Shirin Guild is a contemporary British Iranian fashion designer. Her label was established in London

London

London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

, in 1991. Shirin Guild was born in 1946 and grew up in Iran

Iran

Iran , officially the Islamic Republic of Iran , is a country in Southern and Western Asia. The name "Iran" has been in use natively since the Sassanian era and came into use internationally in 1935, before which the country was known to the Western world as Persia...

. Prior to the 1978 revolution she moved to Los Angeles

Los Ángeles

Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

 and then to London where she lives today.Guild's career in fashion started when she began to design clothes for herself because she could not find items she liked in the shops. When her designs were demanded by other women she decided to launch her own label.