Shake 'N' Bake
Encyclopedia
Shake 'n Bake, manufactured by Kraft Foods
, is a flavored bread crumb-style coating for chicken
and pork
. The product is applied by placing raw meat pieces in a bag containing the coating, closing the bag, and shaking so the particles adhere. The coated meat is then baked in the oven.
First introduced in 1965 by General Foods
, it is currently marketed under the Kraft brand.
foods and is similar to a bread crumb coating. It provides a baked alternative preparation to that of fried chicken
and other fried foods that use cooking oil
. Shake 'n Bake has been marketed as a healthier and less-greasy alternative to frying, with slogan
s such as "Shake 'n Bake: It's better than frying" and "Why fry? Shake 'n Bake."
(vitamin B2), folic acid
), salt
, partially hydrogenated soybean
and cottonseed oil, sugar
, contains less than 2% of paprika
, dextrose, dried onion
s, spice
, caramel color, yeast
, annatto
(color), and natural flavor. Barbecue flavor Shake 'n Bake includes sugar, maltodextrin
, salt, modified food starch, spice, partially hydrogenated soybean and cottonseed oil, brown sugar, mustard seed
flour, dried onions, dried tomatoes, dried garlic, beet powder (color), citric acid
, natural flavor, caramel color, vinegar
, and sodium silicoaluminate as an anticaking agent
.
, Taylor Momsen
, and Philip Amelio
. In the ads, the aforementioned children help make Shake 'n Bake with their mothers, enthusiastically exclaiming "And I helped!"
Advertisements for Shake 'n Bake in 1981 included Ann B. Davis
, who played Alice the housekeeper on The Brady Bunch
. The ad copy includes the catchphrases, "Gotta be crispy, gotta be golden, gotta be juicy" and "You just shake then bake, and that chicken's so crisp and juicy and golden it makes me look golden, if you know what I mean."
In 1990, two commercials were produced which show what pork chops and chicken look like after frying. They then show that pork chops and chicken are more crispy, more juicy, more plump, and more tender when used with Shake n' Bake than frying. They end with "Why fry? Shake n' Bake."
In 1998, a new commercial was tried with a different catchphrase; "I made Shake 'n Bake, and Mama helped". This was on aired a few times and is the least recognized commercial.
The term is often used to describe something that has been made quickly or pre-made, and installed/implemented with little effort and low cost. Examples include:
Kraft Foods
Kraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 170 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang...
, is a flavored bread crumb-style coating for chicken
Chicken
The chicken is a domesticated fowl, a subspecies of the Red Junglefowl. As one of the most common and widespread domestic animals, and with a population of more than 24 billion in 2003, there are more chickens in the world than any other species of bird...
and pork
Pork
Pork is the culinary name for meat from the domestic pig , which is eaten in many countries. It is one of the most commonly consumed meats worldwide, with evidence of pig husbandry dating back to 5000 BC....
. The product is applied by placing raw meat pieces in a bag containing the coating, closing the bag, and shaking so the particles adhere. The coated meat is then baked in the oven.
First introduced in 1965 by General Foods
General Foods
General Foods Corporation was a company whose direct predecessor was established in the USA by Charles William Post as the Postum Cereal Company in 1895. The name General Foods was adopted in 1929, after several corporate acquisitions...
, it is currently marketed under the Kraft brand.
Concept
Shake 'n Bake mimics the texture on the outside of friedFrying
Frying is the cooking of food in oil or another fat, a technique that originated in ancient Egypt around 2500 BC. Chemically, oils and fats are the same, differing only in melting point, but the distinction is only made when needed. In commerce, many fats are called oils by custom, e.g...
foods and is similar to a bread crumb coating. It provides a baked alternative preparation to that of fried chicken
Fried chicken
Fried chicken is a dish consisting of chicken pieces usually from broiler chickens which have been floured or battered and then pan fried, deep fried, or pressure fried. The breading adds a crisp coating or crust to the exterior...
and other fried foods that use cooking oil
Cooking oil
Cooking oil is purified fat of plant origin, which is usually liquid at room temperature ....
. Shake 'n Bake has been marketed as a healthier and less-greasy alternative to frying, with slogan
Slogan
A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm . Slogans vary from the written and the...
s such as "Shake 'n Bake: It's better than frying" and "Why fry? Shake 'n Bake."
Ingredients
Shake 'n Bake Original Pork flavor contains the following ingredients: enriched wheat flour (wheat flour, niacin, iron, thiamin mononitrate Vitamin B1, riboflavinRiboflavin
Riboflavin, also known as vitamin B2 or additive E101, is an easily absorbed micronutrient with a key role in maintaining health in humans and animals. It is the central component of the cofactors FAD and FMN, and is therefore required by all flavoproteins. As such, vitamin B2 is required for a...
(vitamin B2), folic acid
Folic acid
Folic acid and folate , as well as pteroyl-L-glutamic acid, pteroyl-L-glutamate, and pteroylmonoglutamic acid are forms of the water-soluble vitamin B9...
), salt
Salt
In chemistry, salts are ionic compounds that result from the neutralization reaction of an acid and a base. They are composed of cations and anions so that the product is electrically neutral...
, partially hydrogenated soybean
Soybean
The soybean or soya bean is a species of legume native to East Asia, widely grown for its edible bean which has numerous uses...
and cottonseed oil, sugar
Sugar
Sugar is a class of edible crystalline carbohydrates, mainly sucrose, lactose, and fructose, characterized by a sweet flavor.Sucrose in its refined form primarily comes from sugar cane and sugar beet...
, contains less than 2% of paprika
Paprika
Paprika is a spice made from the grinding of dried fruits of Capsicum annuum . In many European languages, the word paprika refers to bell peppers themselves. The seasoning is used in many cuisines to add color and flavor to dishes. Paprika can range from mild to hot...
, dextrose, dried onion
Onion
The onion , also known as the bulb onion, common onion and garden onion, is the most widely cultivated species of the genus Allium. The genus Allium also contains a number of other species variously referred to as onions and cultivated for food, such as the Japanese bunching onion The onion...
s, spice
Spice
A spice is a dried seed, fruit, root, bark, or vegetative substance used in nutritionally insignificant quantities as a food additive for flavor, color, or as a preservative that kills harmful bacteria or prevents their growth. It may be used to flavour a dish or to hide other flavours...
, caramel color, yeast
Yeast
Yeasts are eukaryotic micro-organisms classified in the kingdom Fungi, with 1,500 species currently described estimated to be only 1% of all fungal species. Most reproduce asexually by mitosis, and many do so by an asymmetric division process called budding...
, annatto
Annatto
Annatto, sometimes called roucou or achiote, is a derivative of the achiote trees of tropical regions of the Americas, used to produce a yellow to orange food coloring and also as a flavoring...
(color), and natural flavor. Barbecue flavor Shake 'n Bake includes sugar, maltodextrin
Maltodextrin
Maltodextrin is a polysaccharide that is used as a food additive. It is produced from starch by partial hydrolysis and is usually found as a creamy-white hygroscopic spraydried powder. Maltodextrin is easily digestible, being absorbed as rapidly as glucose, and might be either moderately sweet or...
, salt, modified food starch, spice, partially hydrogenated soybean and cottonseed oil, brown sugar, mustard seed
Mustard seed
Mustard seeds are the small round seeds of various mustard plants. The seeds are usually about 1 or 2 mm in diameter. Mustard seeds may be colored from yellowish white to black. They are important spices in many regional foods. The seeds can come from three different plants: black mustard , brown...
flour, dried onions, dried tomatoes, dried garlic, beet powder (color), citric acid
Citric acid
Citric acid is a weak organic acid. It is a natural preservative/conservative and is also used to add an acidic, or sour, taste to foods and soft drinks...
, natural flavor, caramel color, vinegar
Vinegar
Vinegar is a liquid substance consisting mainly of acetic acid and water, the acetic acid being produced through the fermentation of ethanol by acetic acid bacteria. Commercial vinegar is produced either by fast or slow fermentation processes. Slow methods generally are used with traditional...
, and sodium silicoaluminate as an anticaking agent
Anticaking agent
An anticaking agent is an additive placed in powdered or granulated materials, such as table salt, to prevent the formation of lumps, easing packaging, transport, and consumption....
.
Advertisements
Shake 'n Bake is particularly noted for its television commercials in the 1970s, 1980s, and 1990s, starring such child actors as Carly SchroederCarly Schroeder
Carly Brook Schroeder is an American film and television actress. She is best known for playing Serena Baldwin, the daughter of Scotty Baldwin and Lucy Coe in the General Hospital spin-off Port Charles. She also had a recurring role on the Disney Channel's Lizzie McGuire...
, Taylor Momsen
Taylor Momsen
Taylor Michel Momsen is an American actress, musician and model who portrays the character of Jenny Humphrey on the CW television series Gossip Girl and portrayed the role of Cindy Lou Who in How the Grinch Stole Christmas, and fronts the rock band The Pretty Reckless.-Early life and career:Taylor...
, and Philip Amelio
Philip Amelio
Philip John Amelio II was an American actor and teacher. At age nine, he played Lucille Ball's grandson on the Life With Lucy series.Philip was born in Sharon, Connecticut and grew up in nearby Pine Plains, New York...
. In the ads, the aforementioned children help make Shake 'n Bake with their mothers, enthusiastically exclaiming "And I helped!"
Advertisements for Shake 'n Bake in 1981 included Ann B. Davis
Ann B. Davis
Ann Bradford Davis is an American television actress.Davis achieved prominence for her role in The Bob Cummings Show for which she twice won the Emmy Award for Outstanding Supporting Actress in a Comedy Series...
, who played Alice the housekeeper on The Brady Bunch
The Brady Bunch
The Brady Bunch is an American sitcom created by Sherwood Schwartz and starring Robert Reed, Florence Henderson, and Ann B. Davis. The series revolved around a large blended family...
. The ad copy includes the catchphrases, "Gotta be crispy, gotta be golden, gotta be juicy" and "You just shake then bake, and that chicken's so crisp and juicy and golden it makes me look golden, if you know what I mean."
In 1990, two commercials were produced which show what pork chops and chicken look like after frying. They then show that pork chops and chicken are more crispy, more juicy, more plump, and more tender when used with Shake n' Bake than frying. They end with "Why fry? Shake n' Bake."
In 1998, a new commercial was tried with a different catchphrase; "I made Shake 'n Bake, and Mama helped". This was on aired a few times and is the least recognized commercial.
In popular culture
The term "shake and bake" has seen multiple uses in popular culture:- The "Shake n' Bake" is Atlanta Hawk Jamal Crawford'sJamal CrawfordJamal Crawford is an American professional basketball player who most recently played with the NBA's Atlanta Hawks. He is a 6'5" and 200 lb shooting guard–point guard...
signature move, which is meant to evade the defender during a drive to the basket. - "Shake 'n' Bake" is used in sports vernacular for a kind of play where an offensive player escapes the guard of a defensive player, particularly done in an emphatic or dramatic manner.
- In the film The Air Up ThereThe Air Up ThereThe Air Up There is a 1994 comedy film directed by Paul Michael Glaser and starring Kevin Bacon and Charles Gitonga Maina with Yolanda Vazquez as Sister Susan.-Plot:...
, Charles Gitonga MainaCharles Gitonga MainaCharles Gitonga Maina is a 6'10" Kenyan-born actor best known for his co-starring role in The Air Up There. On the set of this film, Maina's character Saleh is taught the "Jimmy Dolan Shake and Bake," a basketball move that led his team to victory.Maina also guest starred in the episode "Lostland"...
's character is taught "the Jimmy Dolan shake n' bake move" (fake left, fake right, between your opponent's legs) however he was not allowed to use it when he played at Lynn UniversityLynn UniversityLynn University is a private, non-profit university in Boca Raton, Florida, founded in 1962.The university currently hosts students from 40 states and 90 nations...
because his coach would not allow it. - The phrase was used in the movie Talladega Nights: The Ballad of Ricky BobbyTalladega Nights: The Ballad of Ricky BobbyTalladega Nights: The Ballad of Ricky Bobby is a 2006 American comedy film, directed by Adam McKay and starring Will Ferrell. The film also features John C. Reilly, Michael Clarke Duncan, Leslie Bibb, Amy Adams, Gary Cole, Jane Lynch, and Sacha Baron Cohen. Various Saturday Night Live alumni also...
as the catchphrase of the lead characters for leaving his competition behind (in the dust). - "Shake 'n Bake" is a slang term used among medical professionals and cancer patients, referring to the anti-fungal drug amphotericin, which causes chills and a high fever.
- "Shake 'n' Bake" is military slang for the combined use of high explosive and white phosphorus artillery rounds.
The term is often used to describe something that has been made quickly or pre-made, and installed/implemented with little effort and low cost. Examples include:
- Cheaply-made un-original films.
- Description of a method of making methamphetamineMethamphetamineMethamphetamine is a psychostimulant of the phenethylamine and amphetamine class of psychoactive drugs...
. - A wild land firefighters emergency fire shelter is sometimes referred to as a "Shake 'n Bake bag".
- A "Shake n' Bake Sergeant" was a Vietnam WarVietnam WarThe Vietnam War was a Cold War-era military conflict that occurred in Vietnam, Laos, and Cambodia from 1 November 1955 to the fall of Saigon on 30 April 1975. This war followed the First Indochina War and was fought between North Vietnam, supported by its communist allies, and the government of...
-era term for a young, non-commissioned officerNon-commissioned officerA non-commissioned officer , called a sub-officer in some countries, is a military officer who has not been given a commission...
(NCO) of the United States ArmyUnited States ArmyThe United States Army is the main branch of the United States Armed Forces responsible for land-based military operations. It is the largest and oldest established branch of the U.S. military, and is one of seven U.S. uniformed services...
who gained his stripes quickly through attending an NCO school with little actual time in the military.