Search retargeting is a form of behavioral retargeting

Behavioral retargeting

Behavioral retargeting is a form of online targeted advertising by which online advertising is targetted to consumers based on their previous Internet actions, in situations where these actions did not result in a sale or conversion.-Retargeting practices:In its most basic form, retargeting serves...

 employed by online marketers that target an audience based on the previous searches they conduct on other websites

Website

A website, also written as Web site, web site, or simply site, is a collection of related web pages containing images, videos or other digital assets. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet...

. Unlike site retargeting or site remarketing, search retargeting is designed to find new customers which have likely never been to a marketers website before.

While search advertising

Search advertising

In Internet Marketing, Search Advertising is a method of placing online advertisements on Web pages that show results from search engine queries. Through the same search-engine advertising services, ads can also be placed on Web pages with other published ....

 is a method of placing online advertisements within the results of search engine queries, search retargeting attempts to extend the interaction with the same searchers when they move away from search query results pages to other online activities and websites. Search retargeting ads are typically displayed as banner ads. Companies in search retargeting include Magnetic, Simpli.fi, Chango inc

Chango inc

Chango inc is a search retargeting company which works with brand and agencies to serve online display advertisements to consumers who have previously searched for advertisers' products and services. By targeting prospects after they have left a search engine, Chango focuses on those users that...

 and Yahoo!

Yahoo!

Yahoo! Inc. is an American multinational internet corporation headquartered in Sunnyvale, California, United States. The company is perhaps best known for its web portal, search engine , Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, advertising, online mapping ,...

.