Serotta
Encyclopedia
Serotta is an American
bicycle
builder located in Saratoga Springs, New York
. Named for founder Ben Serotta, the company has been making custom road and competition bicycles since the 1970s.
Serotta built frames for the Crest and 7-Eleven
pro teams, although Team 7-Eleven bikes were branded as Murray and later Huffy
. Serotta also built bikes for the 1984 Los Angeles Olympic Games.
Serotta also has a bicycle-fitting system. The Serotta Fit School, started in 1998, trains retailers, coaches and clinicians in a system that incorporates the rider's life, goals, fitness, body, flexibility, motion, experience, injuries, surgeries and physical concerns.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
bicycle
Bicycle
A bicycle, also known as a bike, pushbike or cycle, is a human-powered, pedal-driven, single-track vehicle, having two wheels attached to a frame, one behind the other. A person who rides a bicycle is called a cyclist, or bicyclist....
builder located in Saratoga Springs, New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
. Named for founder Ben Serotta, the company has been making custom road and competition bicycles since the 1970s.
Serotta built frames for the Crest and 7-Eleven
7-Eleven Cycling Team
The 7-Eleven Cycling Team, later the Motorola Cycling Team, was a professional cycling team founded in the U.S. in 1981 by Jim Ochowicz, a former U.S. Olympic cyclist...
pro teams, although Team 7-Eleven bikes were branded as Murray and later Huffy
Huffy
The Huffy Corporation is an American importer and manufacturer of inexpensive mass-market bicycles. It was founded in 1887 when George P. Huffman purchased the Davis Sewing Machine Company and moved its factory to Dayton, Ohio. Seven years later, in 1894, Huffman adapted the factory to...
. Serotta also built bikes for the 1984 Los Angeles Olympic Games.
Serotta also has a bicycle-fitting system. The Serotta Fit School, started in 1998, trains retailers, coaches and clinicians in a system that incorporates the rider's life, goals, fitness, body, flexibility, motion, experience, injuries, surgeries and physical concerns.
External links
- Official website of Serotta Competition Bicycles
- Official website of Serotta International Cycling Institute (SICI)
- http://www.timesonline.co.uk/tol/driving/article664446.ece - Sunday Times article about commissioning a custom-built Serotta bike