Self-deprecation, or Self-depreciation, is the act of belittling or undervaluing oneself. It can be used in humor and tension release.

In comedy

Self-deprecating humor relies on the observation of something negative about the person delivering the commentary. Many comedians

Stand-up comedy

Stand-up comedy is a comedic art form. Usually, a comedian performs in front of a live audience, speaking directly to them. Their performances are sometimes filmed for later release via DVD, the internet, and television...

 use self-deprecating humor to avoid seeming arrogant or pompous, and to help the audience identify with them. In this way, the use of self-deprecating humor could be seen as an application of the rhetorical concept of ethos

Ethos

Ethos is a Greek word meaning "character" that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology. The Greeks also used this word to refer to the power of music to influence its hearer's emotions, behaviors, and even morals. Early Greek stories of...

. This is a major component of the comedy of comedians such as Louis C.K.

Louis C.K.

Louis Szekely , known professionally as Louis C.K., is a stand-up comedian, television and film writer, actor, producer, and director...

, Don Knotts

Don Knotts

Jesse Donald "Don" Knotts was an American comedic actor best known for his portrayal of Barney Fife on the 1960s television sitcom The Andy Griffith Show, a role which earned him five Emmy Awards...

, Woody Allen

Woody Allen

Woody Allen is an American screenwriter, director, actor, comedian, jazz musician, author, and playwright. Allen's films draw heavily on literature, sexuality, philosophy, psychology, Jewish identity, and the history of cinema...

, Jon Stewart

Jon Stewart

Jon Stewart is an American political satirist, writer, television host, actor, media critic and stand-up comedian...

, Ricky Gervais

Ricky Gervais

Ricky Dene Gervais is an English comedian, actor, director, radio presenter, producer, musician, and writer.Gervais achieved mainstream fame with his television series The Office and the subsequent series Extras, both of which he co-wrote and co-directed with friend and frequent collaborator...

, David Letterman

David Letterman

David Michael Letterman is an American television host and comedian. He hosts the late night television talk show, Late Show with David Letterman, broadcast on CBS. Letterman has been a fixture on late night television since the 1982 debut of Late Night with David Letterman on NBC...

, Craig Ferguson

Craig Ferguson

Craig Ferguson is a Scottish American television host, stand-up comedian, writer, actor, director, author, and producer. He is the host of The Late Late Show with Craig Ferguson, an Emmy Award-nominated, Peabody Award-winning late-night talk show that airs on CBS...

, Brian Regan, Larry David

Larry David

Lawrence Gene "Larry" David is an American actor, writer, comedian and producer. He is best known as the co-creator , head writer, and executive producer of the television series Seinfeld from 1989 to 1996, and for creating the 1999 HBO series Curb Your Enthusiasm, a partially improvised sitcom in...

, Richard Pryor

Richard Pryor

Richard Franklin Lennox Thomas Pryor was an American stand-up comedian, actor, social critic, writer and MC. Pryor was known for uncompromising examinations of racism and topical contemporary issues, which employed colorful vulgarities, and profanity, as well as racial epithets...

, Rodney Dangerfield

Rodney Dangerfield

Rodney Dangerfield , was an American comedian, and actor, known for the catchphrases "I don't get no respect!," "No respect, no respect at all... that's the story of my life" or "I get no respect, I tell ya" and his monologues on that theme...

, John Pinette

John Pinette

John Pinette is an American actor and stand-up comedian. He has toured the comedy club circuit since the 1980s and has appeared in cinema and television...

, Conan O'Brien

Conan O'Brien

Conan Christopher O'Brien is an American television host, comedian, writer, producer and performer. Since November 2010 he has hosted Conan, a late-night talk show that airs on the American cable television station TBS....

, Vadivelu

Vadivelu

Vadivelu , often referred to as Vadivel, is a Tamil film actor,comedian and playback singer. Since 2000, he has acted as a comedian in various Tamil films. During his career, Vadivelu has won several Filmfare Awards and Tamil Nadu State Film Awards...

, Chelsea Handler

Chelsea Handler

Chelsea Joy Handler is an American stand-up comedian, humorist, television host, actress, model and best-selling author. She currently hosts a late-night talk show titled, Chelsea Lately on the E! Cable Television Network. In 2009 she won a Bravo A-List Award...

, Stephen Merchant

Stephen Merchant

Stephen James Merchant is an English writer, director, radio presenter, comedian, and actor. He is best known for his collaborations with Ricky Gervais, as the co-writer and co-director of the popular British sitcom The Office, as the co-writer, co-director and a co-star of Extras, and as the...

, and Tina Fey

Tina Fey

Elizabeth Stamatina "Tina" Fey is an American actress, comedian, writer and producer, known for her work on the NBC sketch comedy series Saturday Night Live , the NBC comedy series 30 Rock, and films such as Mean Girls and Baby Mama .Fey first broke into comedy as a featured player in the...

.

The technique is often used to balance the audience judgment on a performer, after exhibiting conspicuous displays of arrogance.

Such humour is often stereotypically associated with people from the United Kingdom

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

.