Say It (Booty Luv song)
Encyclopedia
"Say It" is a song performed by female English
English people
The English are a nation and ethnic group native to England, who speak English. The English identity is of early mediaeval origin, when they were known in Old English as the Anglecynn. England is now a country of the United Kingdom, and the majority of English people in England are British Citizens...

 dance music
Dance music
Dance music is music composed specifically to facilitate or accompany dancing. It can be either a whole musical piece or part of a larger musical arrangement...

 duo Booty Luv
Booty Luv
Booty Luv also known as Cherise & Nadia are an English dance group formed in June 2006 via the Hed Kandi label. It is fronted by two R&B vocalists Cherise Roberts and Nadia Shepherd, both of whom were in the original line-up of the successful hip hop band Big Brovaz...

. The song was written by Carl Björsell, Didrik Thott, Sebastian Thott and produced by Wez Clarke. It was released as the duo's sixth official single and the first single from their so far unfinished and unreleased second album
Album
An album is a collection of recordings, released as a single package on gramophone record, cassette, compact disc, or via digital distribution. The word derives from the Latin word for list .Vinyl LP records have two sides, each comprising one half of the album...

. The song premiered on BBC Radio 1
BBC Radio 1
BBC Radio 1 is a British national radio station operated by the British Broadcasting Corporation which also broadcasts internationally, specialising in current popular music and chart hits throughout the day. Radio 1 provides alternative genres after 7:00pm including electronic dance, hip hop, rock...

 on April 10, 2009. The single was then released four months later on August 31, 2009 through recording label Hed Kandi
Hed Kandi
Hed Kandi is an UK-based record label and a music brand which was established in 1999 by Mark Doyle, specialising in funky, soulful house music. Hed Kandi's catalogue includes both artist albums and various genres of club compilations. As well as producing music albums and compilations, Hed Kandi...

. "Say It" is an up-tempo song and has prominent dance and electronic dance characteristics. The song's lyrics evoke situations of lust and seduction whilst out at a club.
The song garnered commercial success for Booty Luv in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

, where it reached a chart peak of #16, becoming the group's fifth consecutive top twenty hit on this chart and at the same time outpeaking previous UK single "Some Kinda Rush
Some Kinda Rush
"Some Kinda Rush" is the fourth single by the UK dance duo Booty Luv. It was released in the UK on 24 December 2007 as the fourth single from their debut album Boogie 2nite...

."

A hotel/casino party-themed music video
Music video
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings...

 directed by Emile Nava, to "Say It" was released on July 23, 2009. The duo promoted the song by performing it on various television shows and at various venues. Of which included: GMTV
GMTV
GMTV was the national Channel 3 breakfast television contractor, broadcasting in the United Kingdom from 1 January 1993 to 3 September 2010. It became a wholly owned subsidiary of ITV plc. in November 2009. Shortly after, ITV plc announced the programme would end...

 and Sony Ericsson
Sony Ericsson
Sony Ericsson Mobile Communications AB is a joint venture established on October 1, 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to manufacture mobile phones....

's Dance Nation Festival.

This was planned to be the first single off the bands second studio album 'Say It Now' which was scheduled for release in November 2009 but due to the low chart placing of "Say It" the album was eventually cancelled.

Background

"Say It" was written by Carl Björsell, Didrik Thott and Sebastian Thott. It was produced and mixed by Wez Clarke and co-produced by Airborn. All of which have worked on tracks for the likes of Westlife
Westlife
Westlife are an Irish boy band established on 3 July 1998. They are to disband in 2012. The group's line-up was Nicky Byrne, Kian Egan, Mark Feehily, Shane Filan, and Brian McFadden . The group are the only act in British and Irish history to have their first seven singles peak at number one...

, Delta Goodrem
Delta Goodrem
Delta Lea Goodrem is an Australian singer-songwriter, pianist, and actress. Signed to Sony at the age of 15, Goodrem rose to prominence in 2002, starring in the Australian soap opera Neighbours as Nina Tucker. Goodrem has achieved eight number-one singles and three number-one albums in her home...

 and Lindsay Lohan
Lindsay Lohan
Lindsay Lohan is an American actress, pop singer and model. She began her career as a child fashion model before making her motion picture debut in Disney's 1998 remake of The Parent Trap at the age of 11...

. Backing vocals were courtesy of Jeanette Olsson and the track was recorded by Booty Luv
Booty Luv
Booty Luv also known as Cherise & Nadia are an English dance group formed in June 2006 via the Hed Kandi label. It is fronted by two R&B vocalists Cherise Roberts and Nadia Shepherd, both of whom were in the original line-up of the successful hip hop band Big Brovaz...

 at Hed Kandi
Hed Kandi
Hed Kandi is an UK-based record label and a music brand which was established in 1999 by Mark Doyle, specialising in funky, soulful house music. Hed Kandi's catalogue includes both artist albums and various genres of club compilations. As well as producing music albums and compilations, Hed Kandi...

 Studios in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

.

The song takes on a more electro sound to previous songs as Cherise Roberts
Cherise Roberts
Cherise Roberts is a singer/songwriter and is a formeer member of the English R&B / Hip hop music group Big Brovaz and the English dance group Booty Luv. She has been with both groups since they both started. Cherise released a solo album Look Inside before the debut album, Nu-Flow, from Big...

 described the track's sound inspiration in an interview: "We're trying to go for a new kind of sound, but not too different. We just want to show progression."

The song was composed in a key of C-minor and runs at a tempo of 126.96 beats per minute. The song was produced with consistence of various drum and bass
Drum and bass
Drum and bass is a type of electronic music which emerged in the late 1980s. The genre is characterized by fast breakbeats , with heavy bass and sub-bass lines...

 and electronica
Electronica
Electronica includes a wide range of contemporary electronic music designed for a wide range of uses, including foreground listening, some forms of dancing, and background music for other activities; however, unlike electronic dance music, it is not specifically made for dancing...

 instrumentation. In addition to siren
Siren
In Greek mythology, the Sirens were three dangerous mermaid like creatures, portrayed as seductresses who lured nearby sailors with their enchanting music and voices to shipwreck on the rocky coast of their island. Roman poets placed them on an island called Sirenum scopuli...

s, synthesisers and vocoder
Vocoder
A vocoder is an analysis/synthesis system, mostly used for speech. In the encoder, the input is passed through a multiband filter, each band is passed through an envelope follower, and the control signals from the envelope followers are communicated to the decoder...

s.

In an interview with Digital Spy
Digital Spy
Digital Spy is a British entertainment and media news website. According to Alexa Internet traffic statistics, as of February 2011, Digital Spy is the 93rd most popular website in the United Kingdom, with an overall Alexa ranking of 2,088....

, Cherise explained the lyrical concept behind "Say It:"
It's so straightforward we hardly need to explain it! Sometimes you go to a club, catch a guy's eye and have an immediate connection with him. It gets to the end of the night and you're like 'Oh, I wish he'd said something to me'. The song's basically saying, 'If you've got something to say, come and say it before it's too late'.

Reception

The single received positive reviews from music critics alike.

Nick Levine of Digital Spy
Digital Spy
Digital Spy is a British entertainment and media news website. According to Alexa Internet traffic statistics, as of February 2011, Digital Spy is the 93rd most popular website in the United Kingdom, with an overall Alexa ranking of 2,088....

 described the "Cracker" as "Working more of an electro sound in its verses but the surging chorus and sassy lyrics are business as usual for the dance-pop duo." About.com said "Say It," their song of the day for September 28, "Moves more in the electro direction while maintaining the pophouse feel that we all love them for." Whilst Popjustice
Popjustice
Popjustice is a music website founded in 2000 and is the work of UK freelance music journalist Peter Robinson, who has worked for NME, The Guardian, Attitude and many others....

 deemed the song as "Amazing." Kickinthepeanuts.com reviewed the song as being "A big, loud, dancey, amazing, rather gay-night-club-sounding banga."

Music video

The music video for "Say It" was first shown on 23 July on UK music channels, and is directed by Emile Nava.

It shows the girls arriving at a posh hotel. The girls first spot men as they enter the hotel lobby and move to their suite. The girls then head downstairs to a mini casino where they gamble. The girls are then seen against various backgrounds and laying on chairs. Finally, the girls have a party in their hotel room and invite their friends and some men to their hotel rooms, before sending them away.

Chart performance

Chart (2009) Peak
position
UK Dance Chart
UK Dance Chart
The UK Dance Chart is a chart compiled by The Official Charts Company from sales in record stores and digital downloads. Although the chart does not currently receive any airplay on the radio or television, the chart can be viewed on the BBC Radio 1 and The Official Charts Company website.Digital...

3
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