Save Miguel
Encyclopedia
Save Miguel is an international campaign starring Hollywood actor Rob Schneider
and developed by Corticeira Amorim
to defend natural cork
and to appeal to the protection and preservation of cork oak
forests.
The campaign states that the adoption of cork products, such as natural wine stoppers, is the most environmental friendly and sustainable option, for both the consumers and the planet.
Save Miguel relies mostly in the Internet
to spread its message, through a video in which Rob Schneider flies to Portugal
in order to find and save Miguel. When the adventure begins, Rob only knows that Miguel is responsible for the protection of several species of animals and plants, that he helps preventing prevents forest fires and contributes to the economical prosperity of over 100 000 people.
The Hollywood star ends up finding that the ecologist he is trying to rescue, Miguel, is actually a cork oak tree. The environmental advantages of cork are many – it is a 100% natural and 100% recyclable material, capable of absorbing large amounts of CO2
–, but the most important one is that its extraction allows the enabling of the cork oak species. Also, the cork extraction activity is a very important economical sector in various Mediterranean countries.
The campaign can be viewed in websites such as Youtube
, Facebook
, Flickr
and enjoys the support of entities like Girl Guides Australia and Juan Man, the founder of the Free Hugs movement.
Rob Schneider
Robert Michael "Rob" Schneider is an American actor, comedian, screenwriter, and director. A stand-up comic and veteran of the NBC sketch-comedy series Saturday Night Live, Schneider has gone on to a successful career in feature films, including starring roles in the comedy films Deuce Bigalow:...
and developed by Corticeira Amorim
Corticeira Amorim
Corticeira Amorim S.G.P.S., S.A., is a Portuguese subholding company belonging to the Amorim Group and claims to be the world leader in the cork industry for over 130 years, with operations in hundreds of countries all over the world. Corticeira Amorim S.G.P.S., S.A...
to defend natural cork
Cork (material)
Cork is an impermeable, buoyant material, a prime-subset of bark tissue that is harvested for commercial use primarily from Quercus suber , which is endemic to southwest Europe and northwest Africa...
and to appeal to the protection and preservation of cork oak
Cork Oak
Quercus suber, commonly called the Cork Oak, is a medium-sized, evergreen oak tree in the section Quercus sect. Cerris. It is the primary source of cork for wine bottle stoppers and other uses, such as cork flooring. It is native to southwest Europe and northwest Africa.It grows to up to 20 m,...
forests.
The campaign states that the adoption of cork products, such as natural wine stoppers, is the most environmental friendly and sustainable option, for both the consumers and the planet.
Save Miguel relies mostly in the Internet
Internet
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...
to spread its message, through a video in which Rob Schneider flies to Portugal
Portugal
Portugal , officially the Portuguese Republic is a country situated in southwestern Europe on the Iberian Peninsula. Portugal is the westernmost country of Europe, and is bordered by the Atlantic Ocean to the West and South and by Spain to the North and East. The Atlantic archipelagos of the...
in order to find and save Miguel. When the adventure begins, Rob only knows that Miguel is responsible for the protection of several species of animals and plants, that he helps preventing prevents forest fires and contributes to the economical prosperity of over 100 000 people.
The Hollywood star ends up finding that the ecologist he is trying to rescue, Miguel, is actually a cork oak tree. The environmental advantages of cork are many – it is a 100% natural and 100% recyclable material, capable of absorbing large amounts of CO2
Carbon dioxide
Carbon dioxide is a naturally occurring chemical compound composed of two oxygen atoms covalently bonded to a single carbon atom...
–, but the most important one is that its extraction allows the enabling of the cork oak species. Also, the cork extraction activity is a very important economical sector in various Mediterranean countries.
The campaign can be viewed in websites such as Youtube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...
, Flickr
Flickr
Flickr is an image hosting and video hosting website, web services suite, and online community that was created by Ludicorp in 2004 and acquired by Yahoo! in 2005. In addition to being a popular website for users to share and embed personal photographs, the service is widely used by bloggers to...
and enjoys the support of entities like Girl Guides Australia and Juan Man, the founder of the Free Hugs movement.