Sea Breeze is a cosmetic skin care brand originally launched in 1906. The Original formula was initially sold as an antiseptic

Antiseptic

Antiseptics are antimicrobial substances that are applied to living tissue/skin to reduce the possibility of infection, sepsis, or putrefaction...

 for minor cuts and scratches. Today, the line of products includes facial cleansers

Cleanser

A cleanser is a product used to cleanse something, such as a detergent or industrial cleaning agent.A popular type of cleanser is a facial care product that is used to remove make-up, dead skin cells, oil, dirt, and other types of pollutants from the skin of the face...

, astringent

Astringent

An astringent substance is a chemical compound that tends to shrink or constrict body tissues, usually locally after topical medicinal application. The word "astringent" derives from Latin adstringere, meaning "to bind fast"...

s and moisturizer

Moisturizer

Moisturizers or emollients are complex mixtures of chemical agents specially designed to make the external layers of the skin softer and more pliable, by increasing its hydration by reducing evaporation. Naturally occurring skin lipids and sterols as well as artificial or natural oils,...

s.

In 1979, the brand was purchased by Bristol-Myers Squibb

Bristol-Myers Squibb

Bristol-Myers Squibb , often referred to as BMS, is a pharmaceutical company, headquartered in New York City. The company was formed in 1989, following the merger of its predecessors Bristol-Myers and the Squibb Corporation...

. In 2003, the brand was sold to a division of Helen of Troy Limited

Helen of Troy Limited

Helen of Troy Limited is a manufacturer of personal care electrical products under brands licensed from Vidal Sassoon, Revlon, Dr. Scholl's, Sunbeam, Health o meter, Sea Breeze, and Vitapoint. It is also the parent corporation of OXO International. The company is headquartered in Hamilton,...

, known as Idelle Labs, based out of Danbury, Connecticut

Danbury, Connecticut

Danbury is a city in northern Fairfield County, Connecticut, United States. It had population at the 2010 census of 80,893. Danbury is the fourth largest city in Fairfield County and is the seventh largest city in Connecticut....

. After the purchase, the product was removed from retail stores and sold exclusively online. , Wal-Mart

Wal-Mart

Wal-Mart Stores, Inc. , branded as Walmart since 2008 and Wal-Mart before then, is an American public multinational corporation that runs chains of large discount department stores and warehouse stores. The company is the world's 18th largest public corporation, according to the Forbes Global 2000...

 stores carry the original formula exclusively, while the Naturals and Actives line of products are available at Wal-Mart, as well as Rite Aid

Rite Aid

Rite Aid is a drugstore chain in the United States and a Fortune 500 company headquartered in East Pennsboro Township, Pennsylvania, near Camp Hill. Rite Aid is the largest drugstore chain on the East Coast and the third largest drugstore chain in the U.S....

.