A Seeding Agency is a social media

Social media

The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...

 advertising agency

Advertising agency

An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...

 which places branded films on websites, messageboards and online communities that are heavily frequented by users. Usually a client pays a seeding agency per hit

Hit

Hit may mean to strike someone or something to cause physical harm.Hit or HIT may also refer to:-Business:* Hitachi, Ltd. * Hongkong International Terminals Ltd....

. There are a number of seeding agencies in the US, among the most popular are Virool, Feed Company, ShareThrough, Jun Group and AlphaBird. UK based seeding agencies include The Viral Factory

The Viral Factory

The Viral Factory is a full service viral marketing agency based in Shoreditch, United Kingdom.-History:The Viral Factory was founded in 2001 by Ed Robinson and Matt Smith....

, Unruly Media and The 7th Chamber

The 7th Chamber

The 7th Chamber is a viral marketing seeding agency with offices in London, New York, Singapore and Sydney. The agency was founded in 2003 by Richard Spalding and Pete Longhust, two of the founders of the website Kontraband.com which was sold to Dennis Publishing in 2009...

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