Safal is the largest organised retail network of fruits and vegetables in the NCR

NCR

NCR can refer to several topics:* nCr as an abbreviation of the mathematics formula "from n choose r"* NCR Corporation, a technology company specializing in solutions for businesses, formerly known as National Cash Register...

 region of India

India

India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

. Currently it operates over 400 retail outlets in the NCR region.. Safal is owned by Mother Dairy

Mother Dairy

Mother Dairy, set up in 1974, is a wholly owned subsidiary of National Dairy Development Board of India.-Products:Mother Dairy's range of products include the brands Mother Dairy , Dhara and Safal .Mother Dairy Fruit and Vegetable...

. Mother Dairy is a subsidiary of National Dairy Development Board. Safal was started in 1988 as an Government of India

Government of India

The Government of India, officially known as the Union Government, and also known as the Central Government, was established by the Constitution of India, and is the governing authority of the union of 28 states and seven union territories, collectively called the Republic of India...

 initiative to benefit fruit & vegetable producers and the urban consumers. The task was assigned to National Dairy Development Board as they had similar experience in the related sector of milk. Safal's supply chain covers 16 states, about 50,000 farmers and over 200 farmer associations.