Save the tatas, also written as save the ta-tas, refers to both a non-profit breast cancer awareness

Breast cancer awareness

Breast cancer awareness is an effort to raise awareness of breast cancer and reduce the disease's stigma by educating people about its symptoms and treatment options...

 foundation and a for-profit company founded in 2004 by Julia Fikse and currently has 12 employees. Their motto is that laughter heals. Founder Julia Fikse, attributes her idea to seeing people close to her die of breast cancer. Liz Vassey

Liz Vassey

Liz Vassey is an American actress. She is best known for her roles as Emily Ann Sago on All My Children, Captain Liberty in The Tick, and Wendy Simms in CSI: Crime Scene Investigation.- Career :...

 and Hannah Cornett have both publicly supported the group.

Over the course of 2008 and 2009, they have pledged at least $50,000 toward The Concern Foundation and donated 5% of sales, about $350,000, to breast cancer research since its start by donating 5% of its sales.

Criticism

Its goal to increase awareness of breast cancer by using humor. However, organizations such as Save the tatas have been criticized for using sex to make cancer into something that has to be sold to people and for profiting from cancer awareness.