SUP Fabrik
Encyclopedia
SUP is an international online media company, founded in Moscow in mid-2006 by Andrew Paulson
Andrew Paulson
Andrew Paulson is an American entrepreneur working in Russia. He is the son of noted American professor Ronald Paulson....

 and Alexander Mamut
Alexander Mamut
Alexander Leonidovich Mamut , born January 29, 1960 in Moscow to a family of lawyers, is a businessman and investor. He was previously an advisor to the former Russian government of Boris Yeltsin, and was a friend of Yeltsin's daughter Tatyana Dyachenko. He is best known outside Russia for his...

. Its ownership is split between Mamut, Kommersant Publishing House and management.

SUP’s first major announcement was a licensing agreement with Six Apart
Six Apart
Six Apart Ltd., sometimes abbreviated 6A, is a software company known for creating the Movable Type blogware, TypePad blog hosting service, and Vox. The company also is the former owner of LiveJournal. Six Apart is headquartered in Tokyo and is planning to open a new, U.S.-based office in New York...

 that gave SUP rights to use the LiveJournal
LiveJournal
LiveJournal is a virtual community where Internet users can keep a blog, journal or diary. LiveJournal is also the name of the free and open source server software that was designed to run the LiveJournal virtual community....

 brand, as well as operate portions of the LiveJournal service for LiveJournal’s Russian users. SUP subsequently purchased LiveJournal outright from its previous owners, Six Apart. Since its launch SUP has grown through acquisition and organically. In June 2008 Kommersant
Kommersant
Kommersant is a commerce-oriented newspaper published in Russia. , the circulation was 131,000.- History :The newspaper was initially published in 1909, and it was closed down following the Bolshevik seizure of power and the introduction of censorship in 1917.In 1989, with the onset of press...

, a leading Russian media company, acquired a significant minority stake in the business.

SUP is split into two business divisions, one is SUP Media, which includes Gazeta.ru (a popular online news site); Championat.ru (an online sports site); and LiveJournal.com (a widely used blogging platform). The other business line is SUP Advertising, which includes +SOL (an online sales house which sells SUP's inventory, Russian media sites and foreign media sites including Yahoo, the BBC, Last.fm and a number of newspaper sites) and Victory SA, a digital marketing agency.

External links

SUP corporate
SUP media

SUP advertising
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