SER is a Nicaraguan magazine of fashion and lifestyle. Its publication is monthly and it is directed mainly to women. It is published by MADERA & Co., conformed by three sisters: Margina, Denise and Raquel Lopez.

Its first issue was published in September 2002. Back then, this name was an acronym for Senses, Essences and Realities, alluding to the issues that were illustrated in the magazine. Then it was shortened with the letters to simply name SER (to BE, english translation).

SER is known to reflect images of fashion, high society events and interviews with leading personalities in Nicaragua and internationally, as the Nicaraguan Bianca Jagger

Bianca Jagger

Bianca Jagger is a Nicaraguan-born social and human rights advocate and a former actress and model...

, singer Hernaldo Zúñiga

Hernaldo Zúñiga

Hernaldo Zúñiga is a Nicaraguan singer and music composer. He was born in Managua but lived his childhood and adolescence in Masaya.-Career:...

, the Puerto Rican Olga Tañon

Olga Tañón

Olga Tañón is a two-time Grammy Award and three-time Latin Grammy-winning Merengue and Latin Pop artist. Tañón has earned 5 Latin Grammy Awards and 19 Premios Lo Nuestro awards during her career.-Early years:...

, among others.
It is characterized by the use of Nicaraguan women on the cover. Only once, in 2004, did a man appear. It was Peter Nolet, a supermodel from New Zealand who conducted several advertising campaigns for renowned brands such as Giorgio Armani

Giorgio Armani

Giorgio Armani is an Italian fashion designer, particularly noted for his menswear. He is known today for his clean, tailored lines. He formed his company, Armani, in 1975, and by 2001 was acclaimed as the most successful designer to come out of Italy, with an annual turnover of $1.6 billion and a...

, Salvatore Ferragamo

Salvatore Ferragamo

Salvatore Ferragamo was a Florentine and Italian shoe designer. He worked with many Hollywood stars in the 1920s, before returning to Italy to found the eponymous company making unique hand-made footwear. His scientific and creative approach to shoes spawned many innovations such as the wedge heel...

, Hugo Boss

Hugo Boss

Hugo Ferdinand Boss was the founder of clothing company Hugo Boss.-Early life:Boss was born in Metzingen, Germany. After completing his apprenticeship and one year of employment, he founded his own company in Metzingen in 1923.-Support of Nazism:Boss joined the Nazi Party in 1931, two years before...

, Burberry

Burberry

Burberry Group plc is a British luxury fashion house, manufacturing clothing, fragrance, and fashion accessories. Its distinctive tartan pattern has become one of its most widely copied trademarks. Burberry is most famous for its iconic trench coat, which was invented by founder Thomas Burberry...

 and Ralph Lauren

Ralph Lauren

Ralph Lauren is an American fashion designer and business executive; best known for his Polo Ralph Lauren clothing brand.-Early life:...

.