Samboy
Encyclopedia
Samboy is one of the largest brand of potato chips released in Australia
and is owned by the Snack Brands Australia
. Samboy chips are crinkled potato chips.
The most popular flavours are Chicken, Original, Salt & Vinegar, Atomic Tomato and BBQ.
In the 1960s Samboy chips were not crinkle cut and only came in barbecue flavour. Although today's Samboy Barbecue chips taste similar to the original version, they do not taste the same.
In the 1980s, the "Original" (ready salted) flavour was called "Samboy Gold".
The brand is best remembered by its 1980s advertising campaign that stated 'Samboy: The Flavour really hits you". The ad featured a man on a bicycle delivering chips to various people. He would hit the front brake at the last moment, performing an 'endo' as he came to an abrupt stop. He'd then present the pink bag of "Salt and Vinegar Samboy" chips, before immediately cycling off hastily, pulling a 'mono' as he left. The confused customer would then be drenched in a huge amount of salt and vinegar falling from the sky. Subsequent deliveries would see recipients hit by falling giant chickens and flattened by a solid brick BBQ, representing the different flavours available.
An advertising campaign during the 1990s included the slogan "Hit me with a Samboy chip", with the television commercial featuring a variety of Australian celebrities furthering the slogan to "hit me slowly, hit me quick, hit me, hit me, hit me baby one more time", imitating the song Hit Me With Your Rhythm Stick
by Ian Dury & The Blockheads.
In 2003-2004 Arnotts discontinued the 'Atomic Tomato' flavour.
In late 2008 the brand was reintroduced after being acquired by Snack Brands Australia
due to demand from groups on the social networking site Facebook
. Original, BBQ, Chicken, Salt & Vinegar as well as Atomic Tomato are the flavours to be re-released.
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
and is owned by the Snack Brands Australia
Snack Brands Australia
Snack Brands Australia is one of the largest suppliers of snack foods in Australia and acts as the main competitor to PepsiCo's subsidiary The Smith's Snackfood Company...
. Samboy chips are crinkled potato chips.
The most popular flavours are Chicken, Original, Salt & Vinegar, Atomic Tomato and BBQ.
History
Samboy Chips were originally produced and distributed by Norm and Ed Meyer in the 1950's.In the 1960s Samboy chips were not crinkle cut and only came in barbecue flavour. Although today's Samboy Barbecue chips taste similar to the original version, they do not taste the same.
In the 1980s, the "Original" (ready salted) flavour was called "Samboy Gold".
The brand is best remembered by its 1980s advertising campaign that stated 'Samboy: The Flavour really hits you". The ad featured a man on a bicycle delivering chips to various people. He would hit the front brake at the last moment, performing an 'endo' as he came to an abrupt stop. He'd then present the pink bag of "Salt and Vinegar Samboy" chips, before immediately cycling off hastily, pulling a 'mono' as he left. The confused customer would then be drenched in a huge amount of salt and vinegar falling from the sky. Subsequent deliveries would see recipients hit by falling giant chickens and flattened by a solid brick BBQ, representing the different flavours available.
An advertising campaign during the 1990s included the slogan "Hit me with a Samboy chip", with the television commercial featuring a variety of Australian celebrities furthering the slogan to "hit me slowly, hit me quick, hit me, hit me, hit me baby one more time", imitating the song Hit Me With Your Rhythm Stick
Hit Me With Your Rhythm Stick
"Hit Me with Your Rhythm Stick" is a song and single by Ian Dury & The Blockheads, first released 23 November 1978 and was first released on the 7" single BUY 38 Hit Me With Your Rhythm Stick / There Ain't Half Been Some Clever Bastards by Stiff Records. It went to number one on the UK Singles...
by Ian Dury & The Blockheads.
In 2003-2004 Arnotts discontinued the 'Atomic Tomato' flavour.
In late 2008 the brand was reintroduced after being acquired by Snack Brands Australia
Snack Brands Australia
Snack Brands Australia is one of the largest suppliers of snack foods in Australia and acts as the main competitor to PepsiCo's subsidiary The Smith's Snackfood Company...
due to demand from groups on the social networking site Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...
. Original, BBQ, Chicken, Salt & Vinegar as well as Atomic Tomato are the flavours to be re-released.