Cow Chocolate is an Israel

Israel

The State of Israel is a parliamentary republic located in the Middle East, along the eastern shore of the Mediterranean Sea...

i brand

Brand

The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

 of chocolate products produced by the Israeli candy and coffee products manufacturer Elite

Strauss-Elite

Strauss Group Ltd. formerly known as Strauss-Elite , is a food products manufacturer in Israel. It is the shared trademark of two companies - Strauss and Elite, that merged in 2004...

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The product was initially produced in 1934 during the British Mandate for Palestine under the name "Shamnunit" . Since the 1950s an image of a cow was placed on the cover of the product and as a result it became commonly known as Cow Chocolate (Shokolad Para). Cow Chocolate is one of the company's leading products and also one of the popular chocolate bars brands in Israel.

Since 2002 the Cow Chocolate brand has been further developed – Elite started producing chocolate spreads, snacks and candy under the brand name in addition to the chocolate bars. Also, the image of the cow on the covers of the brand's products was modified.