Schaefer Beer
Encyclopedia
Schaefer Beer is a brand of American beer
. Schaefer Beer was first produced in 1842 by the F. & M. Schaefer Brewing Company
. The name "Schaefer" is derived from the last name of founding brothers Frederick and Maximiliam Schaefer.
Until the mid-1970s, Schaefer Beer was the world's best selling beer before ceding the top spot to Budweiser
.
During the 1970s and 1980s, Schaefer beer was one of the top selling beers in Puerto Rico
. A large and quite famous Schaefer beer billboard was once displayed at the main entrance to the city of Bayamón
. It became quite famous among Puerto Rican salsa fans and superstars like Frankie Ruiz
, Tito Rojas
, and Lalo Rodríguez
.
Schaefer beer had major exhibitions at both of New York City's World's Fairs, held in Flushing Meadows Park. During both the 1939 New York World's Fair
and the 1964 New York World's Fair
, Schaefer sponsored "Schaefer Center", a restaurant that used beer as an ingredient in many dishes.
An illuminated Schaefer beer advertisement once appeared in the outfield of Ebbets Field
. If a player reached first base on a hit, the letter "h" would light up and if the official scorer ruled that a player reached first base due to an error, the "e" would light up.
Beer
Beer is the world's most widely consumed andprobably oldest alcoholic beverage; it is the third most popular drink overall, after water and tea. It is produced by the brewing and fermentation of sugars, mainly derived from malted cereal grains, most commonly malted barley and malted wheat...
. Schaefer Beer was first produced in 1842 by the F. & M. Schaefer Brewing Company
F. & M. Schaefer Brewing Company
F. & M. Schaefer Brewing Company was founded in 1842 by Frederick Schaefer, a native of Wetzlar, Prussia, Germany. He emigrated to the U.S. in 1838 at age 21 and set up a brewery shop in New York, NY. The brewery get its name from Frederick and Maximilian, the brothers who founded Schaefer...
. The name "Schaefer" is derived from the last name of founding brothers Frederick and Maximiliam Schaefer.
Until the mid-1970s, Schaefer Beer was the world's best selling beer before ceding the top spot to Budweiser
Budweiser (Anheuser-Busch)
Budweiser is a 5.0% abv American-style lager introduced in 1876 by Adolphus Busch and one of the highest selling beers in the United States. It is made with up to 30% rice in addition to hops and barley malt. Budweiser is produced in various breweries located around the world...
.
Advertisement campaigns
The advertising slogan for Schaefer beer is "Schaefer is the one beer to have when you're having more than one." An earlier advertising campaign from the 1950s asserted, "What do you hear in the best of circles? Schaefer, all around!"During the 1970s and 1980s, Schaefer beer was one of the top selling beers in Puerto Rico
Puerto Rico
Puerto Rico , officially the Commonwealth of Puerto Rico , is an unincorporated territory of the United States, located in the northeastern Caribbean, east of the Dominican Republic and west of both the United States Virgin Islands and the British Virgin Islands.Puerto Rico comprises an...
. A large and quite famous Schaefer beer billboard was once displayed at the main entrance to the city of Bayamón
Bayamón, Puerto Rico
Bayamón is a municipality of Puerto Rico located on the northern coastal valley, north of Aguas Buenas and Comerío; south of Toa Baja and Cataño; west of Guaynabo; and east of Toa Alta and Naranjito. Bayamón is spread over 11 wards and Bayamón Pueblo...
. It became quite famous among Puerto Rican salsa fans and superstars like Frankie Ruiz
Frankie Ruiz
Frankie Ruiz was a famous Puerto Rican salsa singer.-Early years:Born Jose Antonio Torresola Ruiz, he was born and raised in Paterson, New Jersey. His parents moved from Puerto Rico to the United States in search of a better way of life. In Paterson, Ruiz received his primary and secondary...
, Tito Rojas
Tito Rojas
Julio César Rojas better known"El Gallo Salsero" Tito Rojas is a salsa singer and bandleader.-Early years:...
, and Lalo Rodríguez
Lalo Rodriguez
Lalo Rodríguez , born in 1958 in Carolina, Puerto Rico is a salsa singer and musician is best known for his hit "Ven Devórame Otra Vez"....
.
Schaefer beer had major exhibitions at both of New York City's World's Fairs, held in Flushing Meadows Park. During both the 1939 New York World's Fair
1939 New York World's Fair
The 1939–40 New York World's Fair, which covered the of Flushing Meadows-Corona Park , was the second largest American world's fair of all time, exceeded only by St. Louis's Louisiana Purchase Exposition of 1904. Many countries around the world participated in it, and over 44 million people...
and the 1964 New York World's Fair
1964 New York World's Fair
The 1964/1965 New York World's Fair was the third major world's fair to be held in New York City. Hailing itself as a "universal and international" exposition, the fair's theme was "Peace Through Understanding," dedicated to "Man's Achievement on a Shrinking Globe in an Expanding Universe";...
, Schaefer sponsored "Schaefer Center", a restaurant that used beer as an ingredient in many dishes.
An illuminated Schaefer beer advertisement once appeared in the outfield of Ebbets Field
Ebbets Field
Ebbets Field was a Major League Baseball park located in the Flatbush section of Brooklyn, New York, USA, on a city block which is now considered to be part of the Crown Heights neighborhood. It was the home of the Brooklyn Dodgers of the National League. It was also a venue for professional football...
. If a player reached first base on a hit, the letter "h" would light up and if the official scorer ruled that a player reached first base due to an error, the "e" would light up.