Schwartz (brand)
Encyclopedia
The Schwartz company was founded in 1841 to sell coffee in Nova Scotia, Canada. In 1984 McCormick & Company
took over the brand
, thereby becoming the world's largest producer of herbs, spices, and seasonings.
Started in Halifax, Canada
by William Henry Schwartz, the son of a German baker of the same name from Amsterdam, the company grew as a family operation. Son W. E. Schwartz added pure spices with the purchase of a spice mill in 1880. By the 1930s the company was selling in more than fifty countries. Its slogan was "Say Schwartz and be Sure" and by the 1950s their current "S" trademark
was in use. Subsequent changes in ownership has resulted in the business now being represented solely by the brand.
Tales of the Indies. W. E. Schwartz. Herald Printing House: Halifax. 1899. http://www.dal.worldcat.org/title/tales-of-the-indies/oclc/71763570&referer=brief_results
McCormick & Company
McCormick & Company manufactures spices, herbs, and flavorings for retail, commercial, and industrial markets. The company began in 1889 in Baltimore, Maryland, United States. One hundred years later, McCormick moved from downtown Baltimore to the suburb of Hunt Valley, Maryland. McCormick has...
took over the brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
, thereby becoming the world's largest producer of herbs, spices, and seasonings.
Started in Halifax, Canada
City of Halifax
Halifax is a city in Canada, which was the capital of the province of Nova Scotia and shire town of Halifax County. It was the largest city in Atlantic Canada until it was amalgamated into Halifax Regional Municipality in 1996...
by William Henry Schwartz, the son of a German baker of the same name from Amsterdam, the company grew as a family operation. Son W. E. Schwartz added pure spices with the purchase of a spice mill in 1880. By the 1930s the company was selling in more than fifty countries. Its slogan was "Say Schwartz and be Sure" and by the 1950s their current "S" trademark
Trademark
A trademark, trade mark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or...
was in use. Subsequent changes in ownership has resulted in the business now being represented solely by the brand.
External links
- http://www.schwartz.co.uk/ Official Schwartz Website
- http://www.lib.uwo.ca/programs/companyinformationcanada/ccc-whschwartz.htm
Tales of the Indies. W. E. Schwartz. Herald Printing House: Halifax. 1899. http://www.dal.worldcat.org/title/tales-of-the-indies/oclc/71763570&referer=brief_results