Sell Side Platform
Encyclopedia
A Sell-Side Platform – is a technology platform with the single mission of enabling publishers to manage their ad impression inventory
and maximize revenue
from digital media
. As such they offer an efficient, automated and secure way to tap into the different sources of advertising
income that are available, and provide insight into the various revenue stream
s and audiences. Many of the larger web publishers of the world use a Sell Side Platform to automate and optimize the selling of their online media space.
A Demand Side Platform
(DSP) is a similar technology where buyers seek online advertising
inventory and the exact right target audience
. Often a method called Real Time Bidding (RTB) is used to complete DSP transactions.
Inventory
Inventory means a list compiled for some formal purpose, such as the details of an estate going to probate, or the contents of a house let furnished. This remains the prime meaning in British English...
and maximize revenue
Revenue
In business, revenue is income that a company receives from its normal business activities, usually from the sale of goods and services to customers. In many countries, such as the United Kingdom, revenue is referred to as turnover....
from digital media
Digital media
Digital media is a form of electronic media where data is stored in digital form. It can refer to the technical aspect of storage and transmission Digital media is a form of electronic media where data is stored in digital (as opposed to analog) form. It can refer to the technical aspect of...
. As such they offer an efficient, automated and secure way to tap into the different sources of advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
income that are available, and provide insight into the various revenue stream
Revenue stream
A revenue stream is a form of revenue. Revenue streams refer specifically to the individual methods by which money comes into a company. Revenue streams may be characterized...
s and audiences. Many of the larger web publishers of the world use a Sell Side Platform to automate and optimize the selling of their online media space.
A Demand Side Platform
Demand Side Platform
A demand-side platform is a system that allows digital advertisers to manage multiple ad exchange and data exchange accounts through one interface. Real time bidding for displaying online ads takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the...
(DSP) is a similar technology where buyers seek online advertising
Online advertising
Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, blogs, Rich Media Ads, Social network advertising, interstitial...
inventory and the exact right target audience
Target audience
In marketing and advertising, a target audience, is a specific group of people within the target market at which the marketing message is aimed .....
. Often a method called Real Time Bidding (RTB) is used to complete DSP transactions.