Screenvision
Encyclopedia
Screenvision is a cinema advertising company.
In the United States, the Screenvision cinema advertising network
is composed of over 15,000 screens, more than 2,400 theatre locations, and 335 universities across all 50 States and 93% of U.S. DMAs, and through this network delivers more than 500 million consumer admissions annually. Headquartered in New York City
, Screenvision provides on-screen advertising, in-lobby promotions and integrated marketing programs, with offices in New York City, Chicago
, Detroit, and Los Angeles
. The company’s Screenvision Direct business unit has 6 regional offices and local sales representatives nationwide.
Screenvision represents over 155 theatrical exhibitors, including 17 of the top 25 exhibitor companies. In addition to cinema advertising sales and media management, the company provides production services, High Definition
digital network
installation and management, digital entertainment preshow production, alternative content services and other associated products and services.
In addition to its U.S.-based operations, Screenvision has a presence in Europe. Screenvision was a joint venture between ITV plc
(LSE: ITV), the UK’s leading free to air
commercial television
broadcaster with divisions operating television and cinema advertising sales, and one of Europe’s largest commercial television production businesses, as well as a major distribution business exploiting an extensive film and program library
; and Technicolor SA, the world’s leading provider of technology, services, and systems and equipment to the media and entertainment industries. On 28 September 2010, ITV plc sold their stake to Shamrock Capital Growth Fund II, in a deal worth a reported $80m.
In the United States, the Screenvision cinema advertising network
Advertising network
An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand...
is composed of over 15,000 screens, more than 2,400 theatre locations, and 335 universities across all 50 States and 93% of U.S. DMAs, and through this network delivers more than 500 million consumer admissions annually. Headquartered in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
, Screenvision provides on-screen advertising, in-lobby promotions and integrated marketing programs, with offices in New York City, Chicago
Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...
, Detroit, and Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...
. The company’s Screenvision Direct business unit has 6 regional offices and local sales representatives nationwide.
Screenvision represents over 155 theatrical exhibitors, including 17 of the top 25 exhibitor companies. In addition to cinema advertising sales and media management, the company provides production services, High Definition
High-definition television
High-definition television is video that has resolution substantially higher than that of traditional television systems . HDTV has one or two million pixels per frame, roughly five times that of SD...
digital network
Digital circuit
Digital electronics represent signals by discrete bands of analog levels, rather than by a continuous range. All levels within a band represent the same signal state...
installation and management, digital entertainment preshow production, alternative content services and other associated products and services.
In addition to its U.S.-based operations, Screenvision has a presence in Europe. Screenvision was a joint venture between ITV plc
ITV plc
ITV plc is a British media company that operates 12 of the 15 regional television broadcasters that make up the ITV Network, the oldest and largest commercial terrestrial television network in the United Kingdom...
(LSE: ITV), the UK’s leading free to air
Free-to-air
Free-to-air describes television and radio services broadcast in clear form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen to the content without requiring a subscription or one-off fee...
commercial television
Commercial broadcasting
Commercial broadcasting is the broadcasting of television programs and radio programming by privately owned corporate media, as opposed to state sponsorship...
broadcaster with divisions operating television and cinema advertising sales, and one of Europe’s largest commercial television production businesses, as well as a major distribution business exploiting an extensive film and program library
Library (computer science)
In computer science, a library is a collection of resources used to develop software. These may include pre-written code and subroutines, classes, values or type specifications....
; and Technicolor SA, the world’s leading provider of technology, services, and systems and equipment to the media and entertainment industries. On 28 September 2010, ITV plc sold their stake to Shamrock Capital Growth Fund II, in a deal worth a reported $80m.