Sense Worldwide
Encyclopedia
Sense Worldwide is a London based co-creation
consultancy. In 1999 it started the Sense Network, described as ‘one of the earliest web-based communities’. It was one of the first commercial practitioners of co-creation and has influenced the development of Nike
Sportswear and Habbo Hotel
among many others. It has received funding from NESTA
. Nesta named Sense Worldwide alongside Lego
and Google
as one of the 'Open 100' companies that pioneered open innovation
.
Sense Worldwide introduced co-creation techniques to Nike and continues to work with Nike’s running, sportswear and football businesses. It authored the Discovery Channel
report into the lives of young men in Europe., and it contributes to the Economist Intelligence Unit
's reports
SWW’s recent rebranding of the Young Vic Theatre in London resulted in the abandonment of its sit-anywhere policy and its new strapline, “It’s a big world in here”
In London in 2003 Sense Worldwide launched the first iPod DJ night with NoWax. There was no DJ. Instead dancers took turns to play floor-filling music in the night club. Resources for the event were open sourced, and NoWax nights have been staged in cities from Derby to Singapore and Tokyo.
I heart my chair
In 2007 the Sense Network was asked to photograph and write about their favourite place to sit. The resulting book, I Heart my Chair, was widely distributed.
NESTA Open 100 http://www.openbusiness.cc/
Co-creation
Co-creation is a form of market or business strategy that emphasizes the generation and ongoing realization of mutual firm-customer value. It views markets as forums for firms and active customers to share, combine and renew each other's resources and capabilities to create value through new forms...
consultancy. In 1999 it started the Sense Network, described as ‘one of the earliest web-based communities’. It was one of the first commercial practitioners of co-creation and has influenced the development of Nike
Nike, Inc.
Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area...
Sportswear and Habbo Hotel
Habbo Hotel
Habbo is a social networking site aimed at teenagers. The website is owned and operated by Sulake Corporation. The service began in 2000 and has expanded to include 11 online communities , with users in over 150 countries. As of August 2011, over 230 million avatars have been registered...
among many others. It has received funding from NESTA
NESTA
The National Endowment for Science, Technology and the Arts is an independent endowment in the United Kingdom established by an Act of Parliament in 1998....
. Nesta named Sense Worldwide alongside Lego
Lego
Lego is a line of construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colorful interlocking plastic bricks and an accompanying array of gears, minifigures and various other parts...
and Google
Google
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...
as one of the 'Open 100' companies that pioneered open innovation
Open Innovation
Although the idea and discussion about some consequences date back at least to the 60s, open innovation is a term promoted by Henry Chesbrough, a professor and executive director at the Center for Open Innovation at the University of California, Berkeley, in his book Open Innovation: The new...
.
Co-creation
Sense Worldwide has used co-creation in its work from its inception. Its work in this area has caused it to be listed as one of the NESTA Open 100.Sense Worldwide introduced co-creation techniques to Nike and continues to work with Nike’s running, sportswear and football businesses. It authored the Discovery Channel
Discovery Channel
Discovery Channel is an American satellite and cable specialty channel , founded by John Hendricks and distributed by Discovery Communications. It is a publicly traded company run by CEO David Zaslav...
report into the lives of young men in Europe., and it contributes to the Economist Intelligence Unit
Economist Intelligence Unit
The Economist Intelligence Unit is part of the Economist Group.It is a research and advisory company providing country, industry and management analysis worldwide and incorporates the former Business International Corporation, a U.S. company acquired by the parent organization in 1986...
's reports
SWW’s recent rebranding of the Young Vic Theatre in London resulted in the abandonment of its sit-anywhere policy and its new strapline, “It’s a big world in here”
Sense Worldwide in popular culture
No waxIn London in 2003 Sense Worldwide launched the first iPod DJ night with NoWax. There was no DJ. Instead dancers took turns to play floor-filling music in the night club. Resources for the event were open sourced, and NoWax nights have been staged in cities from Derby to Singapore and Tokyo.
I heart my chair
In 2007 the Sense Network was asked to photograph and write about their favourite place to sit. The resulting book, I Heart my Chair, was widely distributed.
External links
Sense Worldwide http://senseworldwide.com/NESTA Open 100 http://www.openbusiness.cc/