Sara Berman (fashion designer)
Encyclopedia
Sara Berman is a successful British
fashion women's wear brand that started as a summer project by Sara Berman in 1998. It started with a range of skirts being sold in Harrods
and Fenwick
Bond Street. Taking advantage of her mother’s business contacts and working in an upstairs office in her mother’s studio, the fledgling label took off. In 2003, Sara’s sister Amiee joined the label as Co-Creative Director.
Today Sara Berman has two branded labels – Sara Berman and Berman Black as well as the Creative Directorship of heritage cashmere house N.Peal.
, Charles and Patricia Lester, Maria Grachvogel
and Armani. http://www.independent.co.uk/news/people/profiles/the-5minute-interview-sara-berman-fashion-designer-815859.html
Whilst at Central St Martins, Sara sold her own label collection to stores in London including Harrods, Joseph and Fenwick Bond St.
She left Central St Martins with a BA Hons in Fashion Design
and Marketing
.
, New York
, Stockholm
, Toronto
, Tokyo
and Osaka
.
Sara was also the winner of the Marks and Spencer New Generation Award.
.
Henri Bendel
in NYC dedicated its entire 5th Avenue store front window to showcasing Sara Berman ‘Fifi does Xanadu’ collection.
Sara was also the second-time winner of the Marks and Spencer New Generation Award.
Autumn–Winter 2001 collection ‘Best of Breed’ was sold to 25 stockists worldwide including Europe, Japan, USA, and Scandinavia.
Henri Bendel in NYC again dedicated its entire 5th Avenue store front window to showcasing Sara Berman ‘Best of Breed’ collection.
The 5th collection – Winter 2002/3 was on show at London Fashion Week
.
Sara Berman was the top selling brand in both Harrods and Liberty & Co contemporary floors. http://www.oxfordentrepreneurs.co.uk/index.php?s=hm
Sara Berman entered into an ongoing design contract with Japanese conglomerate (Far East Company) to start a new range of clothing available in Japan only. The range is called Loulou Willoughby (after Sara’s daughter - Lulu).
Sara joined Philips
as a corporate consultant (member of their Simplicity Advisory Board) and working with top level Senior Management team including members of the Global Board of Management.
The contract with Philips was extended to include an appointment to their Innovation Board.
Sara Berman was the winner of the UKFE Exporter of the Year in the Designer category for 2004, which was awarded by The Princess Royal
for outstanding achievements in the export market.
to design ‘LUX by Sara and Amiee Berman.’ This product was pitched to fall between the high street and designer levels to give the customer a flavour of the Sara Berman mainline collection at a more affordable price point.
. By Berman for ASOS is product developed separately to the mainline product and is influenced by the mainline collections but priced for the ASOS customer.
Sara and Amiee were appointed Creative Directors of N Peal http://www.npeal.com/pages/bermans and made responsible for the re-branding and re-opening of their flagship store in Burlington Arcade
. http://www.drapersonline.com/news/berman-sisters-take-the-reins-at-npeal/92772.article
Berman Black was launched for AW07. The diffusion line, Berman Black, aims to deliver classic Sara Berman pieces, re-developed to fit in with the mainline seasonal concept at a lower price point than that of the mainline and in classic colours – mainly black.
Produced a capsule collection of limited edition Harris Tweed
coats http://www.vogue.co.uk/news/daily/090428-sara-berman-launches-harris-tweed-c.aspx
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
fashion women's wear brand that started as a summer project by Sara Berman in 1998. It started with a range of skirts being sold in Harrods
Harrods
Harrods is an upmarket department store located in Brompton Road in Brompton, in the Royal Borough of Kensington and Chelsea, London. The Harrods brand also applies to other enterprises undertaken by the Harrods group of companies including Harrods Bank, Harrods Estates, Harrods Aviation and Air...
and Fenwick
Fenwick
- Places :In Canada:*Fenwick, Nova Scotia*Fenwick, OntarioIn the United Kingdom:* Fenwick, East Ayrshire* Fenwick, Northumberland* Fenwick, South YorkshireIn the United States:* Fenwick, Connecticut* Fenwick, Michigan* Fenwick, West Virginia...
Bond Street. Taking advantage of her mother’s business contacts and working in an upstairs office in her mother’s studio, the fledgling label took off. In 2003, Sara’s sister Amiee joined the label as Co-Creative Director.
Today Sara Berman has two branded labels – Sara Berman and Berman Black as well as the Creative Directorship of heritage cashmere house N.Peal.
1995–1999
Sara studied at Central St Martins College of Art and Design. During that time worked for a selection of designers including Jasper ConranJasper Conran
Jasper Alexander Thirlby Conran OBE is an English fashion designer. He is the son of the designer Sir Terence Conran and the author Shirley Conran.-Education:He was educated at Port Regis School and Bryanston School in the 1970s...
, Charles and Patricia Lester, Maria Grachvogel
Maria Grachvogel
Maria Grachvogel is a British fashion designer. Grachvogel designs under her own label, has a store in Sloane Street and regularly stages shows at London Fashion Week...
and Armani. http://www.independent.co.uk/news/people/profiles/the-5minute-interview-sara-berman-fashion-designer-815859.html
Whilst at Central St Martins, Sara sold her own label collection to stores in London including Harrods, Joseph and Fenwick Bond St.
She left Central St Martins with a BA Hons in Fashion Design
Fashion design
Fashion design is the art of the application of design and aesthetics or natural beauty to clothing and accessories. Fashion design is influenced by cultural and social latitudes, and has varied over time and place. Fashion designers work in a number of ways in designing clothing and accessories....
and Marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
.
1999
The Graduate collection was showcased in the window of Fenwick Bond St for the duration of London Fashion Week.http://www.newscenter.philips.com/about/news/news/archive/news2004/article-14696.page2000
The capsule ‘mini’ collection for Winter 2000 was sold to stores in LondonLondon
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
, New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
, Stockholm
Stockholm
Stockholm is the capital and the largest city of Sweden and constitutes the most populated urban area in Scandinavia. Stockholm is the most populous city in Sweden, with a population of 851,155 in the municipality , 1.37 million in the urban area , and around 2.1 million in the metropolitan area...
, Toronto
Toronto
Toronto is the provincial capital of Ontario and the largest city in Canada. It is located in Southern Ontario on the northwestern shore of Lake Ontario. A relatively modern city, Toronto's history dates back to the late-18th century, when its land was first purchased by the British monarchy from...
, Tokyo
Tokyo
, ; officially , is one of the 47 prefectures of Japan. Tokyo is the capital of Japan, the center of the Greater Tokyo Area, and the largest metropolitan area of Japan. It is the seat of the Japanese government and the Imperial Palace, and the home of the Japanese Imperial Family...
and Osaka
Osaka
is a city in the Kansai region of Japan's main island of Honshu, a designated city under the Local Autonomy Law, the capital city of Osaka Prefecture and also the biggest part of Keihanshin area, which is represented by three major cities of Japan, Kyoto, Osaka and Kobe...
.
Sara was also the winner of the Marks and Spencer New Generation Award.
2001
The first full collection under Sara Berman label was in Spring–Summer 2001 - ‘Fifi does Xanadu’ with a debut at London Fashion WeekLondon Fashion Week
London Fashion Week is an apparel trade show held in London, England twice each year, in February and September. It is one of the "Big Four" fashion weeks, along with New York Fashion Week, Milan Fashion Week and Paris Fashion Week.-Organization:...
.
Henri Bendel
Henri Bendel
Henri Bendel is an American upscale women's specialty store based in New York City that sells fashion accessories, cosmetics and fragrances, gifts and gourmet foods...
in NYC dedicated its entire 5th Avenue store front window to showcasing Sara Berman ‘Fifi does Xanadu’ collection.
Sara was also the second-time winner of the Marks and Spencer New Generation Award.
Autumn–Winter 2001 collection ‘Best of Breed’ was sold to 25 stockists worldwide including Europe, Japan, USA, and Scandinavia.
Henri Bendel in NYC again dedicated its entire 5th Avenue store front window to showcasing Sara Berman ‘Best of Breed’ collection.
2002
Sara was the unprecedented 3rd time winner of the Marks and Spencer New Generation award.The 5th collection – Winter 2002/3 was on show at London Fashion Week
London Fashion Week
London Fashion Week is an apparel trade show held in London, England twice each year, in February and September. It is one of the "Big Four" fashion weeks, along with New York Fashion Week, Milan Fashion Week and Paris Fashion Week.-Organization:...
.
2003
Amiee Berman, Sara's younger sister graduated from Central St Martins with BA Hons in Fashion Design and Marketing and joined the company as a director. http://property.timesonline.co.uk/tol/life_and_style/property/interiors/article3346066.ece2004
The 9th season was created and sold to 50 stockists worldwide including large upscale multiples and top end boutiques.Sara Berman was the top selling brand in both Harrods and Liberty & Co contemporary floors. http://www.oxfordentrepreneurs.co.uk/index.php?s=hm
Sara Berman entered into an ongoing design contract with Japanese conglomerate (Far East Company) to start a new range of clothing available in Japan only. The range is called Loulou Willoughby (after Sara’s daughter - Lulu).
Sara joined Philips
Philips
Koninklijke Philips Electronics N.V. , more commonly known as Philips, is a multinational Dutch electronics company....
as a corporate consultant (member of their Simplicity Advisory Board) and working with top level Senior Management team including members of the Global Board of Management.
2005 - 2007
The contract with Philips was extended to include an appointment to their Innovation Board.
Sara Berman was the winner of the UKFE Exporter of the Year in the Designer category for 2004, which was awarded by The Princess Royal
Anne, Princess Royal
Princess Anne, Princess Royal , is the only daughter of Elizabeth II and Prince Philip, Duke of Edinburgh...
for outstanding achievements in the export market.
2006
Started working in collaboration with Urban OutfittersUrban Outfitters
Urban Outfitters, Inc. is a publicly traded American company that owns and operates five retail brands: Urban Outfitters, Anthropologie, Free People, Terrain, and BHLDN....
to design ‘LUX by Sara and Amiee Berman.’ This product was pitched to fall between the high street and designer levels to give the customer a flavour of the Sara Berman mainline collection at a more affordable price point.
2007
A line was developed for e-tailor – ASOS.comASOS.com
ASOS.com is the UK's largest online-only fashion and beauty store. Primarily aimed at 16-34 year old men and women, it offers over 35,000 own-label and branded fashion goods. Sales for the financial year ending 31 March 2011 were £339.7 million....
. By Berman for ASOS is product developed separately to the mainline product and is influenced by the mainline collections but priced for the ASOS customer.
Sara and Amiee were appointed Creative Directors of N Peal http://www.npeal.com/pages/bermans and made responsible for the re-branding and re-opening of their flagship store in Burlington Arcade
Burlington Arcade
The Burlington Arcade is a covered shopping arcade in London that runs behind Bond Street from Piccadilly through to Burlington Gardens. It is one of the precursors of the mid-19th century European shopping gallery and the modern shopping centre...
. http://www.drapersonline.com/news/berman-sisters-take-the-reins-at-npeal/92772.article
Berman Black was launched for AW07. The diffusion line, Berman Black, aims to deliver classic Sara Berman pieces, re-developed to fit in with the mainline seasonal concept at a lower price point than that of the mainline and in classic colours – mainly black.
2008
A line of handbags was launched in collaboration with handbag designer, Amy Morris. http://www.handbag.com/fashion/amy-morris-for-sara-berman-handbag/gallery2009
Own label Sara Berman handbag line was launched.Produced a capsule collection of limited edition Harris Tweed
Harris Tweed
Harris Tweed is a cloth that has been handwoven by the islanders on the Isles of Harris, Lewis, Uist and Barra in the Outer Hebrides of Scotland, using local wool....
coats http://www.vogue.co.uk/news/daily/090428-sara-berman-launches-harris-tweed-c.aspx