Scooby Snacks are a fictional food item. They are used as a form of incentive payment for the cartoon characters Scooby-Doo

Scooby-Doo (character)

Scoobert "Scooby" Doo is the eponymous character and the protagonist in the Scooby-Doo animated television series created by the popular American animation company Hanna-Barbera...

 and Shaggy

Shaggy Rogers

Norville "Shaggy" Rogers is a fictional character from the American animated television series Scooby-Doo, about the adventures of four crime-solving teenagers and Shaggy's pet great dane, Scooby-Doo. Shaggy is a cowardly slacker more interested in eating than solving mysteries. He is the only...

 from the Hanna-Barbera

Hanna-Barbera

Hanna-Barbera Productions, Inc. was an American animation studio that dominated North American television animation during the second half of the 20th century...

 series Scooby-Doo

Scooby-Doo

Scooby-Doo is an American media franchise based around several animated television series and related works produced from 1969 to the present day. The original series, Scooby-Doo, Where Are You!, was created for Hanna-Barbera Productions by writers Joe Ruby and Ken Spears in 1969...

and its various spin-offs.

Composition

Producer William Hanna

William Hanna

William Denby Hanna was an American animator, director, producer, and cartoon artist, whose film and television cartoon characters entertained millions of people for much of the 20th century. When he was a young child, Hanna's family moved frequently, but they settled in Compton, California, by...

 had always imagined that a Scooby Snack would taste like some sort of a caramel-flavored cookie. He and Joseph Barbera

Joseph Barbera

Joseph Roland Barbera was an influential American animator, director, producer, storyboard artist, and cartoon artist, whose film and television cartoon characters entertained millions of fans worldwide for much of the twentieth century....

 had previously used the concept of a dog that goes wild for doggie treats in the Quick Draw McGraw

Quick Draw McGraw

The Quick Draw McGraw Show is the third cartoon television production created by Hanna-Barbera starring an anthropomorphic cartoon horse named Quick Draw McGraw following their success with The Ruff & Reddy Show and The Huckleberry Hound Show. The show debuted in syndication in the fall of 1959,...

series in 1959.

In A Pup Named Scooby-Doo

A Pup Named Scooby-Doo

A Pup Named Scooby-Doo is the eighth incarnation of the Hanna-Barbera Saturday morning cartoon Scooby-Doo. This spin-off of the original show was created by Tom Ruegger and premiered on September 10, 1988 and ran for three seasons on ABC as a half-hour program, until August 17, 1991...

, a treat known as Mellow Mutt Munchie was offered as an alternative to the Scooby Snack. They appeared in the episode "The Return of Commander Cool", where an amnesiac Shaggy believed himself to be his favorite superhero Commander Cool and Scooby to be Mellow Mutt and, as a consequence, wouldn't allow Scooby to eat a Scooby Snack. Scooby reacted to the Mellow Mutt Munchie the same way he does with the Scooby Snacks. In another episode, "Wrestle Maniacs", despite no longer being amnesiac, Shaggy tried to offer a Mellow Mutt Munchie instead of the traditional Scooby Snack but his Mellow Mutt Munchie box was empty so Daphne offered a Scooby Snack anyway.

In Scooby-Doo! The Mystery Begins

Scooby-Doo! The Mystery Begins

Scooby-Doo! The Mystery Begins is the prequel of Scooby-Doo that was first aired on September 13, 2009, the fortieth anniversary of Scooby-Doo...

it is revealed that Shaggy made up the recipe which includes sugar, flour, dog kibble

Dog food

Dog food refers to food specifically intended for consumption by dogs. Though technically omnivorous, dogs exhibit a natural carnivorous bias, have sharp, pointy teeth, and have short gastrointestinal tracts better suited for the consumption of meat...

 for texture, and other ingredients.

Scooby Snacks seem to come in many different flavours (although all boxes are identical), and in one of the later episodes Recipe for Disaster Scooby and Shaggy are ecstatic when Shaggy wins a tour of the Scooby Snacks factory where they attempt to sample the batter pre-cooking before being shooed off by an irate worker who thinks they are trying to steal the recipe.

Derivatives

Warner Bros.

Warner Bros.

Warner Bros. Entertainment, Inc., also known as Warner Bros. Pictures or simply Warner Bros. , is an American producer of film and television entertainment.One of the major film studios, it is a subsidiary of Time Warner, with its headquarters in Burbank,...

 licensed Scooby Snacks as both an official brand of doggie treats and as a human-consumable cookie snack. Vanilla wafers

Wafer (cooking)

In cooking, a wafer is a crisp, often sweet, very thin, flat, and dry biscuit, often used to decorate ice cream. Wafers can also be made into cookies with cream flavoring sandwiched between them. They frequently have a waffle surface pattern but may also be patterned with insignia of the food's...

, similar to Nilla Wafers

Nilla

Nilla is a brand owned by Nabisco that is most closely associated with its line of wafer biscuits. The name is a shortened version of vanilla, a flavor common to all Nilla-branded products .Nilla wafers are round wafers that are often eaten with milk as a snack...

 were packaged and sold as Scooby Snacks in Suncoast

Suncoast Motion Picture Company

Suncoast Motion Picture Company is an American chain of retail stores specializing in recorded videos, particularly movies but also carried television series. The stores have sold them in the VHS, Laser Disk, DVD, HD, and Blu-ray formats. The stores also carry various other items, including...

 home video stores.

The official brand of dog treat

Dog Treat

Dog Treat is a black and white Chinese animation made in 1924 by Wan Laiming and Wan Guchan.-Translations:The translation comes out to "Dog treating guests" or "Dog entertaining guests". It does not translate to "Dog food".-History:...

s is made by Snausages, a product of Del Monte Foods

Del Monte Foods

Del Monte Foods is an American food production and distribution company headquartered in San Francisco, California. Del Monte Foods is one of the country's largest producers, distributors and marketers of branded food and pet products for the U.S. retail market, generating approximately $3.6...

.