SBR Creative Media
Encyclopedia
SBR Creative Media is a private business located in Boulder, Colorado
. Often referred to as simply SBR, the business specializes in advising music radio stations in the U.S. and Canada on programming, promotion, research, marketing and staff. SBR also produces CD samplers and licenses private label CDs for radio stations. In addition, SBR's Custom Channels is a leading producer of internet radio
music and messaging channels for business for in-store, web and mobile use for national brands, retailers and restaurants.
SBR designed, launched and operated Adult Rock station KXPK, 96.5 The Peak, in Denver, Colorado
in the mid-1990s. Bradley and Rahn owned and operated Adult Contemporary station KLNN, Luna 103.7, in Taos, New Mexico
from 2005 to 2010.
SBR was instrumental in starting the Triple A (Adult Album Alternative
) radio and music conference held annually in Boulder, Colorado
beginning in 1993. First known as the Gavin Summit, it became the Radio & Records Summit, it is now the FMQB Triple A Conference. SBR annually conducts a session at the conference to present the latest trends, ideas or research about radio and music.
Boulder, Colorado
Boulder is the county seat and most populous city of Boulder County and the 11th most populous city in the U.S. state of Colorado. Boulder is located at the base of the foothills of the Rocky Mountains at an elevation of...
. Often referred to as simply SBR, the business specializes in advising music radio stations in the U.S. and Canada on programming, promotion, research, marketing and staff. SBR also produces CD samplers and licenses private label CDs for radio stations. In addition, SBR's Custom Channels is a leading producer of internet radio
Internet radio
Internet radio is an audio service transmitted via the Internet...
music and messaging channels for business for in-store, web and mobile use for national brands, retailers and restaurants.
History
SBR was formed in July, 1991 by three founders whose last initial gave SBR its name: Ray Skibitisky, John Bradley and David Rahn. The business was known as SBR Radio Company until Skibitsky left and the company was re-organized under current co-presidents Bradley and Rahn and renamed SBR Creative Media in December 1998.SBR designed, launched and operated Adult Rock station KXPK, 96.5 The Peak, in Denver, Colorado
Denver, Colorado
The City and County of Denver is the capital and the most populous city of the U.S. state of Colorado. Denver is a consolidated city-county, located in the South Platte River Valley on the western edge of the High Plains just east of the Front Range of the Rocky Mountains...
in the mid-1990s. Bradley and Rahn owned and operated Adult Contemporary station KLNN, Luna 103.7, in Taos, New Mexico
Taos, New Mexico
Taos is a town in Taos County in the north-central region of New Mexico, incorporated in 1934. As of the 2000 census, its population was 4,700. Other nearby communities include Ranchos de Taos, Cañon, Taos Canyon, Ranchitos, and El Prado. The town is close to Taos Pueblo, the Native American...
from 2005 to 2010.
SBR was instrumental in starting the Triple A (Adult Album Alternative
Adult album alternative
Adult album alternative is a radio format. A spinoff from the album-oriented rock format, its roots trace to the 1960s and 1970s from the earlier freeform and progressive formats....
) radio and music conference held annually in Boulder, Colorado
Boulder, Colorado
Boulder is the county seat and most populous city of Boulder County and the 11th most populous city in the U.S. state of Colorado. Boulder is located at the base of the foothills of the Rocky Mountains at an elevation of...
beginning in 1993. First known as the Gavin Summit, it became the Radio & Records Summit, it is now the FMQB Triple A Conference. SBR annually conducts a session at the conference to present the latest trends, ideas or research about radio and music.