Safe Auto Insurance Company is an auto insurance company based in Columbus, Ohio

Columbus, Ohio

Columbus is the capital of and the largest city in the U.S. state of Ohio. The broader metropolitan area encompasses several counties and is the third largest in Ohio behind those of Cleveland and Cincinnati. Columbus is the third largest city in the American Midwest, and the fifteenth largest city...

, though the company did consider moving to Phoenix

Phoenix, Arizona

Phoenix is the capital, and largest city, of the U.S. state of Arizona, as well as the sixth most populated city in the United States. Phoenix is home to 1,445,632 people according to the official 2010 U.S. Census Bureau data...

, Arizona

Arizona

Arizona ; is a state located in the southwestern region of the United States. It is also part of the western United States and the mountain west. The capital and largest city is Phoenix...

, in 2005. The company was founded in 1993 by Jon Diamond & Ari Deshe. The company has grown from being manned by a handful of people with a few phone lines to serving 14 states and hundreds of phone lines manned by licensed professionals 24 hours a day, 365 days a year. The character of "Justin Case" serves as the company's commercial

Advertising

Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

 spokesperson.

In 1993, the company started out serving only Ohio

Ohio

Ohio is a Midwestern state in the United States. The 34th largest state by area in the U.S.,it is the 7th‑most populous with over 11.5 million residents, containing several major American cities and seven metropolitan areas with populations of 500,000 or more.The state's capital is Columbus...

. In the early 2000s, it started to expand to Indiana

Indiana

Indiana is a US state, admitted to the United States as the 19th on December 11, 1816. It is located in the Midwestern United States and Great Lakes Region. With 6,483,802 residents, the state is ranked 15th in population and 16th in population density. Indiana is ranked 38th in land area and is...

, Kentucky

Kentucky

The Commonwealth of Kentucky is a state located in the East Central United States of America. As classified by the United States Census Bureau, Kentucky is a Southern state, more specifically in the East South Central region. Kentucky is one of four U.S. states constituted as a commonwealth...

, Georgia

Georgia (U.S. state)

Georgia is a state located in the southeastern United States. It was established in 1732, the last of the original Thirteen Colonies. The state is named after King George II of Great Britain. Georgia was the fourth state to ratify the United States Constitution, on January 2, 1788...

, Pennsylvania

Pennsylvania

The Commonwealth of Pennsylvania is a U.S. state that is located in the Northeastern and Mid-Atlantic regions of the United States. The state borders Delaware and Maryland to the south, West Virginia to the southwest, Ohio to the west, New York and Ontario, Canada, to the north, and New Jersey to...

, South Carolina

South Carolina

South Carolina is a state in the Deep South of the United States that borders Georgia to the south, North Carolina to the north, and the Atlantic Ocean to the east. Originally part of the Province of Carolina, the Province of South Carolina was one of the 13 colonies that declared independence...

, Tennessee

Tennessee

Tennessee is a U.S. state located in the Southeastern United States. It has a population of 6,346,105, making it the nation's 17th-largest state by population, and covers , making it the 36th-largest by total land area...

, Louisiana

Louisiana

Louisiana is a state located in the southern region of the United States of America. Its capital is Baton Rouge and largest city is New Orleans. Louisiana is the only state in the U.S. with political subdivisions termed parishes, which are local governments equivalent to counties...

, Mississippi

Mississippi

Mississippi is a U.S. state located in the Southern United States. Jackson is the state capital and largest city. The name of the state derives from the Mississippi River, which flows along its western boundary, whose name comes from the Ojibwe word misi-ziibi...

, Illinois

Illinois

Illinois is the fifth-most populous state of the United States of America, and is often noted for being a microcosm of the entire country. With Chicago in the northeast, small industrial cities and great agricultural productivity in central and northern Illinois, and natural resources like coal,...

, Arizona

Arizona

Arizona ; is a state located in the southwestern region of the United States. It is also part of the western United States and the mountain west. The capital and largest city is Phoenix...

, Oklahoma

Oklahoma

Oklahoma is a state located in the South Central region of the United States of America. With an estimated 3,751,351 residents as of the 2010 census and a land area of 68,667 square miles , Oklahoma is the 28th most populous and 20th-largest state...

, Texas

Texas

Texas is the second largest U.S. state by both area and population, and the largest state by area in the contiguous United States.The name, based on the Caddo word "Tejas" meaning "friends" or "allies", was applied by the Spanish to the Caddo themselves and to the region of their settlement in...

, and Missouri

Missouri

Missouri is a US state located in the Midwestern United States, bordered by Iowa, Illinois, Kentucky, Tennessee, Arkansas, Oklahoma, Kansas and Nebraska. With a 2010 population of 5,988,927, Missouri is the 18th most populous state in the nation and the fifth most populous in the Midwest. It...

.

SafeAuto offers many coverages for vehicles ranging from just "bare minimum" liability to comprehensive and collision. Safe Auto also extends coverage, in some states, to drivers needing SR-22

SR-22 (insurance)

In the United States, an SR-22 is a vehicle liability insurance document used by some state Department of Motor Vehicles offices. It provides proof that a driver has the minimum required liability insurance coverage for that particular state....

s, SS-22As,or SR-50s, or Financial Responsibility Proof for those drivers who need to be reinstated.

The company has several slogans including the jingle "Pick up the phone the call is free, 1-800-SAFEAUTO! Play it safe, SAFEAUTO!" and "We keep you legal for Less".

SafeAuto's national headquarters is in Columbus, Ohio, and the company has satellite offices in Woodsfield, Ohio

Woodsfield, Ohio

Woodsfield is a village in Monroe County, Ohio, United States. The population was 2,598 at the 2000 census. It is the county seat of Monroe County and houses the Monroe County Courthouse.-Geography:Woodsfield is located at ....

, Hemingway, South Carolina

Hemingway, South Carolina

Hemingway is a town in Williamsburg County, South Carolina. The population was 573 at the 2000 census.- Historical Sketch :Hemingway was created from a crossroads community named Lamberts in 1911 by Dr. W. C. Hemingway, in an effort to secure a depot for the proposed Seaboard Air Line Railroad,...

, and Somerset, Kentucky

Somerset, Kentucky

The major demographic differences between the city and the micropolitan area relate to income, housing composition and age. The micropolitan area, as compared to the incorporated city, is more suburban in flavor and has a significantly younger housing stock, a higher income, and contains most of...

, that in total employ an estimated 1,100 people.