Sheng Siong
Encyclopedia
Supermarket
A supermarket, a form of grocery store, is a self-service store offering a wide variety of food and household merchandise, organized into departments...
and hypermarket
Hypermarket
In commerce, a hypermarket is a superstore combining a supermarket and a department store. The result is an expansive retail facility carrying a wide range of products under one roof, including full groceries lines and general merchandise...
chain based in Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...
.
History
Sheng Siong was founded by PBM Mr. Lim Hock Chee, now its CEO. After winding up his stall selling porkPork
Pork is the culinary name for meat from the domestic pig , which is eaten in many countries. It is one of the most commonly consumed meats worldwide, with evidence of pig husbandry dating back to 5000 BC....
in 1985, Lim founded Sheng Siong's foremost operation in a single shophouse
Shophouse
A shophouse is a vernacular architectural building type that is commonly seen in areas such as urban Southeast Asia. This hybrid building form characterises the historical centres of most towns and cities in the region.- Design and features :...
unit. Sheng Siong has evolved since into a chain of 24 supermarket
Supermarket
A supermarket, a form of grocery store, is a self-service store offering a wide variety of food and household merchandise, organized into departments...
s and hypermarket
Hypermarket
In commerce, a hypermarket is a superstore combining a supermarket and a department store. The result is an expansive retail facility carrying a wide range of products under one roof, including full groceries lines and general merchandise...
s in Singapore. Sheng Siong has been awarded top 500 retail enterprises in 2007 and became the third-largest retailer in Singapore.
The company has also been awarded as Superbrands Singapore
Superbrands
The Superbrands organization is an independent arbiter on branding. Its membership programmes pay tribute to the world's leading brands, as selected by experts and consumers. The organization also publishes a series of brand-focused books and publications...
in years 2008, 2009. and 2011.
Sheng Siong Group Ltd. is publicly listed at the SGX
Singapore Exchange
Singapore Exchange Limited is an investment holding company located in Singapore and providing different services related to securities and derivatives trading and others. SGX is a member of the World Federation of Exchanges and the Asian and Oceanian Stock Exchanges FederationSingapore Exchange...
(code: OV8) since August 17, 2011.
The supermarket chain has also launched its own television variety programmes named "The Sheng Siong Show" on Channel 8 (since 2007) and "Sheng Siong Live!" on Suria
MediaCorp Suria
MediaCorp Suria is a Malay language channel featuring local and acquired Malay dramas and popular programmes. Suria has achieved recognition outside the Malay community drawing media attention in Singapore and abroad....
(since 2009) broadcasted in Singapore, usually on weekends during prime time.
Competitors
CarrefourCarrefour
Carrefour S.A. is an international hypermarket chain headquartered in Levallois-Perret, France. It is one of the largest hypermarket chains in the world...
(Carrefour Group) - 1997 Cold Storage
Cold Storage (supermarket)
Cold Storage is the second-largest supermarket chain in Singapore behind NTUC FairPrice, owned by Dairy Farm International Holdings.It operates 3 supermarket brands in Singapore and Malaysia; Cold Storage , Market Place and Shop N Save .-History:Established in 1903, Cold Storage started as a small...
(DFI Holdings
Dairy Farm International Holdings
Dairy Farm International Holdings Limited is a retail company in Asia, with a legal base in Bermuda. A member of the Jardine Matheson Group, it is a leading pan-Asian retailer which processes food, wholesales food and personal hygiene products in the Pacific region and in China. Jardine Strategic,...
) - 1903 Giant
Giant Hypermarket
Giant Hypermarket is a major supermarket and retailer chain in Malaysia, Singapore, Brunei Darussalam, Indonesia, and UAE. It is a subsidiary of Dairy Farm International Holdings .-History:...
(DFI Holdings
Dairy Farm International Holdings
Dairy Farm International Holdings Limited is a retail company in Asia, with a legal base in Bermuda. A member of the Jardine Matheson Group, it is a leading pan-Asian retailer which processes food, wholesales food and personal hygiene products in the Pacific region and in China. Jardine Strategic,...
) - 2000 Isetan
Isetan
is a Japanese department store. Based in Shinjuku, Tokyo, Isetan has branches throughout Japan and East Asia, including Bangkok, Jinan, Kaohsiung, Kuala Lumpur, Shanghai, Singapore and Tianjin and formerly in Hong Kong, London and Vienna....
(Isetan Mitsukoshi Holdings) - 1972 Jasons Market Place
Market Place by Jasons
Market Place by Jasons or Jasons Market Place is a high end chain supermarket in Singapore, Taiwan and Hong Kong, owned by Dairy Farm Group. It is the sister company of Wellcome.-History:...
(DFI Holdings
Dairy Farm International Holdings
Dairy Farm International Holdings Limited is a retail company in Asia, with a legal base in Bermuda. A member of the Jardine Matheson Group, it is a leading pan-Asian retailer which processes food, wholesales food and personal hygiene products in the Pacific region and in China. Jardine Strategic,...
) - 1975 NTUC Fairprice
NTUC FairPrice
NTUC FairPrice Co-Operative is a supermarket chain based in Singapore and the largest in the country. The company is a co-operative of the National Trades Union Congress or NTUC. The group has 100 supermarkets across the island, with over 50 outlets of Cheers convenience stores island-wide...
(NTUC
National Trades Union Congress
The National Trades Union Congress , also known as the Singapore National Trades Union Congress , is the sole national trade union centre in Singapore...
) - 1973 Prime Supermarket - 1984 Shop N Save (DFI Holdings
Dairy Farm International Holdings
Dairy Farm International Holdings Limited is a retail company in Asia, with a legal base in Bermuda. A member of the Jardine Matheson Group, it is a leading pan-Asian retailer which processes food, wholesales food and personal hygiene products in the Pacific region and in China. Jardine Strategic,...
) - 2003
In italic : year of establishment of the company in Singapore.