Shaun Gregory
Encyclopedia
Shaun Gregory is Managing Director of Media for Telefonica O2 UK. He is responsible for building and developing the advertising
business in the UK. Prior to joining O2 in March 2009 he was UK chief executive of Blyk
. Gregory worked alongside Pekka Ala-Pietilä
, the former president of Nokia
, and Antti Öhrling, the co-founder and Chairman of Contra Advertising. Before moving into mobile, he was Director of New Media
at The Daily Telegraph
, having been managing director of national brands at Emap
. Gregory has been referred to as one of the UK's most respected online experts, being widely credited as leading the online expansion of the Telegraph Media Group
. At Emap he helped make Magic 105.4 FM
London's number one commercial radio
station. Gregory also masterminded the digital strategy behind Emap's national brands, spanning radio, TV, magazines, online and mobile. His previous positions include senior executive roles at both United Provincial Newspapers and Metro Group
. At O2 Gregory is responsible for building and developing the advertising business in the UK, fundamentally changing the way advertisers target and reach consumers. He describes mobile advertising
as the biggest opportunity for the future of personalisation, and of the media in general.
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
business in the UK. Prior to joining O2 in March 2009 he was UK chief executive of Blyk
Blyk
Blyk is a "free" ad-supported mobile phone network that offers text messages and customer-to-customer calls. It targets young people has offices in Finland, the Netherlands, the United Kingdom and in India....
. Gregory worked alongside Pekka Ala-Pietilä
Pekka Ala-Pietilä
Pekka Ala-Pietilä is CEO and co-founder of Blyk. He was also President of Nokia Corporation and President of Nokia Mobile Phones . He holds an honorary Doctor in Technology from University of Tampere and in Science from the University of Helsinki, and is a Knight 1st Class of the Order of the...
, the former president of Nokia
Nokia
Nokia Corporation is a Finnish multinational communications corporation that is headquartered in Keilaniemi, Espoo, a city neighbouring Finland's capital Helsinki...
, and Antti Öhrling, the co-founder and Chairman of Contra Advertising. Before moving into mobile, he was Director of New Media
New media
New media is a broad term in media studies that emerged in the latter part of the 20th century. For example, new media holds out a possibility of on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation and community...
at The Daily Telegraph
The Daily Telegraph
The Daily Telegraph is a daily morning broadsheet newspaper distributed throughout the United Kingdom and internationally. The newspaper was founded by Arthur B...
, having been managing director of national brands at Emap
EMAP
Emap Limited is a British media company, specialising in the production of business-to-business magazines, and the organisation of business events and conferences...
. Gregory has been referred to as one of the UK's most respected online experts, being widely credited as leading the online expansion of the Telegraph Media Group
Telegraph Media Group
The Telegraph Media Group is the proprietor of the Daily Telegraph and Sunday Telegraph. It is a subsidiary of Press Holdings. David and Frederick Barclay acquired the group in July 2004, after months of intense bidding and lawsuits, from Hollinger Inc...
. At Emap he helped make Magic 105.4 FM
Magic 105.4 FM
Magic 105.4 FM is an adult contemporary Independent Local Radio station based in London, purchased by media group Emap in mid-1998, who subsequently rebranded the then-titled Melody 105.4 FM. It is part of the Magic radio network, now owned by Bauer Radio...
London's number one commercial radio
Commercial broadcasting
Commercial broadcasting is the broadcasting of television programs and radio programming by privately owned corporate media, as opposed to state sponsorship...
station. Gregory also masterminded the digital strategy behind Emap's national brands, spanning radio, TV, magazines, online and mobile. His previous positions include senior executive roles at both United Provincial Newspapers and Metro Group
Metro AG
Metro AG is a diversified retail and wholesale/cash and carry group based in Düsseldorf, Germany. It has the largest market share in its home market, and is one of the most globalised retail and wholesale corporations. It is the fourth-largest retailer in the world measured by revenues . In English...
. At O2 Gregory is responsible for building and developing the advertising business in the UK, fundamentally changing the way advertisers target and reach consumers. He describes mobile advertising
Mobile advertising
Mobile advertising is a form of advertising via mobile phones or other mobile devices. It is a subset of mobile marketing.- Overview :...
as the biggest opportunity for the future of personalisation, and of the media in general.
In the news
- CreativeSheffield.co.uk - Media Revolution
- MediaGuardian MediaGuardian (2) BrandRepublic - Gregory shapes future of mobile ads
- MediaWeek
- Yorkshire Forward PaidContent.co.uk / Mad.co.uk - The man with the Telegraph plan
- Telegraph.co.uk
- http://www.jamessilver.net/articles/shaun-gregory-o2-s-md-of-media-media-week.asp
- http://www.mediaweek.co.uk/news/879625/O2-hires-former-Blyk-boss-Shaun-Gregory-lead-media-business/