The San Diego Space Society (SD Space) is a chapter of the National Space Society

National Space Society

The National Space Society is an international nonprofit 501, educational, and scientific organization specializing in space advocacy...

 based in San Diego and founded in 2008.

The group's goal is to raise awareness of the benefits of human exploration of space and San Diego's role in space development by promoting space education in local schools and events such as the San Diego Science Festival.

SD Space organized the first SpaceUp

SpaceUp

SpaceUp is an open attendance space exploration unconference, where participants decide the topics, schedule, and structure of the event. SpaceUps have been held on both West and East coasts, and in Houston...

, an unconference

Unconference

An unconference is a participant-driven meeting. The term "unconference" has been applied, or self-applied, to a wide range of gatherings that try to avoid one or more aspects of a conventional conference, such as high fees, sponsored presentations, and top-down organization...

 about space, at the San Diego Air & Space Museum in 2010. The 2-day event was covered by Spacevidcast

SpaceVidcast

Spacevidcast, often abbreviated as SVC, is a live weekly HD video podcast hosted by husband and wife team, Cariann Higginbotham and Benjamin Higginbotham...

 and attended by representatives from NASA

NASA

The National Aeronautics and Space Administration is the agency of the United States government that is responsible for the nation's civilian space program and for aeronautics and aerospace research...

, Google Lunar X Prize

Google Lunar X Prize

The Google Lunar X PRIZE, abbreviated GLXP, sometimes referred to as Moon 2.0, is a space competition organized by the X Prize Foundation, and sponsored by Google. It was announced at the Wired Nextfest on 13 September 2007...

, Masten Space Systems

Masten Space Systems

Masten Space Systems is an aerospace startup company in Mojave, California that is developing a line of vertical takeoff, vertical landing spacecraft, initially for unmanned suborbital research flights and eventually intended to support unmanned orbital launches.- Overview :Masten Space Systems...

, and Quicklaunch.

SD Space operates the Space Travelers Emporium, a combination of retail store, library

Library

In a traditional sense, a library is a large collection of books, and can refer to the place in which the collection is housed. Today, the term can refer to any collection, including digital sources, resources, and services...

, and clubhouse in South Park, San Diego. The Emporium plans to sell tickets for sub-orbital spaceflight

Sub-orbital spaceflight

A sub-orbital space flight is a spaceflight in which the spacecraft reaches space, but its trajectory intersects the atmosphere or surface of the gravitating body from which it was launched, so that it does not complete one orbital revolution....

 through companies such as Virgin Galactic

Virgin Galactic

Virgin Galactic is a company within Richard Branson's Virgin Group which plans to provide sub-orbital spaceflights to the paying public, along with suborbital space science missions and orbital launches of small satellites...

. To coincide with the 41st anniversary of the Apollo 11

Apollo 11

In early 1969, Bill Anders accepted a job with the National Space Council effective in August 1969 and announced his retirement as an astronaut. At that point Ken Mattingly was moved from the support crew into parallel training with Anders as backup Command Module Pilot in case Apollo 11 was...

 launch, the Emporium screened Moon Beat, a documentary film

Documentary film

Documentary films constitute a broad category of nonfictional motion pictures intended to document some aspect of reality, primarily for the purposes of instruction or maintaining a historical record...

 by director Kevin Stirling told from the perspective of journalists who covered the U.S. Space Program at the time of the moon landing.