Sears Wishbook
Encyclopedia
The Sears Wish Book is a popular Christmas
-gift catalog
released by Sears Holdings Corporation
, annually in September. The catalog contains toys and other holiday-related merchandise. The first Sears Wish Book was printed in 1933, and was a separate big-book catalog from the annual Sears Christmas catalog.
In 2007, Sears once again created a holiday gift Wish Book called more reminiscent of its predecessor, however, it was still considerably smaller that the original Wish Book at only about 100 pages. This was a stark contrast to the 300-plus page catalog previously produced.
Christmas
Christmas or Christmas Day is an annual holiday generally celebrated on December 25 by billions of people around the world. It is a Christian feast that commemorates the birth of Jesus Christ, liturgically closing the Advent season and initiating the season of Christmastide, which lasts twelve days...
-gift catalog
Mail order
Mail order is a term which describes the buying of goods or services by mail delivery. The buyer places an order for the desired products with the merchant through some remote method such as through a telephone call or web site. Then, the products are delivered to the customer...
released by Sears Holdings Corporation
Sears Holdings Corporation
Sears Holdings Corporation is a retail conglomerate formed in 2005 by the merger of Sears, Roebuck and Co., of Hoffman Estates, Illinois, with Kmart Holdings Corporation, of Troy, Michigan...
, annually in September. The catalog contains toys and other holiday-related merchandise. The first Sears Wish Book was printed in 1933, and was a separate big-book catalog from the annual Sears Christmas catalog.
Sears, Roebuck & Co.
In 1993, Sears discontinued publishing their big-book catalogs in the United States and the Wish Book noticeably started to diminish in size. By 2005, Sears had completely abandoned anything resembling the original Wish Book and was producing the 2.5-by-2.5-inch Little Big Wish Book The mini-catalog was given to customers at Sears Auto Centers, placed inside packages that were purchased on Sears.com and Landsend.com, and was included inside the packaging of in-home deliveries.In 2007, Sears once again created a holiday gift Wish Book called more reminiscent of its predecessor, however, it was still considerably smaller that the original Wish Book at only about 100 pages. This was a stark contrast to the 300-plus page catalog previously produced.
Sears Canada
In Canada, Sears continues to distribute their big-book catalogs, including the Wish Book.External links
- Wishbook Web - online scans of pages from several past Wishbooks
- 1982 Sears Christmas Catalog - online scans of pages from 1982 Wishbook