In Mexico

Mexico

The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...

 the Secretary of Tourism is the head of the Secretariat of Tourism (Secretaría de Turismo or SECTUR), the government department

Ministry (government department)

A ministry is a specialised organisation responsible for a sector of government public administration, sometimes led by a minister or a senior public servant, that can have responsibility for one or more departments, agencies, bureaus, commissions or other smaller executive, advisory, managerial or...

 in charge of the nation's tourism promotion and development. The Secretary is appointed by the President of the Republic

President of Mexico

The President of the United Mexican States is the head of state and government of Mexico. Under the Constitution, the president is also the Supreme Commander of the Mexican armed forces...

 and is a member of the federal executive cabinet

Mexican Executive Cabinet

The cabinet of Mexico is the Executive Cabinet and is a part of the executive branch of the Mexican government. It consists of eighteen Secretaries of State, the head of the federal executive legal office and the Attorney General....

.

The current Secretary of Tourism is Gloria Guevara Manzo. On September 8, 2009 the announcement was made by President Calderon that the SECTUR would be integrated with the Secretary of the Economy. ([Source]http://www.presidencia.gob.mx/prensa/?contenido=48182)

Secretaries of Tourism 1974-2005

Name	Term of Office
Julio Hirschfeld Almada	1974 – 1976
Guillermo Rossell de la Lama	1976 – 1980
Rosa Luz Alegría Rosa Luz Alegría Rosa Luz Alegría Escamilla is a Mexican physicist who was the first woman to serve in the Mexican Executive Cabinet.Alegría studied physics in the National Autonomous University of Mexico...	1980 – 1982
J. Antonio Enríquez Savignac Antonio Enríquez Savignac J. Antonio Enríquez Savignac was a Mexican politician who served as Secretary of Tourism in the cabinet of President Miguel de la Madrid and as Secretary-General of the United Nations World Tourism Organization .-Education:Enríquez held a bachelor's degree in administration from the University of...	1982 – 1988
Carlos Hank González Carlos Hank González Carlos Hank González , nicknamed El Profesor , was a Mexican politician and influential businessman. Originally a teacher, he was an entrepreneur who built political contacts along with a business empire, leading to various government and political positions at the state and national level...	1988 – 1990
Pedro Joaquín Coldwell Pedro Joaquín Coldwell Pedro Joaquín Coldwell is a Mexican politician affiliated to the Institutional Revolutionary Party .-Personal life and education:...	1990 – 1994
Jesús Silva Herzog Jesús Silva Herzog Jesús Silva Herzog Flores is a Mexican economist and politician affiliated to the Institutional Revolutionary Party...	1994
Silvia Hernández Enríquez Silvia Hernández Enríquez Silvia Hernández Enríquez is a Mexican politician affiliated to the Institutional Revolutionary Party who served as Secretary of Tourism from December 1994 to December 1997.-Political career:...	1994 – 1997
Oscar Espinosa Villarreal	1997 – 2000
Héctor Flores Santana	2000
Bertha Leticia Navarro Ochoa Leticia Navarro Bertha Leticia Navarro Ochoa is a Mexican entrepreneur who served as Secretary of Tourism in the cabinet of President Vicente Fox....	2000 – 2003
Rodolfo Elizondo Torres	2003 – 2010
Gloria Guevara Manzo	2010 – present