Salon Selectives is a line of hair care products, ranging from shampoos and hair conditioners to mousse

Mousse

Mousse is derived from the French word mousse which means "lather" or "foam". A mousse is a prepared food that incorporates air bubbles to give it a light and airy texture...

s, sprays, gels, and oils. Salon Selectives was the first salon-inspired mass market hair care brand, introduced by Helene Curtis in 1987. It was acquired by Unilever

Unilever

Unilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products....

in 1996 and was revamped in 2000 with all-new products bearing catchy names (like Perfectly Normal shampoo and Hold Tight Hair spray). In 2011 the line was relaunched again with 32 oz bottles designed to give consumers salon grade product at everyday value pricing.

Original level-based lineup (1987-2000)

When originally introduced in 1987, Salon Selectives was conceived as a level-based product line of shampoos, conditioners, and styling products. SS shampoos had rosy-red bottles with level numbers, while Salon Selectives conditioners were in lighter pink ones bearing letter labels signifying type. Popularized by Helene Curtis, the salon inspired and salon quality brand with mass retail availability proved to be a massive success, with 6.5 percent market share and annual sales of $275 million in the late 90s (making it the second most successful hair care brand in the US).

Revamped theme-based lineup (2000-2006)

During 2000, the Salon Selectives product line was revamped—gone were those red and pink bottles. The then-new theme-based product line was introduced during September 2000; products bore catchy names, and were all housed in clear containers.

The revitalization of the Salon Selectives brand (early 2011)

In 2010 the rights to the Salon Selectives brand was acquired by CLT International, a global health and beauty trader and brand acquisition company. CLT took the brand back to its heritage and brought back the elements that were so beloved by consumers, providing salon grade products at everyday value pricing, with a line of hair care products (including shampoo, conditioner, styling aids and hair brushes) coming out in early 2011. The red and pink bottles and green apple scent have been restored. In addition to conventional advertising vehicles, CLT International is launching an aggressive social media campaign (featuring sites like Facebook and Twitter) to target a younger and broader demographic and convert a new generation into Salon Selectives faithful.

External links

• Official website
• Beauty Byte: Salon Selectives makes a comeback