channel Management
See also
- List of SAP products
- SAP Business Suite
- SAP ERPSAP ERPThe SAP ERP application is an integrated enterprise resource planning software manufactured by SAP AG that targets business software requirements of midsize and large organizations in all industries and sectors...
- SAP R/3SAP R/3SAP R/3 is the former name of the main enterprise resource planning software produced by SAP AG. It is an enterprise-wide information system designed to coordinate all the resources, information, and activities needed to complete business processes such as order fulfillment or billing.- History of...
- SAP Human Resource Management SystemsSAP Human Resource Management SystemsSAP HR or SAP Human Resources or SAP HCM or SAP Human Capital Management or SAP HRMS or SAP Human Resources Management System is one of the largest modules in the SAP R/3 system which consists of many sub modules like:* Organizational Management...
- SAP AGSAP AGSAP AG is a German software corporation that makes enterprise software to manage business operations and customer relations. Headquartered in Walldorf, Baden-Württemberg, with regional offices around the world, SAP is the market leader in enterprise application software...