Shintaro Tsuji
Encyclopedia
is the founder of Sanrio Co., Ltd.
Sanrio
is a Japanese company that designs, licenses and produces products focusing on the kawaii segment of Japanese popular culture. Their products include stationery, school supplies, gifts and accessories that are sold worldwide and at specialty brand retail stores in Japan...

. Tsuji founded Sanrio, the Tokyo based character-branded merchandise company, in 1960. He has also served as producer for the anime movies Sanrio made from 1977 to 1985, and is also a storywriter. Some of his stories include Nutcracker Fantasy
Nutcracker Fantasy
Nutcracker Fantasy is an animated film by Sanrio, very loosely based on Tchaikovsky's ballet The Nutcracker and E.T.A. Hoffman's story The Nutcracker and the Mouse King. It was nominated for the 1980 Saturn Award for Best Fantasy Film and the 1980 Young Artist Award for Best Motion Picture...

(Kurumiwari Ningyo aka The Nutcracker, his adaptation of E.T.A. Hoffmann
E.T.A. Hoffmann
Ernst Theodor Wilhelm Hoffmann , better known by his pen name E.T.A. Hoffmann , was a German Romantic author of fantasy and horror, a jurist, composer, music critic, draftsman and caricaturist...

's "The Nutcracker and the Mouse King"), The Sea Prince and the Fire Child
The Sea Prince and the Fire Child
is an animated film by Sanrio, based on the story by Shintaro Tsuji. It is said to be a loose retelling of Romeo and Juliet, itself a European version of many tales of star-crossed lovers in a variety of cultures and eras...

(Sirius no Densetsu aka The Legend of Sirius), and A Journey Through Fairyland
A Journey Through Fairyland
A Journey Through Fairyland is a 90-minute 1985 Japanese animated film by Sanrio, the company which animated "Unico", "Legend of Sirius" and "Ringing Bell", though this story is less sought out as a rarity among Sanrio cult classic collectors. It is also Sanrio's final feature-length anime film...

(Yosei Florence aka Florence the Fairy), all of which have been made into animated movies by Sanrio.

Tsuji has also created a few Sanrio characters himself, including the Little Twin Stars.

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